Month: May 2020

ADA signs are installed in buildings to improve accessibility for all customers. ADA is an abbreviation for the Americans with Disabilities Act. A few examples of ADA signs are directional signs for entrances and exits, washroom signs, elevator signs, or a wheelchair ramp sign. By law, all buildings are required to have ADA signs installed properly in their building and must pass a government inspection.

Here Are Guidelines for ADA Compliant Signs

1.   Mandatory ADA signs vs. non-mandatory

Not all signs need to follow the ADA rules. Advertising, promotional, or address signs don’t apply. However, it is always important to create signs that are as accessible as possible. Try to create signs that are as clear as possible, so anyone with visual impairments or disabilities can read them. As well, keep in mind that one of the reasons the ADA exists is to improve the accessibility of buildings. You want to make it as easy as possible for customers to get around your building and find what they are looking for quickly. Adding ADA braille signs throughout your location drastically increases the accessibility for visually impaired customers to get around your space easily.

2.   Height and location to mount ADA signs at

• Signs must be mounted at a minimum of 48” and a maximum height of 60”
• For single doors, mount the sign beside the door to the left of the latch
• For double doors (both open), mount the sign to the right of the right-handed door
• For double doors (only one side opens), sign to be placed on the inactive door panel
• The inward swinging door must follow three rules to be compliant
  • The door needs to close automatically
  • The sign needs to be mounted on the push side of the door, not near the latch
  • The door doesn’t have a hold-open latch
• Outward swinging doors, the sign needs to be placed on the wall outside the door swing arc (45 degrees) and 18” away from the wall and 18” away from the door
• Overhead and projecting signs
  • The lowest part of the sign must be 80” above the ground
• Projected wall-mounted signs must not protrude more than 4” into a hallway or path and signs must be a minimum of 27”
• All signs should not block any emergency equipment, door function or sprinklers

3.   Visibility and Standard ADA Colors

All ADA signs need to use anti-glare paint and ADA standard colors. Some of the standard colors include reds, browns, burgundies, dark blues, dark greens, black, and some purples. The colors are not bright and there needs to be a contrast with the background and the font or image. For example, you can use a light-colored background with dark images or text or a dark-colored background with a light image or text. It’s best to work with a professional sign company that knows how to create signs with the correct color contrast to pass the ADA inspection.

Get in Touch with an ADA Compliant SignsShop in Michigan

It’s important to follow the ADA guidelines as you can receive hefty fines from the government for being non-compliant. Working with an ADA sign company in Michigan is a great way to ensure that you are installing the right signs at the correct locations and heights.

Talk to the ADA sign specialists at Michigan Signs and get started today.

Why are outdoor signs a smart investment? For starters, they offer a bold first impression for your customers. Second, they help drive foot traffic. Third, they allow your business to be seen all the time.  Exterior signs work even better when they are visible during the day and throughout the night. If you install an illuminated sign, you receive 24/7 exposure.

Why Businesses Are Installing Custom Exterior Signs in Michigan

Build Trust

Improve your sales by building a strong brand presence. By portraying a consistent brand image, customers will begin to trust you. They will also start to recognize your brand and you will start to become top of mind.

Build a Professional Image

Installing custom exterior signs portrays a professional brand image. You incorporate your brand colors and corporate identity and really bring your brand to life. Lastly, you help to build a unified brand image. You want consistency in your services and your image. If you are offering high-level financial services, but you lack a professional brand image, it does not convey a consistent message. Your potential customers will wonder about the quality of service you offer if you care so little about how you portray yourself. 

Stand Out from Your Competitors

Having a local business can be very competitive. Maybe you own a restaurant, a retail store, a professional service business or a recreational business. Either way, you realize standing out from your competitors can be hard. One way to create a bold impression is to opt for a custom business sign. Custom business signs can be created exactly to your liking.

What’s the Best Sign for My Business?

Channel letters

Channel letters are three-dimensional letters that are individually placed beside each other to spell out your company name. You can fully customize them to match your brand’s color and font. As well, they can be backlit or front-lit and provide unlimited exposure to your business. They also stick out vertically from the building and have a 3D effect. Making them very visible for anyone walking or driving by. They are commonly used at retail locations, restaurants, and shopping malls and are bold outdoor signs.

Custom Address Signs

Let your customers easily find your business by adding an exterior address sign. Have your unit number and company name displayed on a sign outside your location. This will help to easily navigate customers into your space. It also adds a level of professionalism. It shows that you care about your customers’ well-being.

Fascia Signs

These are signs with bold individual lettering that spell out your company name. You can add your corporate ID and request branded font and colors. Fascia signs are commonly seen on the exterior of sports stores, office buildings, and retail locations.

Awning Signs

Awnings signs are a great investment for a business. They are made of fabric and provide a cozy look for your restaurant or retail business. They are placed above your storefront and provide protection in harsh weather conditions. 

