Month: October 2020

Turn Your Windows into Interactive Message Boards: Window Graphics

Post author By Amit Soman
Post date October 13, 2020
No Comments on Turn Your Windows into Interactive Message Boards: Window Graphics

Buy Now Or Cry Later Window Graphics By Michigan Custom Signs

Window graphics are an amazing way to capture your customers’ hearts and minds and entice them to visit your store! The storefront windows are the first things customers see when they look at your store. In fact, windows offer the largest canvas for messaging, even compared to signage above the front door. That’s what makes windows graphics such a great way to turn your windows into interactive message boards.

Keep reading to discover easy tips for making your window decals interactive!

Tip #1: Use images

Messaging doesn’t just have to be text. Images are proven to be far better at attracting attention than text (which is why social media is full of photos). Design vinyl window stickers that create a frame but leave the part in the middle blank. You can paste different snapshots of products and activities every day to make the window scene more dynamic.

Tip #2: Use promotions

Being inexpensive and easy to change, vinyl window stickers are great for playing up ongoing sales and discounts. Your messaging can change to highlight incredible savings or to encourage people to shop before the sale ends. For even more rapid messaging, why not install a ‘counter’ to show stocks running out fast!

Tip #3: Use a seasonal setting

Seasonal window decals are some of the best options for joining in the festivities. Custom window stickers tell prospective customers that your business is alive to the seasons and knows how to excite customers. Promoting seasonal products is a particularly good way to make the most of the holiday spending spirit.

Large or small, single piece or multiple part – we design, print, cut and install all types of vinyl graphics.

Tip #4: Use social media

With social media feeds so full of the same things, people love any opportunity to pose in front of anything interesting. Creative window graphics can provide a great backdrop for Instagram, Facebook and Twitter selfies. Just include your hashtags and tell people to tag you when they take a picture in front of your store.

Tip #5: Use a live exhibit

A live exhibit in the front window is not so uncommon, nor are window decorations. But merge the two together and what you have is art in motion! Strategically placed vinyl stickers and a digital sign behind the window can create an illusion of interactive window decoration.

With Thanksgiving just around the corner and the holiday season, business owners will do well to start planning their window graphics now. At Michigan Custom Signs we take the effort out of the process: our team of designers can help you with creative ideas, we print interactive window stickers and an expert will install them for you. Speak to a representative about your requirements.

Lobby Signs

5 Positive Messages That Lobby Signs Convey to Visitors

Post author By Amit Soman
Post date October 10, 2020
No Comments on 5 Positive Messages That Lobby Signs Convey to Visitors

Custom Lobby Sign By Michigan Custom Signs

The entrance to a business is not where you make a sale, but it is where you can lose one. Businesses particularly in services industries – hotels, restaurants, professionals, healthcare – need to take care that their lobby sets the stage for positive interaction. After all, lobby signs are essential for building that all-important first impression.

In this article, we explain the five ways in which custom lobby signs propagate positive energy and help you make the right impression.

Set a professional first impression

A well-made sign for your lobby shows that yours is a professional business and that your services will live up to the expectations that you have set. We have seen it time and again, if visitors come in feeling expectant, they are pre-disposed to having a more positive experience.

Help bring your brand to life

Office lobby signs typically incorporate color and branding elements of your business. This helps manifest the brand in a real, physical way and creates a much closer connection with visitors. As humans we are very visual creatures and are able to absorb the visual effect that branding signs in the lobby offer.

Modernize the space

Signage in the lobby helps make the space feel clean, professional, and modern. Signs like channel letters and digital signs lend a sense of the cutting-edge. Digital signage is also great at presenting changeable messaging and for creating a sense of urgency.

Office lobby signs show visitors that yours is an established business in Michigan.

Positive identification

It may seem obvious to you and your employees, but for first-time visitors the sign in the lobby is positive reinforcement that they have arrived at the right place. A lobby sign with your name and branding instantly erases confusion and frustration. Make no mistake, confused visitors who have had to hunt around for your business will be more agitated and less agreeable.

Less tiresome wayfinding

Lobby signs are not all form and no function. Smartly designed washroom signs and wayfinding signs play an important role in making your office space easier to navigate. As humans, we seem to be preconditioned to dislike asking for directions (especially when it comes to asking for directions to the nearest washroom). Custom lobby signs make wayfinding a cinch and keep your visitors more comfortable.

Smaller businesses in Michigan may think that they can get away without signage in the lobby – but nothing can be further from the truth. Having the right lobby and reception signs in place will help you start off on the right foot. After all, it is the little details that can win or lose you a customer.

At Michigan Custom Signs we will work with you to design custom, affordable signage for your space. Speak to a representative to discuss your requirements and receive a quote. We also provide complete signage packages for the entire lobby.

