Month: November 2020

Custom vinyl banners will spread your marketing message like wildfire

Post author By Amit Soman
Post date November 22, 2020

Sale Vinyl Banner By Michigan Custom Signs

Though digital advertising has taken the wind out of television, radio and print advertising, custom vinyl banners have managed to remain relevant. In fact banners and signs are one of the only marketing tools that have become more popular in the face of this digital shift. Some of the most well-known household names in America like Netflix, Microsoft, Apple and Comcast have remained among the top 10 companies to use custom banners for their marketing.

Why? Because banners offer an incredibly effective way to reach exactly the right audience at the right time. Whether you are a main street business, a small or mid-size office in Michigan or require fast-moving marketing for events or launches, custom vinyl banners are the best way to get your marketing message out everywhere.

Advertise…Anywhere

To reach the right audience you need to be near them. Banners can be installed on billboards, lamp posts, in shopping malls, stadiums, on bulletin boards and at thousands of other locations. The Outdoor Advertising Association of America estimates there are over two million spots in America where you can install a promotional banner! A business owner in Michigan can pinpoint ads and promotions exactly where their customers are likely to see them. Use banners to direct people to your business; or even advertise close to your competitor.

Accurate Audience Targeting

Being able to target the right audience is a challenge in any promotional activity. How do you make sure that ads land in front of the right demographic with the right buying intent? With custom banners you can reach exactly the right audience you need to – and at the right time. Part of the reason why banners are so successful is because they enable precise local targeting.

According to marketing experts over 80% of a business’s customers live within a five mile radius of the business.

Repeat Marketing

With the 24-hour news cycle and fads lasting mere hours, how do you make your message dig deeper into the subconscious? Persistent marketing – remarketing and audience retargeting – is the fundamental premise of building top of mind recall. Since banners are ‘persistent’ (visible day or night; installed over a long duration), they rapidly build brand recall. Your brand will become a topic of conversation when passers-by see it every day for a few days. Watch word-of-mouth take off from there.

Inexpensive

Repeat marketing and advertising are incredibly expensive ventures if you rely on TV ads, radio spots and print ads. Advertising rates are exorbitant; repeat marketing requires huge investment; declining audience numbers means fewer impressions. Banners and signs, on the other hand, are inexpensive to print, persistent and receive even more impressions today! No wonder marketing firms are converging digital campaigns and physical vinyl banners for viral marketing and real world reach.

Call Us for Custom Banners in Michigan

At Michigan Custom Signs we help business go viral (with marketing). Speak to a representative for banners for your business. We accept bulk and urgent orders. Design, printing and installation are all handled in-house, guaranteeing a seamless experience for you.

Dimensional Letters

Dimensional Letters Attract Customers with Eye-Catching Designs

Post author By Amit Soman
Post date November 15, 2020

Starbucks Dimensional Letters By Michigan Custom Signs

Channel Letters

How Channel Letters Contribute to a Professional Image for Your Business

Post author By Amit Soman
Post date November 8, 2020
No Comments on How Channel Letters Contribute to a Professional Image for Your Business

Get the best Channel Letters in Michigan

There was once a time channel letters adorned the front entrances of some of the ritziest establishments in America. From five-star hotels to upscale dining rooms to Broadway. If you wanted to exude elegance and class, you needed a channel letter sign.

Today channel letters are a top choice for all types of businesses in Michigan. Pharmacies, doctors’ offices, office buildings and even condominiums prefer channel letter signs. Why? That’s easy, the signs may have become more common, but their sense of quality has endured. Different types of signs convey a different impression – monuments suggest solidity, banners capture energy – channel letters suggest elegance.

If you are thinking of getting front-lit or reverse lit channel letters, consider how they can make your business look more professional.

Smart Frontage

Channel letter signs are, first and foremost, a handsome sign. The three-dimensional letters, customized lighting and ‘floating’ installation make for a smart sign that enhances the exterior of the building. Offices and residences with channel signs often receive praise for a smarter entrance than ones with ordinary signboards.