Not sure what sign is the best investment for your business? Talk to the specialists at Michigan Signs for information on custom business signs in Michigan.

 

Have you ever wandered into a store because they had sales banners and signs outside promoting 50% off their entire store? Your answer is most likely yes! A good sale is hard to resist. You are also more likely to enter a store with a professional-looking sign rather than a handwritten sales note in the window. The professionally made sign promotes trust and shows that the company cares about its brand image.

Ways to Promote Your Michigan Business with Custom Banners

Announce your grand opening

If you are opening a new business or a new store location, you need to let the public know. By promoting your grand opening, you will attract a larger audience to attend your event and create buzz for your brand. In turn, this could help you increase sales. By creating a highly attractive and visible sign, you are enticing customers to want to learn more.A great way to promote your grand opening is to order custom vinyl banners to place outside your shop.

Promote a big sale

As mentioned above, banners work exceptionally well to promote sales. Whether you have a retail location in the mall or a location in an outdoor strip mall, sales banners attract foot traffic. If your sign is bold, easy to read, and professional-looking, then people walking or driving by will be enticed to visit your location. If 10,000 people drive by your location each week, that’s 10,000 impressions, and say 15% of those passengers visit your store. That’s 1,500 shoppers a week!  In a month you could have 6,000 shoppers. That’s a large number of impressions for a one-time cost for a few custom vinyl banners. You could be spending thousands of dollars on TV or digital marketing ads and get a few conversions for a higher price. As well, this equation works the same way for businesses at trade show exhibitions. Companies that install trade show banners at exhibitions attract thousands of impressions.  With thousands of potential customers at an event, you are bound to attract lots of sales with a professionally made trade show banner.

Attract more attention

One of the main reasons to work with a professional banner and sign company is to ensure that your sign is attractive, highly visible, easy to read and can withstand harsh weather conditions. You don’t want to have a banner sign that is hard to read or has glare. This will decrease your sign’s readability and customers walking or driving by will not be able to read your message. A professional sign company will know what materials to use to ensure the durability of outdoor signs. When a sign incorporates contrasting colors, brand messaging and professional printing you leave a lasting impression with your customers.

Contact Michigan Signs now to start creating your custom vinyl banner in Michigan today. Our team of graphic artists and sign consultants will help you from brainstorming all the way to setting up the finished product at your location.

Channel letter signs are known to offer many benefits to businesses, and the best of them is providing a three-dimensional message to audiences. In addition to showcasing the brand name using attractive 3D letters, custom channel letters can be illuminated by using LED lights, making them even more visible. If you want your brand name to stand out, you must include channel letters in your overall signage strategy.

For your business in Michigan to be noticed, investing in the right set of exterior business signs is very important. In a busy marketplace or in high traffic areas, outdoor signs must be highly effective to catch the eyes of your potential customers. Channel letter signs can be very useful when you are looking to expand your customer base.

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Improve Your Brand’s Presence with Channel Letter Signs

If you are using LED channel letters as exterior signs for your business, you will get more traction. When professionally designed and installed, channel letters cannot go unnoticed. Here are five reasons why businesses should invest in channel letters.

1. Promotes Reliability.

It doesn’t matter if you are running a small store or a big franchise, customers should be able to trust your brand before they make a purchase. When you put up channel letter signs at the front of your business, you look established and professional. Customers find it easy to rely upon your expertise and do not hesitate to make their first purchase.

2. Boost Brand Awareness.

If your exterior signs don’t showcase your brand effectively, how will customers remember it? Channel letters enable your brand to make a positive first impression and boost brand awareness. With channel letter signs, you can make your business stand above the competition and turn your location into a landmark.

3. Improve Visibility.

When lit and placed correctly, custom channel letters offer great visibility and can be seen from far distances day or night. But even if you decide not to illuminate the letters, their unique design will still generate a lot of attention for your business.

4. Customizability.

One of the main reasons that make channel letters so effective is their ability to be customized into any shape or size. If you are working with the right sign company, they can be designed just right to reflect your unique brand elements, without burning a hole in your pocket. You can choose color, size, font, mount, and lighting options, to have a sign that puts your business into the limelight.

5. Long-Term Investment.

They are well -known for being durable and low-maintenance, channel letter signs can last for many years without much maintenance. If you choose LED channel letters, your business will be visible day and night without affecting the electricity bill much as LED lights are very energy efficient.

Contact Michigan Custom Signs for High-Quality Channel Letter Signs

Whether you are looking for brand new channel letters or replacing the existing ones, the team at Michigan Custom Signs can deliver that for you. We are a one-stop-shop for all your signage and custom apparel needs in Auburn Hills, Detroit, Rochester, Rochester Hills, Pontiac, Troy, and nearby areas. We specialize in producing all types of interior signs, exterior signs, vehicle wraps, and more for businesses of all types.

Speak to a sign specialist now to get started on signs that make a difference for your business.