What is an Outdoor Sign and What Type Should You Choose for Your Business

Outdoor Signs

Are you looking to add an outdoor sign to your business, but don’t know where to start? Custom outdoor signs are not only a great way of attracting more customers and attention for your business, but they can also pump up the professional appeal of any storefront or office building. With so many different options out there when it comes to choosing a signage solution, it’s important that you pick the one most suitable for all your wants and needs. In this blog post, we’re breaking down what makes a good outdoor sign ideal as well as the kinds available in today’s market. Whether you’re looking for something eye-catching and affordable or creative and unique.

When it comes to promoting your business, there are many ways to catch the attention of potential customers. One of the most visible and noticeable ways to attract the attention of passersby is through the use of an outdoor sign. An outdoor sign is not just an attention-grabber, but it is also a powerful marketing tool to help your business grow. In this blog, we will delve deeper into the topic of outdoor signs and explore different types of outdoor signs available, so you can determine which type would be the best choice for your business.

What is an Outdoor Sign?

An outdoor sign is a display of graphics that can be installed on a signboard, sidewalk, wall, gate, or other outdoor locations. A well-designed outdoor sign can capture attention and provide potential customers with important information quickly and effectively. It provides constant exposure to your brand and your business and can help draw people towards your location, ultimately leading to increased sales. In order to help differentiate your outdoor sign from your competitors, consider using unique graphics, colors, or bold fonts.

Types of Outdoor Signs

Generally, there are three main types of outdoor signs:

  • Freestanding Signs
  • Storefront Signs
  • Wayfinding Signs

Freestanding Signs

Freestanding signs are signs that are separate from the building and can include pylon signs, monument signs, and post signs. These signs are often used to identify multi-tenant buildings, entrances, and main structures. A pylon sign is a tall and narrow sign that is fixed onto the ground, while a monument sign is a low-lying sign, often made from stone, that sits on a base. Lastly, a posted sign is fixed onto a single or double post and may be oriented vertically or horizontally, depending on your preference.

Storefront Signs

As a business, you want your storefront to make a good first impression on potential customers. That’s where storefront signs come in. A well-designed and visible sign can attract attention and communicate your brand’s identity and message. Storefront signs can also help customers find your location easily, especially if you are situated within a busy commercial area. With the right combination of design, font, color, and materials, your storefront sign can effectively communicate who you are, what you do, and what customers can expect from your business. Remember, your storefront sign is often the first thing people see when approaching your store, so it’s important to make it stand out and leave a positive impression.

Wayfinding Signs

Wayfinding signs play an important role in our daily lives. These signs help guide us through unfamiliar places and provide clear directions to our desired destination. From airports to hospitals, shopping centers to universities, wayfinding signs serve as our trusted navigational tool. They not only provide information regarding directions but also offer insights into various landmarks and points of interest along the way. Well-designed wayfinding signs can provide a pleasant and stress-free experience for visitors, ensuring they arrive at their destination with ease. A good wayfinding sign system can make all the difference, ensuring people feel welcome in a space rather than lost and uncertain. Ultimately, wayfinding signs are an essential component of any environment, enhancing safety, convenience, and overall user experience.

Factors to Consider When Choosing an Outdoor Sign

When choosing an outdoor sign, there are several factors you will need to consider in order to maximize its effectiveness. One of the most important factors is the location of your sign. For instance, a sign that is mounted too high may be difficult for people to read while they are driving, so consider the height when choosing your placement. You should also consider your message and the type of people you are targeting. If you want to attract local shoppers, consider using the local language in your message. Additionally, your sign should be visually appealing and reflect your brand well.

  • Visibility
  • Durability
  • Design
  • Cost
  • Maintenance

Benefits of Having an Outdoor Sign

The benefits of having an outdoor sign are endless. For one, an outdoor sign can help create brand awareness and establish your business’s identity. The sign can communicate valuable information about your business location, hours of operation, promotions, and events. It can also help attract new customers and retain existing ones, leading to increased revenue. Moreover, when compared to other forms of advertising, outdoor signs are cost-effective and can have a longer lifespan, making them a wise investment.

  • Increased Visibility
  • Improved Brand Recognition
  • Cost-Effective Advertising Option
  • Targeted Marketing
  • Increased Foot Traffic


Ultimately, outdoor signs play an integral role in marketing your business and increasing your visibility. Not only do they convey vital information about your business, but they also attract potential customers while creating a strong impression. With all the different types of outdoor signs available, you will be sure to find the right one for your needs. At Michigan Custom Signs, we offer a wide selection of both standard and customized outdoor signs that are perfect for a variety of businesses. Furthermore, our experienced team can provide valuable design and installation expertise to help ensure that your outdoor sign is noticeable and attractive. Contact us today to learn more about our custom outdoor signs!