Uncategorized

Invest in Fleet Wraps to Get the Most Out of Your Commercial Vehicles

Post author By Amit Soman
Post date October 7, 2020
No Comments on Invest in Fleet Wraps to Get the Most Out of Your Commercial Vehicles

Charm Studios Vehicle Wrap By Michigan Custom Signs

In business, anything you own can be used to market your brand. Your storefront, a billboard, your commercial vehicle… if you control it, it is fair for you to brand it. Vinyl auto wraps have been around for a long time because they are excellent branding and marketing tools. Keep reading to find out how commercial vehicle wraps will help you make the most of your vehicles.

Use vinyl wraps to increase your reach and prolong the life of your commercial vehicles.

They are attention grabbing

A branded vehicle immediately stands out from the thousands of other vehicles on the road. Well-designed, captivating vehicle wraps will give your company vehicles huge presence and make them really stand out in a sea of traffic. Advertise your business simply with the business name and contact information and people will take note; design creative wraps and onlookers will curse not being able to take a selfie.

Reach a larger audience

Commercial vans, pick-up trucks, SUVs and trucks are basically giant billboards on wheels. In a populated and metropolitan state like Michigan, commercial vehicle wraps can garner thousands of impressions per hour. What’s more, since your vehicles can drive and park anywhere, there is nothing stopping you from advertising in the hottest areas in your city! As vehicles drive around, they will even be seen by a varied audience, something you would struggle to achieve with static billboards.

Reflective wraps improve the visibility of your vehicle at night and can reduce the risk of accidents.

Maximum value for money

Cost is one thing you have to consider when selecting a marketing strategy. Fleet wraps are not only far less expensive than billboards you also don’t have to pay a recurring fee to install them. Looking at value for money, vehicle wraps offer some of the highest returns on investment of any advertising medium. According to a study by 3M, fleet graphics have a cost-per-thousand-impressions (CPM) of $0.48, compared to over $23 for a television commercial!

Protect your investment

For most small and mid-sized businesses, the company vehicle represents one of the biggest investments of the company. Fleet wraps are made of vinyl and add a second skin over your vehicle. Wraps will brush off the minor scratches, scuffs and dents that come from driving on the road. During the winter season, wraps will protect the aluminum (or steel) body from corrosion from road salt. When it comes time to sell the vehicle, pristine paintwork will help raise the resale value of the vehicle too.

We only use high quality wraps and films from major manufacturers like 3M.

At Michigan Custom Signs we are committed to making fleet wraps as hassle-free for businesses as possible. Our team works with you to schedule installation such that it reduces downtime. Our vinyl auto wraps are prepared by a team of experts experienced in wrapping and maintaining wraps. Speak to a representative to design wraps for your fleet. Ask about pricing for your fleet.

Wall Murals

3 Ideas for Creating the Ideal Wall Murals for Your Commercial Space

Post author By Amit Soman
Post date October 3, 2020
No Comments on 3 Ideas for Creating the Ideal Wall Murals for Your Commercial Space

Maker Wall Mural By Michigan Custom Signs

Wall murals, when used properly, are one of the most effective things that you can have for your office or commercial facility. They can draw the eye, put visitors at ease, and also leave them with something memorable to think about after they leave your office. Creative wall art can help spread the message about your brand through word-of-mouth, as enamored visitors tell their friends, family, and colleagues about your décor. This is great for building brand awareness.

Make your wallpaper murals a hit with your visitors and employees. Keep reading for three tips that will help you design the perfect custom wall murals for your office space.

Tip #1: Know your audience

Do you know who you are designing the mural for? Do you understand your target audience? Spend time planning the mural. You cannot create something memorable if you are not clear about your own objectives. It is wise to put some time and effort into performing research and building buyer personas (yes, even if they are your employees). Find out what makes people tick and what they expect of your business. In some cases, it will be better to meet those expectations; in others don’t be afraid to let loose and design out-of-the-box wall graphics.

“Measure twice cut once” goes the proverb and it pays to plan your wallpaper mural design before you finalize it.

Tip #2: Go with a unique shape or orientation

When you are looking at the actual design of your mural, think about what shape you want it to take. Rectangular murals are perfectly normal (and common), which is why it may be worth thinking diagonally or in ovals. Should you be considering a combination of smaller murals to form a larger one? Unexpected shapes and designs are, well… unexpected! Visitors are far more likely to recall them once they have left your premises. Moreover, with a vinyl printing partner like Michigan Custom Signs, you know we can create virtually any size and shape of wall mural for your space. The moral of the story is simple: don’t be afraid to be different.

Tip# 3: Be careful in your color choice

Murals are large and whatever colors you choose will seem larger than life. Choose your palette wisely, as colors mean different things to different people. Color psychology has been around for a long time, so there is a lot of science that you can refer to. For instance, if you want to give off an authoritative and sophisticated vibe (appropriate at a lawyer’s office, for instance), select cooler hues. On the other hand, using warm and comforting colors will help customers feel energized and motivated (great for gyms).

At Michigan Custom Signs we are proud to bring limitless creativity to life. We will help you design, print and install custom wall murals at your facility. Commercial offices, professionals, gyms, restaurants and many other businesses in Michigan rely on us for murals for their premises. Speak to a designer to visualize what your designs will look like.