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Business Signs

Learn About the Importance of Signs for Businesses

All businesses must develop positive relationships with their customers. How you introduce your company and make a good first impression sets the tone for your future relationship with potential clients. This action affects business sales. Installing appealing business signs will assist you in accomplishing this goal.

With so many indoor signs for businesses available, it can be difficult to choose the best sign for your brand. Michigan Custom Signs will assist you in deciding which sign is best suited for you. Customers will enter your store if you have eye-catching outdoor signs. Your indoor signs, on the other hand, will create a positive customer experience, enticing them to return.

Research showed that 76% of consumers enter a store for the first time because of its sign. And another 68% get products or services because a sign caught their attention. This is how powerful the impact of commercial business signs on a business is. Continue reading to understand the importance of signage to a business.

They make it simple for people to find and remember your business

You might have the most innovative products or services in town. However, how will customers buy them from your business if they can’t find you? Customers will find it easier to find your business if you have outdoor signs. Custom business signs allow you to showcase your brand. These signs represent your company and give people a better idea of who and what your business is.

They boost your brand

Profitability is one of the indicators of a successful business. Commercial signs for business can help you attract the attention of your target customers. These also have an impact on their daily purchasing decisions. Signs do more than just advertise your company. These also show your different product or service offerings. Any sign, whether a feather flag or a lighted business sign, will catch people’s interest.

They improve overall customer service.

Business signs exist to help you stand out and attract more customers. They also play an important role in improving each customer’s experience. Indoor business building signs can help you in a variety of ways. ADA signs can increase the accessibility of your facility to all types of customers. Wayfinding signs make it easier to navigate your space. All of this contributes to a more pleasant and efficient visit every time.

Your reliable source for business signs in Michigan

Michigan Custom Signs, as a full-service sign company, offers complete signage solutions, from design to production and installation. We are a committed team of sign makers ready to provide you with high-quality signs and exceptional customer service. We can help you with all your commercial signs for business needs. Please contact us as soon as possible and we will gladly provide you with a quote for your sign.

Categories
Business Signs

Are You Considering an Outdoor Sign for Your Company?

Outdoor signs are one of the most effective forms of marketing and advertising today. Even though COVID-19, out of home advertising has remained a top priority for America’s top businesses. Apple, Amazon, HBO – household American brands – have remained the top 10 biggest spenders on outdoor signage. And this outdoor signage trend has spread rapidly to small and mid-sized businesses in Michigan too.

Everyone is looking for outdoor signs, but many first-time buyers don’t know what kind of sign they want. In this article, we take a broad strokes look at planning custom outdoor signs for your business.

What to look for when you are looking to install outdoor signs

Whether you are looking for signs for your premises or advertising signs, ask yourself these questions. Their answers will help you determine if your strategy is going to be effective.

  1. What is the purpose of the sign?

Exterior signs fall into one of three main categories: advertising, branding, and promotion. Advertising signs are things like billboards, banners, and flags. Storefront signs and building signs are examples of branding signs. Finally, promotional signs consist of digital displays, banners, and more. Be clear about what you will be using your signs for to choose the right type of sign.

  • Where should the custom outdoor sign be installed?

Location, location, location! Choose where the sign is to be installed based on its purpose. Regardless, signs should be installed where they will be seen by the maximum number of people. There are millions of spots for billboard-type signs across the U.S., while virtually every business has space to install at least some branding or promotional signs.

  • How big should the sign be?

The general consensus is that bigger is better. Larger signs are more visible and therefore preferable; however, signs should be sized appropriately for location and messaging. For instance, a large video wall can become a tourist attraction, but a smaller digital display in the storefront may drive shoppers into the store.

  • Do you need to illuminate the sign?

‘Outdoor signs’ installed inside shopping malls and signs for businesses that are only open during the day can do without illumination. However, most signs have some sort of lighting today. A large selection of lighting options is available, including spotlighting, LED lighting, and neon. LEDs are the lighting configuration of choice nowadays because they are so energy efficient (and easy on the pocket!).

  • Are there any height restrictions on the sign?

Most businesses in built-up areas in Michigan cannot install signage above a certain height without city permission. Check with your local business liaison or city hall to find what these are. For some signs, like a pylon, height is the defining feature; limiting their height really defeats the purpose of choosing such a sign.

Get quality outdoor signs

Michigan Custom Signs build all types of outdoor and indoor signs. We offer storefront signs, billboard banners, digital displays, yard signs, and more. Speak to a representative today about your requirements.