Month: September 2020

Signage for Wayfinding: Essential Tools to Improve Customer Experience

Post author By Amit Soman
Post date September 23, 2020
No Comments on Signage for Wayfinding: Essential Tools to Improve Customer Experience

Backlit Pool & Pinball Game Sign By Michigan Custom Signs

Wayfinding signs are often not given the same importance as branding signs. For many, wayfinding signs seem to deliver less value than signs like storefront signs that drive traffic to the business. But the fact is wayfinding signs are a vital part of the customer experience; and they have the potential to convert a qualified lead into a sale.

Find out how wayfinding signs boost the customer experience, the different types of signs you can get and tips for designing them.

How Wayfinding Signage Improves Customer Experience

Reduce frustration – Time and difficulty are the primary reasons of frustration among customers. Delay can lead to failed sales and difficulty navigating premises causes frustration. Solve both with wayfinding signs.

Branding – Custom wayfinding signs are a great opportunity to show off your brand. Best of all, repetition builds top of mind recall and increases the perceived scale of the business.

Highlight promotions – Seasonal themes, information about clearances and new products can be incorporated on wayfinding signs. Lead your customers directly to the best deals with arrow signs!

Digital signage – Digital directional signs like interactive maps are a hit with visitors because of the wealth of information they can provide. The displays are great for advertising too.

ADA signage – With nearly 1 in 5 Americans reporting a vision impairment, it is vital to include ADA-compliant guiding signs. They provide a better experience to customers and convey your business in a positive light too.

Types of Wayfinding Signage

Customized directional signs create a unique, memorable experience. Designed right, they can closely reflect the brand, work with décor while providing clear navigation instructions. A few types of wayfinding signs are:

ADA Signs
Arrow signs
Business directories
Ceiling signs
Door signs
Maps
Wall and floor graphics
Washroom signs

Designing Signage for Your Space

At Michigan Custom Signs we work closely with customers to create unique experiences and increase utility. Here are a few tips from our designers:

Incorporating brand – Branding must be included in the sign subtly. Think color schemes, font and graphics, rather than adding the business name on every sign.
Tell a story – Standard signage creates a standard experience. Themed signs and a running narrative across signs can create a memorable experience.
Location of signs – Signs should be installed at major customer touchpoints and anywhere a navigation question can arise. This includes entrances, information desks, parking lots and corridors.

The Importance of Wayfinding and Social Distancing Signage

Social distancing signage has become essential for making premises safer and managing crowds. As businesses in Michigan try to welcome customers safely, physical distancing signage (‘stand six feet apart’) and hand sanitizing signs have become essential.

Quality Wayfinding Signage

Looking for custom wayfinding signs for your business? We create all types of signs that match your brand and business. Talk to a representative to discuss your requirements. Michigan Custom Signs is a full-service sign company that designs, builds, and installs signs.

Acrylic

Acrylic Sneeze Guards will safeguard your employees and clients.

Post author By Amit Soman
Post date September 16, 2020
No Comments on Acrylic Sneeze Guards will safeguard your employees and clients.

Custom Medical Banner By Michigan Custom Signs

Clear acrylic shields have been sprouting up at shops, restaurants, convenience stores and service-based businesses across Michigan. These clear guards are vitally important for protecting customers and employees from the spread of novel coronavirus. We explain what these are, the different types, how they work and whether you need them at your business.

Acrylic sneeze guards are also commonly called plexiglass shields.

What are acrylic sneeze guards?

These are clear shields that are installed at checkouts, between tables at restaurants, and at other places where a physical barrier can be created between people without affecting movement. These shields are like the glass that separates tellers from customers at a bank. Though called sneeze guards, these shields stop droplets from coughing and even speaking from being transferred to the person opposite you.

Do you need clear shields and social distancing signs for your business?

Yes, businesses across Michigan are expected to take reasonable precautions to help stop the spread. The Covid-19 Workplace Guidelines issued by the Michigan Occupational Safety and Health Administration make it the employer’s duty to keep staff safe from exposure. And physical barriers are one of the most effective ways of reducing the risk of transmission of the infection.

Social distancing signs, such as reminding shoppers to stand at least six feet apart, are vital for crowd control too. They also take the hassle out of queuing and inform customers of new hours and capacity restrictions.

How do clear acrylic shields help?

Acrylic shields have been used in many industries, such as food services, long before the pandemic struck. They isolate spills, reduce contamination and provide a physical barrier which the novel coronavirus is unable to penetrate.

Clear shielding is vital for businesses that are looking to reopen safely, allowing them to get the business to a normal functioning state. By using shielding, businesses can:

Protect employees behind checkout counters from customers potentially carrying the infection
Make full use of the dining area, without having to worry about six-foot separation
Promote physical distancing at the premises
Provide a more secure environment for employees

Sneeze guard glass stops droplets expelled while talking, sneezing and coughing from being transferred to the person opposite you.

Types of Clear Acrylic Guards

Clear acrylic guards are customizable for different spaces and applications. They are available in convenient sizes and shapes; we also accept custom orders for non-standard applications.

Fixed/Static shields
Portable guards
Countertop sneeze guards
Hanging shields

Why You Need to Buy Shields from a Trusted Manufacturer

At Michigan Custom Signs we are recognized for affordable protective acrylic guards that do not compromise on quality. Businesses trust our sneeze guards because they are:

Durable and scratch-resistant
Easy to clean and disinfect
Clear optically
Can be customized to your brand
Easy to install and do not require specialized mounting
Available immediately

The Best Sneeze Guard Glass in Michigan

We are helping businesses adapt their premises for the new normal with custom branded social distancing signage and custom-designed clear shields. Talk to a representative to discuss your requirements. We accept large sign and shield orders.

