Captivate and Convert: The Magic of Interactive Displays

Imagine walking into a store and being greeted by a vibrant, interactive digital display that not only catches your eye but invites you to engage. Businesses that have embraced this technology report a remarkable 33% increase in sales. This isn’t just about showcasing information; it’s about creating an experience that captivates and converts. Interactive digital signage is a dynamic tool that transforms passive viewers into active participants, ultimately boosting your return on investment (ROI).

Revolutionizing Customer Engagement

Interactive digital displays are reshaping the landscape of consumer interaction. By offering an immersive experience, these displays draw customers in, encouraging them to connect with your brand on a deeper level. This heightened engagement often translates into increased sales, as demonstrated by numerous success stories where businesses have experienced significant revenue growth after adopting digital display solutions. The strategic use of business digital signage is a proven method to enhance consumer engagement and drive sales.

Turning Wait Time into Play Time

Nobody likes to wait, but what if waiting could be enjoyable? Digital signage has the power to transform perceived wait times into engaging experiences. Studies reveal that digital displays can reduce perceived wait times by up to 35%, leading to happier customers. By offering entertaining and informative content, businesses can keep customers engaged, making their wait feel shorter and more enjoyable. This seamless communication enhances the overall customer experience, fostering loyalty and repeat business.

Crafting a Modern Brand Identity

In the quest to build a modern, memorable brand, interactive displays are your secret weapon. These displays create unique and engaging experiences that strengthen brand identity and foster consumer trust. Businesses that leverage interactive displays for branding see increased recognition and loyalty, as customers associate the innovative technology with a forward-thinking brand. This bolstered brand loyalty is a key factor in maintaining a competitive edge in today’s market.

Sustainability Meets Innovation

In a world increasingly focused on sustainability, digital display technology offers a cost-effective and eco-friendly alternative to traditional advertising methods. By reducing the need for printed materials and allowing for easy content updates, businesses can achieve long-term savings. Moreover, digital signage supports sustainable marketing practices by minimizing waste and energy consumption. Investing in this technology not only enhances your marketing strategy but also aligns with environmentally conscious business practices.

Data-Driven Personalization: The Future of Marketing

One of the standout features of digital signage is its ability to provide data-driven personalization. By analyzing customer interactions, businesses can tailor content to meet specific audience needs, boosting conversion rates and enhancing the overall digital signage ROI. This level of personalization ensures that your marketing efforts are relevant and impactful, leading to increased customer satisfaction and loyalty.

Elevating Communication Across the Board

Interactive digital displays offer unparalleled versatility, serving both customer-facing and employee communication needs. These displays provide a modern aesthetic that revamps business environments, making them more appealing and functional. Whether used for marketing, internal communications, or customer service, digital displays enhance the overall image of your business, positioning it as a leader in innovation and technology.

Embrace the Future: Stay Ahead with Digital Innovations

To remain competitive, businesses must stay abreast of evolving trends in digital signage technology. Innovations in LED/LCD tech and dynamic digital signage are having a measurable impact on sales, offering new ways to engage and captivate audiences. Regional insights, such as the use of digital displays in education and custom business signs, highlight the diverse applications and benefits of this technology.
For more innovative solutions to elevate your brand, consider exploring our
Custom Business Signs that are designed to make your business stand out.

The Path Forward: Transformative Potential Awaits

Investing in interactive digital displays offers a multitude of benefits, from boosting sales and enhancing customer engagement to building brand loyalty and supporting sustainable marketing practices. As you evaluate your current marketing strategies, consider the transformative potential of digital displays as a catalyst for growth. By integrating this technology into your business, you can create a modern, engaging, and efficient communication strategy that drives success.

Crafting a Memorable Hotel Experience with the Perfect Signage Font

Picture this: you step into a hotel lobby, and the signage immediately draws you in, harmonizing with the surroundings and enriching your experience. The right signage font can achieve this magic—elevating a hotel’s branding and guest experience. For hotel owners and managers, selecting the perfect signage font is essential for making a lasting impression. Let’s explore how to choose the best fonts to enhance your business signage, with a focus on business signage fonts and signage typography tips.

