Categories
Uncategorized

Use Three-Dimensional Letters to Make Your Business Shine

Every business owner is looking for ways to make the business stand out in a competitive market. For businesses located on a busy main street or shopping strip, anything that can help its visibility is extremely important. One sign that can help achieve just that is dimensional letter signage. Immensely customizable and eye-catching, it offers excellent advertising options.

In this article, we are looking at how this exterior business sign can help the business claim its space in the market. Also, learn about the different types of three-dimensional letter signs that you can get.

Benefits of Dimensional Letter Signage

To be effective, exterior business signs must fulfill two criteria: they must be legible, and they must be attractive. Traditional signboards usually meet one but not both requirements; three-dimensional letter signs are attractive and easily readable at a distance.

Size – By their very nature, these signs occupy a greater volume of space, making them inherently more distinctive than signboards. Larger and bolder, dimensional lettering really stakes a claim to space and proclaims the business confidently.

Exclusivity – Individual cut letters are a relatively lesser-used form of signage making them more exclusive, raising their perception of the business. Its why passers-by notice them more.

Customization – Three-dimensional constructed letters are extremely customizable. In fact, it is not too much of a stretch to say no dimensional signs are alike (except those of the same brand) because there are so many customization options available.

Shine brightly – Whether installed as individual letters or mounted on a raceway, large 3D letters have plenty of space to incorporate illumination options. Some of the most common lighting setups are LED, halogen, and neon. Which is right for you depends on the nature of your business.

What Are the Different Types of Dimensional Signs?

The material choice doesn’t just affect the construction of the sign it gives it a very different aesthetic. Find out the different types of materials that can be used and their benefits.

Metal signs – Signs made of aluminum and stainless steel are sturdy, long-lasting, and fully customizable. The material is relatively easy to work with and we can create virtually any shape the customer desires. They also lend a more premium look to the establishment.

Acrylic signs – Acrylic is such a versatile material, available in a variety of colors and finishes, also being used to create a glass effect. It tends to offer an edgy appearance, important for a youthful or modern business.

PVC signs – By far one of the most popular sign-making materials, it is used to make indoor and outdoor signs. It is a more affordable material which offers a lot of freedom in design.

High Quality Dimensional Letter Signage in Michigan

Looking for three-dimensional signs that will make your business stand out in Michigan? Talk to a Michigan Custom Signs representative to discuss your requirements and let our designers do the rest.

Categories
Uncategorized

How Directional Signs Boost Customer Engagement

If used correctly, directional signs can do more than just guide visitors to their intended destination. Look beyond their role as just wayfinding signs and you will find them an exciting tool to engage customers. Like any other eye-catching signage, these too can be used to increase engagement and drive leads. Find out how you can use guiding signs, like arrow signs, ceiling signs, floor signs, tabletop signs, and more to convert visitor traffic into sales.

  1. Influence buying patterns

When people visit a store – whether to make a specific purchase or window shop – there is an opportunity to get into their psyche and drive other purchases. Use in-store signs to guide people to areas with clearance and on-sale items and highlight new products. If you are able to guide customer movement, you can influence them to make additional purchases.

  • Create a sense of urgency

A study by Nielsen found that changeable signage like digital signs increased sales by nearly one-third. A big part of the reason was that the promotions created a sense of urgency, encouraging impulse buys. Messaging like “Limited Edition” and “Sale Today Only” has a powerful effect on customers. Use outdoor directional signs to guide people towards your business; once they are inside use indoor custom directional signs to lead them straight to the promoted products and complete the customer journey.

  • Cut queuing

The age of social distancing has demonstrated that people dislike waiting in line – the longer people have to wait, the greater the chances of them falling out of the sales funnel. Use the intelligently placed arrow, “Stand here” and “… minutes until you are served” signs to take the uncertainty out of waiting in line. Make no mistake, insufficient customer engagement during waiting can lead to failed sales.

  • Branding

Brand building through custom directional signs may not seem like a way to boost engagement but it is. Branded signs in a shopping center or strip mall promote the brand while leading customers to the business. They help make the store more noticeable while acting as location markers.

  • Retain customers

Wayfinding signs help create a seamless, smooth, and consistent customer journey. This has a profound effect on people, who appreciate a frustration-free and clear experience at a business. If not immediately, this goodwill will help the business engage more frequently with the customer as he or she chooses it over competitors.

High-Quality Directional Signs in Michigan Michigan Custom Signs works with businesses, educational institutions, healthcare providers, banks, and more for their directional signage. Talk to a representative about signs that match your décor and help you sell smarter.