Branding

Virtually every facet of the sign is customizable. Letters can be custom cut to any shape; there are plenty of lighting options to choose from; signs can be front-lit, reverse lit, or halo lit. It means a business can realize its branding completely in three-dimensional signage. Even intricate logos can be brought to life with expert fabrication.

Radiate Elegance

We employ intricate lighting and ‘invisible’ installation methods to give the sign a sophisticated look. Lighting is a key component of individual cut lettering and perhaps the biggest reason why signs can look so professional. The halo lighting effect (light reflected off the background), in particular, exudes a real sense of elegance and makes the establishment feel premium.

Modern Signage

Some signs are more ‘with the times’ than others: channel letters are those signs. Since signs are custom designed for every customer, they invariably benefit from modern sign building materials such as aluminum; and LED lighting is easy to conceal and provides a very contemporary glow. Channel letter signs lend a sense of modernity and look ageless even after many years of use.

A Sign of Success

After everything we return to where we started: the subconscious belief that channel letters are a symbol of status and professionalism. Even in today’s pixel-driven age, channel letter signs are associated with upscale businesses. Use channel letters to raise the perceived value of your business and make a great first impression with visitors.

Stand Out with Channel Letter Signs in Michigan

At Michigan Custom Signs we work with business owners across the state for their custom signage. Whether you need design ideas or a completely turnkey experience, we are the team for you. We custom build every sign: design, fabrication, installation, and maintenance are taken care of in-house. Speak to a representative to discuss your requirements and discover how you can affordably energize your exterior space.

Monument signs

Monument Signs: A Powerful Local Presence-Builder

Post author By Amit Soman
Post date November 1, 2020
No Comments on Monument Signs: A Powerful Local Presence-Builder

Del Mar Monument Sign By Michigan Custom Signs

The large, imposing presence of monument signs means they are naturally associated with large, everlasting kinds of establishments. Monuments, more than any other sign, convey a sense of purpose and solidity. And they should do too – not every organization has the space or the gravitas to be able to pull off architectural signage.

Monuments can generally be found at entrances to hospitals, national parks, office parks and office buildings in Michigan. Signs serve a threefold purpose: wayfinding, branding, and aesthetic. In this article we are going to focus on how large architectural signage such as monuments can help an organization build local presence and achieve a position of trust.

Learn How Monument Signs Build a Strong Local Presence

Imposing presence

The size, location and large sign face of a monument give it tremendous presence. Large fonts and bold lighting ‘lay a claim’ to the space. Since signs are typically installed at some distance from the main building, they act as an extension of the brand too.

Perception

Businesses usually opt for sturdy construction for their signage. Brick monument signs, log signs, stone carved signs and metal signs exude a commanding presence. They make a brand appear steady and solid, giving a feeling of longevity. Monuments are, therefore, great at building confidence in the minds of customers.

Attention-grabbing

Nothing catches the eye like a monument does. Its size, location and style mean it is sure to attract the attention of passers-by whether they are on foot or traveling in a car. The fact that monuments can be installed separate from the main building means they can be positioned far closer to high traffic areas.

Illumination

Lighting is an integral part of any sign; monuments are no different. A large sign face means buyers can choose from a wide variety of lighting configurations: from spotlighting, channel letters, diffuse lighting, mood lighting and more. Illuminated signs increase the utility of the sign tremendously and help project the brand far and wide regardless of time of day.

Design tips to maximize brand and presence

The huge customizability of monuments can overwhelm buyers. It is best to discuss your requirements and design ideas with a professional designer in Michigan before you finalize. In order to maximize the branding potential of a sign, you must consider the following features.

Material – Signs can be brick monument signs, stone, wood or concrete. We can even produce signs from acrylic and foam, recreating any authentic material finish you desire.

Landscaping – Landscaping is an essential part of monument installations, adding context to the sign. Consider foliage, flowers and water features.

Messaging – A large sign face does not mean overlong messaging. Keep messaging focused on the business name, logo for branding signs; for directories limit the amount of text included.

At Michigan Custom Signs we build all types of large signage, including pylons and monument signs. Speak to a representative to discuss your project.