The Art of Signage Font Styles in the Hotel World

A successful signage font is one that communicates information clearly while enhancing the hotel’s aesthetic. In the hotel industry, font characteristics such as readability, ambiance, and perception are crucial. Business signage fonts should be legible from afar and in various lighting conditions, ensuring guests can navigate the premises with ease. When selecting fonts for signs, consider how they align with your hotel’s brand identity and the message you wish to convey.

The Anatomy of Effective Business Signage Fonts

To make a font truly shine, it must embody clarity, legibility, and style. Clarity ensures the text is easily understood, while legibility focuses on the ease with which individual letters can be distinguished. Style adds personality to the signage, reflecting the hotel’s unique vibe. When selecting fonts for business signs, prioritize these traits to create an inviting and professional atmosphere.

A Journey Through Hotel Sign Font Selection

Discover Your Hotel’s Essence

The first step in choosing the best font for business signage is to define your hotel’s identity. Your font choice should resonate with your brand personality, whether it’s luxurious, modern, or cozy. Explore different styles to find one that mirrors your hotel’s vibe, using a comprehensive business sign font guide to assist in the selection process.

Assess Readability & Legibility

Testing fonts in varying distances and lighting conditions is crucial to ensure readability and legibility. Consider how the font appears in both natural and artificial light, and test it from different angles and distances. These actionable tips will help you in choosing fonts for signs that are both functional and aesthetically pleasing.

Balance Aesthetics & Consistency

Balancing style and functionality is key when selecting signage fonts. Consistency across various sign types, such as indoor and outdoor signage, is essential to maintain a cohesive look. Utilize signage typography tips to ensure your font choices enhance the overall aesthetic without compromising readability.

Prototype and Gather Insights

Before finalizing your font choice, prototype signs and gather feedback from guests and staff. This step is vital for understanding how the font performs in real-world settings, such as hotel corridors, lobbies, and exterior signage. Use this feedback to make informed decisions and refine your font selection.

Elevating Hotel Ambiance with Advanced Font Techniques

For a premium feel, consider integrating decorative fonts or mixed typography. Custom fonts that align with your hotel branding can add a unique touch to your signage. However, be mindful of potential pitfalls, such as overcomplicating the design or sacrificing readability. Follow best practices to ensure you choose the best font for business signage.

Real-World Success: Hotel Signage Font Choices

Learn from hotels that have successfully used smart font choices to create an appealing environment. Mini case studies or examples showcasing before-and-after impacts can provide valuable insights. Emphasize the business benefits derived from optimal font selection, such as improved guest satisfaction and brand perception.

Your Font Questions Answered

• What are the most popular fonts for business signage in hotels?
  Popular fonts include Helvetica, Futura, and Garamond, known for their readability and classic appeal.
• How can I test font legibility in different lighting conditions?
  Use prototypes in various lighting scenarios and gather feedback from staff and guests to assess legibility.
• What are common mistakes when choosing signage fonts for hotels?
  Avoid overly complex fonts that hinder readability and ensure consistency across all signage.

Inspiring Hoteliers to Experiment

We encourage hoteliers to experiment with different fonts and share their results. Subscribe for more signage typography tips or request a consultation for custom signage designs to elevate your hotel’s branding.

A Final Word on Signage Fonts

Choosing the right font for your business signage is a critical step in enhancing your hotel’s brand perception and guest experience. By following the key steps discussed, you can create signage that not only informs but also captivates. Apply these insights to elevate your signage, and explore other related articles or reach out for professional guidance to ensure your hotel’s success.

For more expert advice on creating standout hotel signs, visit our
Custom Hotel Signage Solutions page.

In the vibrant and ever-evolving world of retail, capturing a customer’s attention is akin to striking gold. Amidst the cacophony of colors and messages, effective signage design emerges as a beacon of clarity. Retail companies are increasingly embracing the elegance of simplicity in signage design, harnessing minimalist principles to elevate customer experiences and boost sales. Let’s delve into why simple signage design is the most effective approach for retail environments.

The Art of Clarity

Imagine walking into a store and being instantly drawn to a sign that speaks directly to you. That’s the magic of simple signage. In the fast-paced retail world, where customers often dash through aisles, clarity is king. Simple signage design strips away the superfluous, honing in on essential information that can be grasped in a heartbeat. This approach aligns seamlessly with core signage design principles, ensuring messages are not just seen but understood at a glance.

