Outdoor signs are essential for promoting your business. Businesses consider just being noticed by their potential customers as already a win. Channel letters are one of the most common and effective outdoor business signs. These signs are commonly used in storefronts to attract both new and returning customers.
Channel letter signs, like lobby signs, are a great way to impress your customers. These signs, as eye-catching as they can be, are however very challenging to design. These 3D signs are also ideal for displaying your company’s name, tagline, and other important details. They are usually made of aluminum or acrylic and are illuminated by LED lights.
If you’re not sure what type of custom channel letters to choose, at Michigan Custom Signs, we will help you in deciding the right sign for your business. Continue reading to learn about the different types of channel letters that we offer:
Standard Letters
Also known as front-lit letters, these are the most common type of illuminated channel letter sign. Front-lit letter signs are visible all day because they are illuminated from the inside. This provides your company with excellent visibility around the clock, thus promoting your brand even at night.
Halo-Lit Channel Letters
These are also known as reverse channel letters. They are mounted away from the wall, allowing LED lights from within to shine out and cast a glow around the letters, creating a halo effect. This distinctive, iridescent glow to your signage is great for brand recognition.
Front and Backlit Letters
This is a combination of standard and halo letter signage. With an illuminated face and a “halo effect” background, they give your sign an appealing look that will be difficult to ignore. Given its durability and effectiveness, this signage is cost-efficient.
Non-Illuminated Letters
These signs are typically used in commercial properties where there is no need for illumination. They are aluminum channel letters with a low-cost option that will provide you with brand exposure for years to come. They are extremely durable and simple to install.
3D Channel Letters
As the name implies, this type of channel letter signage is designed to protrude from the outside of a storefront or wall. This added depth dimension creates a contrast to help attract potential customers’ attention with or without the use of electrical components.
The Best Channel Letter Signs Near You
When looking for the best sign shop in Michigan, there is one name to trust: Michigan Custom Signs. We are dedicated to guiding you through the entire design, manufacturing, installation, and maintenance of a sign that best represents your brand.
In and around Michigan, we provide high-quality, custom channel letter signage at reasonable prices. Call us today or contact us online.
