Month: June 2020

Turn Your Vehicles into Mobile Advertisements

Post author By Amit Soman
Post date June 30, 2020
No Comments on Turn Your Vehicles into Mobile Advertisements

Did you know that commercial vehicles get an average of 30,000 to 70,000 impressions per day? If you have vehicle wraps installed on your fleet, drivers and passengers will remember your company name and design as you pass by. The more you drive around, the more your brand recognition will increase. That is a lot of passive advertising for a one-time installation fee for your commercial fleet.

4 Reasons to Install Custom Vehicle Wraps

24/7 Exposure

Car wraps are a great mobile advertising tool to generate buzz about your company. Unlike a traditional static billboard, your ad follows you wherever you go. That means you are passively advertising to everyone you drive by. You can even strategically drive in areas where you target audience lives to promote your brand passively to them.

Brand Recognition

Show your audience who your brand is and who they are. With commercial vehicle wraps, you can be creative with your designs, especially if you are working with a trusted professional. You can incorporate brand colors, corporate logos, and anything related to your corporate identity. You can add contact information for customers to contact you.

If you have a fleet of commercial vehicles, you want to ensure that your branding is unison across all vehicles. You can design a brand story series that creates a featured image when all cars and trucks are together. Make your cars stand out. With so many vehicles on the road, it’s hard to get noticed in a black or white vehicle. However, if you have a bold color with eye-catching images and your company name, the image will be remembered by a lot of customers who view your automobile. As well, a catchy image helps your brand become top of mind.

Durability and Protection

An added benefit of vehicle wraps is their durability. They can withstand harsh weather conditions, including overexposure to high temperatures and stormy winter weather conditions. The protective layer of the wrap protects the vehicle from small scratches and increases the longevity of your truck or car.

Comparatively Low Cost

Custom vehicle wraps are a one-time investment, and you only need to renew them every 3-5 years. In contrast, billboard ads have a tremendous cost and less reward. You have the added benefit of mobile advertising with your fleet vs. a static billboard that can only advertise in one location. On the other hand, the more vehicles your company has, the more message you can distribute to your audience. You can have a few main trucks with your main brand message and contact information. You can have a special events vehicle that drives around to promote your sales, which can help bring foot traffic to your business.

Ready to Start Designing Your Customized Vehicle Wraps in Michigan?

Contact the mobile sign specialists at Michigan Custom Signs to get started on designing your commercial vehicle fleet wraps. We look forward to bringing your branded vision to life through your commercial fleet.

Wall Murals

Brighten Up Your Interior with Custom Wall Murals

Post author By Amit Soman
Post date June 25, 2020
No Comments on Brighten Up Your Interior with Custom Wall Murals

Custom wall murals are rapidly becoming more popular. Businesses are installing wall murals to visually tell their brand story to their customers. These murals incorporate your company values, company logos, corporate slogans, and anything meaningful to your company. No matter the business, there is always a corporate story to tell. Restaurants, small businesses, shopping malls, and large corporations are choosing to install these attention-grabbing wall designs.

Customize Your Wallpaper Murals

The beauty of customized wall murals is the ability to personalize the content. You can ask for the design and colors of the wall mural to match your corporate identity. Once your business decides to move forward with the mural project, you will be paired with a graphic designer. Then you will work together to make the creative vision come to life.

A Bold Storytelling Tool

Let customers get to know your business better. Let them take a look inside and learn about your values, favorite quotes, and partners. Make your wall design fun. Incorporate local business partners or local landmarks. Some companies like to add important symbols that represent their brand. Others add meaningful images that have a deeper story to tell. The custom wall mural is a visual representation of your brand’s story, so what you want to portray is up to you. This is your chance to show some personality and let your creativity shine. Lastly, this is an opportunity to show how your company is different from your competitors.

Create an Experience, Create Ambiance

If you’ve ever walked into a Mediterranean restaurant, you walk into a space painted with Santorini blue and white Greek buildings and a background of the Mediterranean Sea. You are usually greeted by a waiter who takes you to a table that overlooks the town of Santorini. Instantly, you picture yourself eating dinner overlooking the sandy beaches in Greece with a sunset in the distance. You are just out for dinner, but the wall mural creates an immersive dinner experience.

Increase Customer Engagement

Customers quickly react to wall murals and start to ask questions. This instantly opens the conversation between employees and consumers and helps to build rapport. As well, beyond being an icebreaker, this eye-catching wall becomes an Instagram-worthy spot and a free marketing tool for your brand. The more aesthetically pleasing and unique you make your mural, the more customers will want to interact, take pictures and share on their social media. Once, one customer takes a photo with your brand story wall, a ripple effect will begin. Other consumers will want to come to see the wall for themselves and take pictures with the story wall. Thus, a one-time investment in your story wall becomes a free viral marketing tool for years to come.