Crafting Memorable Customer Journeys

Minimalist signage is more than just a design choice; it’s a pathway to a memorable customer journey. By reducing visual clutter, simple signage transforms the shopping experience into a seamless adventure. Customers navigate stores with ease, finding what they need without the frustration of information overload. This effortless experience fosters customer satisfaction and loyalty, as shoppers relish the simplicity and efficiency of their visit.

A Smart Investment

From a business standpoint, simple signage is a savvy investment. With fewer design elements, production costs are trimmed, allowing retail companies to channel resources more strategically. Moreover, simple signage is a chameleon—versatile and easily updated or repurposed, offering long-term value in the ever-shifting retail landscape.

Consistency is Key

Simple signage design is a powerful ally in maintaining brand consistency. By embracing a minimalist aesthetic, retail companies ensure their signage resonates with their overall brand image. This consistency fortifies brand identity and builds trust with customers, who come to recognize and rely on the brand’s visual cues.

Standing Out in the Crowd

In the bustling retail arena, visibility is vital. Simple signage, with its crisp lines and bold typography, is a magnet for the eyes of passersby. Effective signage design leverages contrast and whitespace to command attention, making it easier for customers to notice and engage with the message. This heightened visibility can translate into increased foot traffic and, ultimately, more sales.

Seamless Across Platforms

The beauty of simple signage design transcends physical boundaries. In today’s digital age, where online and offline experiences are intertwined, maintaining a consistent design language across platforms is crucial. Simple signage adapts effortlessly to digital formats, ensuring a brand’s message remains cohesive whether viewed in-store or online.

The Takeaway

The benefits of simple signage design for retail companies are undeniable. By championing clarity, enhancing customer experiences, and upholding brand consistency, simple signage emerges as a formidable tool in the competitive retail landscape. As retail companies continue to explore ways to captivate customers and drive sales, embracing minimalist signage design principles will undoubtedly remain a cornerstone strategy.

For more insights on effective retail signage solutions, visit our detailed page on Retail Signs at Michigan Custom Signs.

Imagine walking down a bustling street, your eyes drawn to a vibrant sign that seems to speak directly to you. This is the magic of color psychology in action. A staggering 85% of consumers say color is the primary reason they choose a product. This statistic highlights the profound influence of color on our emotions and decisions. To learn more about color psychology, explore reliable external resources that delve into how colors impact behavior. In the world of business signage, understanding these insights can be a game-changer—enhancing customer engagement and shaping brand perception. Let’s delve into the colorful world of data-driven trends and practical applications in signage, complete with local industry examples to inspire your branding journey.

The Science Behind the Palette

Our journey into the world of color begins with a solid foundation of research. Drawing from studies on consumer behavior and insights from Michigan Custom Signs, we explore how color influences decisions. Through surveys and observational studies, we’ve gathered data that is invaluable for businesses looking to refine their branding strategies. This research is the key to designing signs that truly resonate with your audience.

The Emotional Spectrum of Color

Colors are more than just visual stimuli; they evoke emotions and drive behavior. Red, for example, can create a sense of excitement and urgency—perfect for clearance sales. On the other hand, blue is synonymous with trust and dependability, making it ideal for corporate environments. By aligning your color choices with your brand’s personality, you can craft a cohesive and memorable brand image. High-contrast color combinations and cohesive palettes are essential for making your signage stand out in a crowded marketplace.

Local Wisdom and Expert Insights

To gain deeper insights, we turned to industry experts who stress the strategic use of color in signage. A leading signage consultant notes, “Choosing the right color palette is not just about aesthetics; it’s about aligning with your brand’s core values and the emotions you wish to evoke.” In Michigan, custom sign companies have mastered this art, creating visually striking and effective signage that resonates with local audiences. These expert insights align with our data trends, underscoring the importance of color in effective signage design.

Crafting Your Signage Masterpiece

For businesses eager to enhance their signage, we recommend a thoughtful approach to selecting color schemes that align with both brand personality and audience expectations. Consulting with a local sign company in Michigan can provide expert advice tailored to your unique context, ensuring your signage is both visually appealing and strategically effective. As color psychology continues to evolve, staying updated on emerging trends will be crucial for ongoing signage success.

A Colorful Conclusion

Our exploration of color psychology reveals its significant impact on consumer behavior and the importance of strategic color use in business signage. By leveraging data-driven insights and local expertise, businesses can create compelling signage that captures attention and reinforces brand identity. We invite you to share your experiences with color choices in signage or ask questions about your brand strategies.

