Month: October 2022

Channel Letter Sign Ideas for Your Business

Post author By Amit Soman
Post date October 25, 2022
No Comments on Channel Letter Sign Ideas for Your Business

Outdoor signs are essential for promoting your business. Businesses consider just being noticed by their potential customers as already a win. Channel letters are one of the most common and effective outdoor business signs. These signs are commonly used in storefronts to attract both new and returning customers.

Channel letter signs, like lobby signs, are a great way to impress your customers. These signs, as eye-catching as they can be, are however very challenging to design. These 3D signs are also ideal for displaying your company’s name, tagline, and other important details. They are usually made of aluminum or acrylic and are illuminated by LED lights.

If you’re not sure what type of custom channel letters to choose, at Michigan Custom Signs, we will help you in deciding the right sign for your business. Continue reading to learn about the different types of channel letters that we offer:

Standard Letters

Also known as front-lit letters, these are the most common type of illuminated channel letter sign. Front-lit letter signs are visible all day because they are illuminated from the inside. This provides your company with excellent visibility around the clock, thus promoting your brand even at night.

Halo-Lit Channel Letters

These are also known as reverse channel letters. They are mounted away from the wall, allowing LED lights from within to shine out and cast a glow around the letters, creating a halo effect. This distinctive, iridescent glow to your signage is great for brand recognition.

Front and Backlit Letters

This is a combination of standard and halo letter signage. With an illuminated face and a “halo effect” background, they give your sign an appealing look that will be difficult to ignore. Given its durability and effectiveness, this signage is cost-efficient.

Non-Illuminated Letters

These signs are typically used in commercial properties where there is no need for illumination. They are aluminum channel letters with a low-cost option that will provide you with brand exposure for years to come. They are extremely durable and simple to install.

3D Channel Letters

As the name implies, this type of channel letter signage is designed to protrude from the outside of a storefront or wall. This added depth dimension creates a contrast to help attract potential customers’ attention with or without the use of electrical components.

The Best Channel Letter Signs Near You

When looking for the best sign shop in Michigan, there is one name to trust: Michigan Custom Signs. We are dedicated to guiding you through the entire design, manufacturing, installation, and maintenance of a sign that best represents your brand.

In and around Michigan, we provide high-quality, custom channel letter signage at reasonable prices. Call us today or contact us online.

Vehicle Wraps

5 Tips to Get You Started with Your Business Vehicle Wrap Design

Post author By Amit Soman
Post date October 15, 2022
No Comments on 5 Tips to Get You Started with Your Business Vehicle Wrap Design

Commercial Fleet Wraps By Michigan Custom Signs

Are you looking for an effective and efficient way of improving your business presence in your area? If so, you should try investing in vehicle wraps. This marketing strategy helps project your company to a wider audience. This way, every time your service vehicle goes out on the road, your customer engagement also increases.

Vehicle graphics and decals will help boost your brand as your cars do their daily activities. When searching online for vehicle wraps “near me”, look no further than Michigan Custom Signs. We design stunning custom vehicle wraps that are sure to impress. Continue reading as we list the top five reasons why vinyl wraps are the best way to promote your brand.

1. Make Your Business Stand Out

Installing wraps on your service vehicles takes your business everywhere they go. It will advertise your brand to a wider audience without being too aggressive. Transforming your business vehicle with a vinyl wrap turns it into a moving billboard, perfect to promote your brand in your area.

2. Highly Customizable Designs

One of the reasons this sign is gaining popularity among businesses is because it’s easy to customize. As these wraps are digitally designed and printed, your design ideas are endless. Your design may include important information like your business name, logo, tagline, contact information, address, and much more. They can also be designed based on your brand identity and style.

3. Increase Your Leads

As a non-intrusive way to promote your business, vinyl-wrapped vehicles can gather hundreds if not thousands of impressions daily. As long as your vehicle is traveling around the city, your business is being promoted. These impressions may, later on, turn into potential clients and even returning customers.

4. Cost-Effective 24/7 Promotion

This sign is a 24/7 free advertisement for your business. Whether you’re going around the city or just parking outside your office, your business is being promoted. This is a chance for your company to be advertised without spending additional costs for outdoor signage. Vehicle wraps are also made to be weather, fade, and scratch resistant, and with the right maintenance and care will last for a very long time.

5. Make Your Business Look Professional

Having a fleet of business vehicles wrapped in uniform designs as your brand makes your company look professional. Imagine, as your vehicles travel the city, how many people will be seeing your brand, products, and services. They will leave a memorable impact, making your business a familiar name in the area.