Uncategorized

Be a Responsible Business Owner: Invest in Social Distancing Signs

Post author By Amit Soman
Post date September 9, 2020

One-Way System Directional Sign By Michigan Custom Signs

The global pandemic has presented many challenges for business owners. To reduce the chances of a second wave of the virus, physical distancing measures have been recommended across Michigan. The CDC has laid down clear guidelines and businesses are expected to comply to keep staff and customers safe.

A big part of maintaining physical distancing (6 feet) is social distancing signage. Clear, durable signs are seen at commercial premises across the state. In fact, business owners that do not invest in social distancing signs are at risk of losing business as customers feel safer at businesses that have adapted to the new normal.

Social distancing signs aren’t just distance markers, they also remind visitors and staff of sanitizing best practices.

Responsibilities of Businesses in Michigan

A business in the state is expected to take reasonable steps to ensure physical distancing – by limiting the number of people in the store, maintaining six feet gaps at queues and more. A business owner is also responsible for keeping staff safe in accordable with the Michigan Occupational Safety and Health Administration Covid-19 Workplace Guidelines. Find out the different types of social distancing signage you can get for your premises.

Types of Social Distancing Signage

At Michigan Custom Signs we work with you to provide your entire premises with social distancing signage. Buy individual signs or talk to a representative about a personalized package for your business. We are also providing acrylic guards to protect employees and set up clear barriers between seated customers.

Here are some custom business signs you can get for your business:

Floor signs

Floor decals and graphics are a popular and effective tool for promoting physical distancing. Tell customers they are expected to keep at least six feet apart with inexpensive vinyl signs. They take the stress out of crowd management, encourage safe queuing and enforce one-way traffic in aisles. Our vinyl signs are also anti-slip which can make your floors safer to walk on.

Sandwich boards and A-frame signs

A lot of businesses have taken their stores online, are offering curbside pick-up and limiting the number of people that can be present in the premises at any given time. A-frame and sandwich board signs are great at telling existing and prospective customers about your new online store, new timings and if they require appointments.

Storefront window signs

Storefront windows are perfect for advertising new ways customers can shop to help stop the spread. We have seen a lot of business owners prominently mention their social handles, website address, store hours and more. Custom storefront graphics also show people that you are adapting to the new normal.

Custom Business Signs for Social Distancing

We understand many businesses are facing uncertainty over their future because of the economic impact of ‘stay at home’ orders. It is why our signs are affordable and durable. Our team works with you to design custom signs can also guide you on the kind of signage you should get. We also provide clear acrylic shields for retailers, restaurants and other businesses. Contact us now to speak with our sign experts about what sign solutions will help you encourage social distancing in your business.

Floor Decals

How Floor Decals Aid in Efficient Customer Guidance

Post author By Amit Soman
Post date September 2, 2020
No Comments on How Floor Decals Aid in Efficient Customer Guidance

Custom Social Distancing Sign By Michigan Custom Signs

Instant gratification: that’s what most customers are looking for when they visit a store. More time browsing through what they want and less time hunting around for it. Business owners have found vinyl floor decals to be one of the most effective ways of helping customers achieve that. Best of all, they are durable, long-lasting and affordable wayfinding tools. Keep reading to find out why floor decals are so effective at guiding customers:

In the line of sight

The most important aspect of effective wayfinding is a sign that is seen by people. Since most people navigate spaces looking down at the floor, it means floor graphics are immediately noticeable. People are far more likely to notice and read floor signs as compared to ceiling signs or wall-mounted signs.

Simple instructions

Custom floor graphics are also the best way of providing directions. Where a hanging sign with an arrow pointing up or down may be misinterpreted, floor signs provide unmistakable directions. After all, an arrow on the floor pointing can be interpreted to lead only one way.

Color coordinated

Coordinating different colors makes floor wayfinding signs even more effective. Businesses that receive a lot of foot traffic opt for colored lines on the floor, leading visitors to clearly demarcated sections of the premises. Note that this level of detail works best at larger premises, such as at home stores, supermarkets and commercial complexes.

Social distancing

The current pandemic has made it a challenge for thousands of business owners in Michigan to ensure physical distancing between customers. And vinyl floor decals have proved to be indispensable. Signs telling people to stand six feet apart tell people how much distance they need to maintain and bring order to the space. In fact, shoppers feel more comfortable at a store that has distance markers because they feel greater trust in the business for eliminating any guesswork when it comes to their wellbeing.

Uses of Floor Decals

Different businesses put signs to different uses:

Retailers use vinyl floor signs to direct customers to aisles
Gyms and sports venues use signs to guide people to facilities
Office buildings use floor stickers at elevator lobbies and as office directories
Floor signs are extremely common at airports

In addition to their utility as wayfinding signage, floor decals are great opportunities for brand and sales promotion. Incorporating brand colors, floor signage can be used to create a customer journey, which helps engage customers and increases top of mind recall. Floor signs at entrances are particularly effective sales tools for promoting new products and services too.

Custom Floor Graphics in Michigan

Michigan Custom Signs has been at the forefront of helping business owners adapt their business for the challenges posed by Covid-19. Our team works with customers to design and print customized physical distancing signs, floor advertising and wayfinding signs. Talk to a representative about affordable floor signs for your business. We accept large orders and offer customized packages.