Dive Deeper into the World of Color

To stay informed on the latest trends in color psychology and business signage, subscribe to our updates or download our extended report on color trends. For personalized advice, consider consulting with local experts who can provide tailored solutions for your signage needs. Engage with us through comments or schedule a consultation to explore how color can transform your business signage.

In the vibrant world of business signage, the concept of Return on Investment (ROI) is akin to the brushstrokes that bring a masterpiece to life. It’s not just about numbers; it’s about the art of balancing costs with the benefits that signs bring, like increased foot traffic and sales. Imagine the canvas of outdoor signs, where Cost Per Mille (CPM) advantages paint a picture of cost-effectiveness, reaching a broad audience at a fraction of the cost, and yielding high returns.

The Art of Visibility: Crafting Signage That Speaks

The magic of a sign lies in its visibility. Think of it as the spotlight on a stage, where size, placement, and visibility are the stars. Larger signs or those strategically placed in bustling areas can dramatically boost sales. By simply adjusting a sign’s location, you can enhance its visibility and, in turn, increase customer engagement. Picture window graphics as the brushstrokes that draw the eye, ensuring your message captivates the intended audience.

Creating an Engaging Experience: The Signage Symphony

Signage is more than just a sign; it’s an experience. Imagine incorporating interactive elements like touchscreens or QR codes that invite customers to engage more deeply. Clear directional signage acts as a guide, leading customers through your space like a well-composed symphony. Custom signage and dynamic digital displays are the instruments that play personalized and timely information, resonating with your audience and enhancing their experience.

The Harmony of Consistent Visual Branding

Visual branding is the melody that ties your signage together. Consistency across all signage reinforces your brand’s identity, much like a recurring theme in a musical composition. By using a consistent color palette and design elements, you create a harmonious brand recognition and loyalty. This consistency ensures that every sign, whether digital or physical, sings the same brand message.

Preserving the Masterpiece: Maintenance and Innovation

Just as a masterpiece requires preservation, so does your signage. Regular maintenance keeps your signs appealing and effective. Imagine solar-powered signage as a sustainable brushstroke, reducing energy costs while maintaining visibility. Continuous data monitoring allows for iterative improvements, ensuring your signage remains a masterpiece that attracts and informs customers effectively.

The Collaborative Canvas: Partnering for Signage Success

Collaboration is the key to a successful signage strategy. Working with professionals like designers, architects, and local sign companies can enhance your approach. These experts provide valuable insights into optimal sign placement and advertising strategies. Think of iterative testing and real-time data analysis as the artist’s palette, supporting continuous improvement and ensuring your signage remains effective and relevant.

Tools of the Trade: Resources for Signage Mastery

A variety of tools and resources are available to aid in your signage journey. Software for measuring KPIs and refining content based on performance is essential. Consider both traditional and digital signage options to meet diverse needs. These resources are the brushes and paints that help craft a signage strategy that is both effective and adaptable.

The Ever-Evolving Canvas: Measuring and Adjusting

In the world of signage, identifying key performance indicators (KPIs) is like finding the perfect shade of color. By analyzing performance data, you can refine your approach and make informed adjustments. Embrace a mindset of continuous experimentation and improvement, ensuring your signage strategy evolves with the changing market dynamics.

An Invitation to the Signage Gallery

In the grand gallery of business signage, strategic placement, dynamic design, consistent branding, regular maintenance, and collaborative planning are the masterpieces that maximize ROI. We invite you to share your experiences or consult with local experts to elevate your signage strategy. Engage with us by leaving comments or signing up for more expert tips tailored for designers and architects.

For tailored custom signage solutions in Michigan, check out our detailed service offerings at
Michigan Custom Signs.

The Secret Life of Signs

Have you ever paused to ponder the lifespan of business signs? For security companies, this isn’t just a fleeting curiosity—it’s a vital consideration. The durability of sign materials can significantly impact both budget planning and the effectiveness of security messaging. Let’s delve into the fascinating world of business signs and separate fact from fiction.

Aluminum: The Stalwart of Signage

Aluminum signs often get a bad rap as a budget option, but this couldn’t be further from the truth. Known for their resilience, aluminum signs can last anywhere from 7 to 10 years. Their rustproof and waterproof nature makes them a top choice for outdoor use. For security companies, aluminum signs promise long-term visibility without the hassle of frequent replacements.