For All Your Vehicle Wrap Needs

As a vinyl wrap shop near you, at Michigan Custom Signs, we offer quality wraps and graphics for all of Michigan. We make sure that your business will stand out. We also use the best equipment and materials available to provide an outcome that will exceed your expectations. Call us today at 248-218-2559 for a free quote or contact us online and let us start forging your ideas into graphics solutions.

Wall Murals

Why Wall Murals Are Great for Your Business

Post author By Amit Soman
Post date October 10, 2022
No Comments on Why Wall Murals Are Great for Your Business

Are you looking for ways to breathe new life into your office walls? If so, wall murals are an effective way to transform your plain walls into something interesting. Murals cover an entire wall with professionally created artwork. This modern take on traditional wallpaper is highly recommended for nearly any commercial space.

These custom wall murals are versatile and cost-effective. A mural can improve your office culture while also establishing your brand identity. Adding stylish and colorful office wall murals encourages a motivated and productive work environment. Continue reading as we learn why these signs are good investments for your business.

Highly Customizable

These signs are easy to design to match your current branding. Business wall murals can include more than just your logo and slogan. You can also incorporate designs like the company’s history, landscapes, cityscapes, or motivational quotes for your staff and potential customers to connect with your brand. For example, if you own a bakery, a mural depicting various French pastries and bread could be an excellent way to get customers interested in your product.

Increase Foot Traffic

Custom wall murals can also help increase foot traffic inside your business. Customers often like to visit shops with interiors that have “Instagrammable” spots. You can take advantage of this trend by putting up aesthetically appealing custom wall coverings. Having people share your cool interior on social media will not only improve your offline presence but also your online branding.

Strengthen Your Brand

Murals can be used to promote your brand anywhere in your space. Areas like the boardroom, foyer, break room, lobby, or any space where most people gather, should be considered when deciding where to install these signs. With wall murals, you can inform and remind customers and staff about your company’s values.

Improve Employee and Customer Experience

You can liven up your space in a way that will benefit your business, staff, and customers. For example, installing murals in your lobby can provide a warm welcome to visitors. Murals can improve the overall atmosphere and, thus, contribute to a more positive experience in other areas of your office.

Mood Setter

Wall murals help in setting a good relationship between your business and target customers. They help you to create a specific mood in your office. They encourage a positive, creative, and energetic atmosphere for your staff to stay motivated and focused. When it comes to colors and themes for your mural, the possibilities are endless, allowing you to achieve any look your brand requires.

We Are YourWall Mural Experts in Michigan

For all your wall mural needs, Michigan Custom Signs is the name you can count on. We are committed to guiding you through the entire process of designing, manufacturing, installing, and maintaining a sign that best represents your brand. We offer affordable high-quality custom wall murals in Michigan. For a free quote, please call us today or contact us online.

Building Signs

Understanding the Different Types of Custom Building Signs

Post author By Amit Soman
Post date October 1, 2022
No Comments on Understanding the Different Types of Custom Building Signs

Signs play an important role in introducing a business and attracting potential customers. They are essential promotional tools that can help your company stand out from the crowd. Installing the appropriate exterior building sign ensures that your business is visible to all passersby.

Commercial building signs are an effective way to boost your brand’s identity, broaden your target market, and increase the number of people who visit your business. Michigan Custom Signs creates high-quality signage solutions that last. However, what are the different types of custom building signs? Continue reading to find out more.

3D Channel Letters

As the name suggests, this type of channel letter signage is intended to protrude from the outside of a storefront or wall. With or without the use of electrical components, the added depth dimension creates a contrast to help attract potential customers attention.

Fascia Signs

One of the most popular options for outdoor signs, fascia signs are commonly rectangular in shape, with an aluminum frame and an acrylic front face. These can be hung on walls or attached to the storefront of your building. Custom fascia signs can be created to match your design theme. Most are available with LED lighting. This allows you to promote your brand and your business 24/7.

Hanging Signs

These signs are usually hung perpendicular to the building in conjunction with traditional storefront signage. They make your store more visible to foot traffic. As these signs can sway with the wind, they can also give more character to your brand and can draw the attention of passersby.

Blade Signs

These office building signs are usually installed perpendicularly from the building and can be mounted in a variety of ways. These signs have information on both sides, making it easier to be noticed and seen. These signs are visible to anyone passing by due to their elevated height and location. Thus, your signs can be seen and read by your target audience even from a distance.

Banners

These are signs that can be used both indoors and outdoors. These extremely adaptable tools can be rolled up, stored, and used for a variety of applications, making them one of the most cost-effective signage solutions.

High-Quality Building Signs in Michigan

Michigan Custom Signs employs sign-building experts who can help you figure out which signs are best for your business and fit within your budget. These decisions are important to ensure that your business has the right building signs.

As Michigan’s leading manufacturer of building signs, we are dedicated to providing the best sign products and services. Call us today for a free consultation and quote or contact us online.