Start Design Your Wallpaper Mural Today with Our Experts

Michigan Custom Signs is your one-stop-shop for your custom wallpaper murals in Michigan. Book a consultation to bring your creative wall mural to life.

Monument signs Uncategorized

4 Ways Monument Signs Solidify Your Brand’s Presence

Post author By Amit Soman
Post date June 22, 2020
No Comments on 4 Ways Monument Signs Solidify Your Brand’s Presence

If you’re looking for a way to attract more customers and increase brand recognition, then we suggest investing in a monument sign. Monument signs are free-standing structures or outdoor structures with your brand’s name or identity on it. Keep reading to learn why these large signs help to solidify your brand presence.

Benefits of Installing Monument Signs in Michigan

1. Maximizes customer visibility 24/7

One major benefit of a landmark sign is around the clock visibility to your potential and current customers. A sign like this is permanent. You install the sign once, and the sign stands as a symbol for your company for years to come. We suggest installing LED lighting so that your sign lights up at night. Having a lit-up sign at night allows 24/7 exposure to your location and helps individuals with vision impairments see your building at night.

2. Increases foot traffic

Your monument sign will now become the symbol that represents your store or business. The sizeable visible sign allows your brand to become top of mind to people who walk by. As well, many individuals walking by will want to shop or visit your store. Many store owners opt for brick monument signs as they are stable and provide an elegant yet professional look. However, some business owners opt for signs made from wood, aluminum, and metal, acrylic, or plastic or wood. Each material has its own unique benefits and portrays a different image.

3. Acts as a free advertising tool

Whether your business or store is in a high traffic area or low-density area, you are still generating impressions. Every person who drives by your location or lives near your location will see your monument sign. Moreover, these signs are great passive advertising tools. For a one-time installation fee, you acquire a lifetime of brand impressions, and you can also use your sign to promote sales as well.

4. Portrays a professional brand image

When you order monument signs for your business or store location, you can customize the entire sign to match your corporate identity. Ordering architectural signage shows that you care about your professional image and brand presence. Furthermore, you can request any aspect of your corporate image to be included on the sign, such as: adding your logo, brand font, or brand colors. Ultimately, you are creating a brand symbol of significant the public cannot ignore.

When shopping for your monument sign, you want to ensure that you are ordering from a reputable sign company, who can deliver quality design and promise the signs’ durability.

Speak with a sign specialist now at Michigan Custom Signs to get started on a sign that has monumental impact.

Uncategorized

5 Benefits of Indoor Business Signs That You Can’t Ignore

Post author By Amit Soman
Post date June 10, 2020
No Comments on 5 Benefits of Indoor Business Signs That You Can’t Ignore

You’ve heard the saying that you can never get back a first impression. There’s good reason for it. Once a customer enters your store, you want them to feel at ease immediately and that you are of service. If they enter your location and have a sub-par experience, and end up getting lost or frustrated in your store, chances are they will not want to come back. Keep reading to learn how to make your business one that customers cannot ignore and learn how to use indoor navigation signs to help your customers get around quickly. We are going to cover the different types of indoor signs, and by the end of this article, you will find a solution to boost your business’ brand image.

5 Benefits of Indoor Business Signs in Michigan

1. Portray a Professional Image

Your lobby area is the first space where your customers get to experience your business. From the moment they walk into your location, you want them to feel comfortable and have a positive first impression. As well, you want the customers to know where they are as soon as they walk inside. Installing a professional lobby sign will immediately instill trust in your customers.

2. Brand Recognition

Having indoor business signs creates a strong brand impression and communicates your brand name and logo. Think of a bank or a corporate office. They always have reception signs installed, which portrays a strong corporate identity. For a bold look, opt for a custom lit-up acrylic sign or install a brushed metal sign for a more traditional look.

3. Show your customers you care about navigation

Installing ADA directional signage shows your customers that you care about their well-being. Signs like an entrance sign or a washroom sign quickly show your customers where to find the essentials and allows them to enter and exit your building quickly. Your customers leave feeling happy about their experience in your store and they won’t leave complaining about getting lost.

4. Consistent Brand Imaging

When you are installing indoor signs, you want to ensure that your indoor and outdoor signs have the same branding. Having a consistent brand image will strengthen your brand recognition and shows that you are a well-run company. Consistent branding doesn’t mean only installing the same types of signs at your store or office. Here are some signs that you can integrate at your business: reception or lobby signs, wall murals for creative spaces, floor graphics to add a fun look, and navigation signs so customers can quickly get around your business.

5. Show Off Your Creativity

One of the benefits of business branding is that you can be as creative or as modest as you want. Two types of signs that show off your company’s creativity and also act as brand storytelling tools are wall murals and floor graphics. Installing floor graphics or wall murals are a great way to let your customers inside your professional space and learn more about your company values and quirks.

Now that you’ve learned the benefits of custom interior signs, we invite you to speak with our sign experts. We want to help you create signage for your business that customers cannot ignore.