Vinyl: The Chameleon of Sign Materials

Vinyl signs are often misunderstood as being fragile, yet their lifespan is impressively versatile. Depending on the type and quality of vinyl, these signs can last from 1 to over 10 years. For security companies, investing in high-quality vinyl ensures that signs remain vibrant and effective, even when faced with challenging weather conditions.

Plastic and Wood: A Balancing Act

Plastic (PVC) and wood signs are sometimes seen as unreliable, but they offer a reasonable lifespan—5 to 7 years for PVC and 5 to 10 years for wood. While wood signs may weather over time, proper maintenance can extend their life. Security companies must weigh the initial cost against potential maintenance needs when choosing these materials.

Banners: The Ephemeral Beauties

Banners are often mistakenly thought to be suitable for long-term use. In reality, they typically last only 2 to 3 years, with factors like wind exposure significantly reducing their lifespan. For security companies, banners are best reserved for temporary promotions or events rather than permanent installations.

The Elements at Play

The longevity of business signs is influenced by several factors, including sun exposure, weather conditions, installation quality, and maintenance. Signs exposed to harsh sunlight may fade faster, while those in windy areas might suffer physical damage. Choosing the right material and ensuring proper installation and maintenance can significantly enhance sign durability.

Crafting a Strategic Signage Plan

For security companies, selecting the right sign material is crucial for balancing cost-effectiveness with durability. Consulting with experienced sign companies can provide valuable insights into the best materials for specific needs. Aluminum and Dibond are excellent choices for long-term use, while vinyl banners serve well for short-term applications.

A Tailored Approach to Signage

In the world of business signs, knowledge is power. By understanding the myths and facts about sign durability, security companies can make informed decisions. Aluminum signs offer long-lasting reliability, while vinyl signs provide versatility. Plastic and wood signs require careful consideration of maintenance needs, and banners are ideal for temporary use. To ensure the best outcomes, security companies should consult local experts who can provide tailored advice based on specific environmental conditions and business needs.

By debunking these myths and embracing the facts, security companies can optimize their signage strategy, ensuring effective communication and long-term cost savings. Whether you’re drawn to the steadfast nature of aluminum or the adaptable charm of vinyl, the right sign can be a powerful ally in your security efforts.

To explore more about durable and effective signage solutions, check out our article on
Exterior Signs in Michigan.

The Surprising Value of Holiday Cards

In a world dominated by digital communication, you might find yourself questioning the relevance of sending holiday cards. Are they just a relic of the past, or do they hold untapped potential for your business? The truth is, custom holiday cards offer a unique opportunity to connect with clients on a personal level, leaving a lasting impression that digital messages often fail to achieve. Let’s explore how these tangible tokens can elevate your brand in ways you might not expect.

Dispelling the Myth of Obsolescence

It’s a common misconception that holiday cards are outdated and ineffective. Yet, 58% of businesses acknowledge the impact of these cards as a personal and tangible touchpoint. Unlike digital greetings that can be easily overlooked, a beautifully crafted holiday card commands attention and creates a memorable experience. Investing in custom holiday cards can significantly boost brand recognition and foster deeper customer engagement.

The Revenue-Boosting Magic of Personalization

Some skeptics argue that custom holiday cards don’t influence revenue or customer loyalty. However, the opposite is true. Personalized cards are a powerful tool for enhancing customer relationships and driving revenue. By adding personal touches like handwritten notes or bespoke designs, you show clients that they are valued, which in turn strengthens loyalty and retention. The connection between personalized communication and customer satisfaction is undeniable.

Why Personalization Matters More Than Ever

In the realm of holiday card marketing, personalization is not just a nice-to-have—it’s essential. Customization helps reinforce your brand identity and sets you apart in a crowded marketplace. By incorporating brand colors, logos, and unique messaging, your holiday cards become an extension of your overall branding strategy, ensuring your business stands out.

The Tangible Advantage of Printed Cards

The debate between digital and printed holiday cards continues, but the tactile experience of a printed card often wins out. While digital cards offer convenience, printed cards provide a memorable, tangible experience that enhances brand recall. The physical presence of a card can leave a lasting impression, making it a powerful tool in your holiday marketing arsenal.