Categories
Bathroom Signs

Bathroom Signs: Signage that Cannot Be Ignored

Comfort is a huge determiner of the customer journey at businesses that receive visitors regularly. Restaurants, conference venues, shopping centres, salons, and many other businesses rely on customer satisfaction for success. And one of the most important facets of ensuring a satisfactory experience is the delicate topic of bathrooms. If people dislike asking for directions, they really don’t like asking where the bathrooms are.

The purpose of bathrooms signs is simple: make access to the facilities clear and obvious. Bathrooms are made easy to find with a combination of wayfinding signage, legible door signs, and ADA restroom signs to increase accessibility. In this article, you will find out what you should keep in mind while designing washroom signs.

Did you know more than 12% of millenials in the U.S. identify as transgender or gender non-conforming, making gender-neutral bathroom signs essential!

Make Sure Your Bathroom Signs Meet These Requirements

Visible and legible

Make sure the signs, installed on the door or on the wall next to it, are sufficiently large. Small signs and dimly lit spaces can make finding the right bathroom difficult. Also, while stylized signs are a great idea, overly complex designs can confuse people about whether they are entering a men’s or women’s bathroom. Of course, if you have gender-neutral bathrooms, that’s not really a concern.

Styling

Long gone are the days when signs had to be simple stick figure representations, business owners now design custom signs that match their décor. A lot of establishments also create humorous signs to engage patrons with a memorable experience.

Accessibility

The American with Disabilities Act has made spaces around the country more accessible for those with physical and visual impairments. Legislation specifies the height at which signs must be installed, where they should be installed, appearance requirements, and more. All these requirements make ADA restroom signs extremely legible, making every customer feel welcome at your business.

Leading the way

Visitors need to be led to the restrooms and wayfinding bathroom signs are key to that. A simple arrow with the word “Washrooms” is usually enough to point people if the space is not too large; larger buildings with many doors and corridors will need more elaborate signage. Consider hanging ceiling signs which show not just the way to the restrooms but can also incorporate emergency exit signs mandated by building code.

Conclusion

Don’t be bogged down by standard restroom signs, give wind to your creativity with interesting signs for a more compelling customer journey. Just make sure you don’t lose sight of the basics – that signs must be easy to find.

Talk to Michigan Custom Signs for signs for your washrooms. We work with business owners to design creative signs that are legible and long-lasting. Our team helps customers understand the different options they have and what type of signs perform well in Michigan. Discuss your requirements with a representative today.

Categories
Wall Decals

5 Reasons to Use Wall Decals for Your Business

Do you want to give your office space a makeover, but don’t want the hassle or expense or repainting it? Vinyl wall decals are an increasingly popular choice for people who want to refresh their premises, inject fresh energy and creative flair into the office. In this article, we are looking at the top five reasons why you should consider wall decals for your business.

Running low on ideas? Talk to our designers for interesting artwork for wall graphics.

Reason 1: Make your space your own

Commercial space, whether for offices or retail, tends to come in very neutral colors as standard. It’s basically designed to be an inoffensive blank canvas. Many business owners end up leaving the space feeling sterile, in the process of hurting their brand and company culture. Customized wall graphics turn generic office space into your business’s home! Graphics don’t just differentiate the business from competitors either, they also build a sense of belonging in employees and offer visitors a unique experience.

Reason 2: Motivating staff

Blank walls can lull employees into apathy. Liven up the office with creative graphics that will get their creative juices flowing. Memorable graphics also build a sense of pride towards the business, especially if you showcase achievements and goals with graphics. Another common tactic is to use motivational quotes to remind people of company values and what they are working towards.

The biggest difference between vinyl wall decals and wallpaper? Decals are designed to give your space new energy, wallpaper just covers the walls.

Reason 3: Foster creativity

We touched on it before, but repetition and drab surroundings conspire to end creative processes. However, artistically designed wall murals are a great way to encourage fresh thinking amongst staff. People find inspiration in design, are energized to think differently and come up with innovative solutions. Custom wall decals help inspire creative ideas!

Reason 4: Branding

Graphics in lobbies and customer-facing spaces are great ways to (1) promote the various elements of the brand, such as the logo, and (2) build brand awareness with overarching décor. Remember, decals don’t have to be applied only to walls – they can be installed on the ceiling, on doors and even windows (adding a really cool interactive element to the design).

Decals can be installed as complete wall coverings, partial coverings, and individual cut letters.

Reason 5: Return on investment

Every business needs to ask, “Will this sign deliver value for the business?” With vinyl decals, the answer is a resounding “Yes”! Decals are easy to install (and takedown), inexpensive and long-lasting. They aren’t all form with no function: vinyl is a durable material that protects the wall from day-to-day damage by resisting spills, scratches, and shoe scuffs.

Custom Wall Decals in Michigan For exciting wall graphics for your business, talk to Michigan Custom Signs. We work closely with business owners in Michigan to bring messaging, artwork, portfolios, quotes, and business-specific information to life.