Affordability and Impact for Small Businesses

For small businesses, the cost of sending holiday cards can be a concern. However, custom holiday cards can be both cost-effective and impactful, offering a high return on investment by fostering customer loyalty. With strategic budgeting and creative customization, businesses of all sizes can leverage holiday cards without breaking the bank.

Crafting a Stronger Brand with Holiday Cards

Custom business holiday cards are more than just a seasonal gesture—they’re a strategic branding tool. By aligning card designs with your business’s unique identity and values, you create a direct line of communication with your customers. These cards embody your brand’s essence and serve as an authentic way to connect with your audience.

Engaging with Data and Visual Storytelling

Incorporating data, like the 58% appreciation statistic, lends credibility to the effectiveness of holiday cards. Expert insights and visual elements such as infographics can further illustrate the benefits of tangible marketing materials, enhancing engagement and understanding.

Reimagining Your Holiday Card Strategy

As we wrap up, it’s clear that custom holiday cards are more than just a festive tradition—they’re a powerful branding tool. By debunking myths and embracing the facts, businesses can redefine their holiday card strategies. Explore innovative corporate holiday card ideas and discover how these personalized greetings can transform your brand’s presence this holiday season.

For more ways to enhance your brand, check out our Custom Signs page.

Imagine walking down a bustling street, your eyes drawn to a striking business sign that seems to speak directly to you. Ever wondered what goes into creating such a captivating piece of art? Business signs, much like paintings, vary widely in cost—from a modest $100 to a staggering $5,000. But what exactly influences this price range? Let’s delve into the six key factors that shape the cost of business signs, transforming them from mere markers to masterpieces.

The Grandeur of Size: When Bigger Means Pricier

In the world of business signs, size truly matters. Larger signs demand more materials and labor, naturally driving up the cost. Picture a grand mural versus a small canvas; the former requires more paint, more time, and more skill. Similarly, larger signs often need robust supports and intricate installation processes. The dimensions of your sign are not just a matter of visibility but a significant budgetary consideration.

Material Magic: Choosing Your Sign’s Soul

The material you select for your sign is akin to choosing the medium for a painting. Whether it’s the sleekness of acrylic, the sturdiness of metal, the warmth of wood, or the versatility of vinyl, each material brings its own aesthetic and cost implications. Metal signs, for instance, might be pricier initially but offer durability that pays off in the long run. Balancing the upfront cost with longevity is a crucial part of the decision-making process.

Illumination Innovation: Lighting Up Your Brand

Incorporating lighting and digital features into your sign is like adding a spotlight to a stage performance—it enhances visibility and draws attention. Energy-efficient lighting and dynamic digital displays are not just trends; they’re statements of modernity and innovation. While these features add to the initial cost, they offer long-term benefits in visibility and energy savings, making your sign a beacon of your brand.

Design Complexity: The Art of Standing Out

A sign’s design is its personality, its voice in the visual cacophony of the business world. Custom graphics and intricate designs can elevate your brand image but come with additional costs. Think of it as commissioning a bespoke piece of art; the complexity and creativity involved require specialized skills and processes. A unique design can set your business apart, but it’s essential to balance artistic ambition with financial reality.

Installation Intricacies: Beyond the Surface

The journey of a sign doesn’t end with its creation; installation is a crucial chapter. The location and complexity of installation can significantly impact costs. Professional installation ensures safety and durability, often involving additional expenses. It’s like framing a painting—essential for preserving its beauty and integrity. A business sign cost estimator can offer valuable insights into these costs, helping you plan effectively.

Durability Decisions: The Long Game

The choices you make in materials and design not only affect the initial cost but also influence long-term maintenance expenses. Durable materials may have a higher upfront cost but can reduce maintenance needs over time, making them a cost-effective choice. Consider maintenance as part of the total business sign cost, much like considering the preservation of a cherished artwork.

The Signage Symphony: Trends and Investment

In the ever-evolving world of signage, trends like energy-efficient digital signs underscore the importance of investing in effective signage. A well-designed sign is not just an expense; it’s an investment that can enhance sales and customer recognition. Insights from Michigan Custom Signs highlight that effective signage is crucial for enhancing brand image and overall business success.

For more detailed insights and a personalized estimate for your business signage needs, visit our Business Sign Cost Calculator page.