Month: July 2020

Invest in Trade Show Displays and Be The Center of Attention

Post author By Amit Soman
Post date July 20, 2020
No Comments on Invest in Trade Show Displays and Be The Center of Attention

Trade shows and exhibitions are excellent opportunities for promoting your business and driving revenue in a short amount of time. When done right, you’ll leave with more than just a filled-out order book, your business will have made a name for itself. A successful show outing can reap benefits such as increased brand awareness, reach, lead generation, and network building. No wonder business owners see trade shows as supremely cost-effective marketing.

What it Takes to Be Successful at a Trade Show

The show floor is a teeming mass of energetic businesses all vying for the attention of thousands of attendees. Not every business will fare as well as another. To make the most of your presence, you need to start planning your booth layout and visitor experience from the second you decide to participate in an industry event. The goal is simple: become the center of attraction at the show!

Importance of Trade Show Displays

Trade show booth displays and portable trade show displays are the best tools you have for creating a truly unique visual experience. In amongst thousands of businesses, attractive signage will be the difference between being memorable and being forgotten. This is what trade show displays make possible for your business.

Attract visitors with engaging facades – Give your booth a dramatic flair that people can see from afar. A themed booth doesn’t just attract attendees’ attention, it acts as a location marker.

Clearly identify your business – Identifiable motifs, color schemes, and design highlight the visual identity of the booth. Done right, these elements can subliminally attract your target audience – which is why it’s so important to get them right.

Mold booth layout – Booths are rarely the ideal shape, size, or location, but that shouldn’t detract from the experience you have to offer. Portable trade show displays can frame a space and create customer flow. Banners can be used to hide sore spots like pillars and odd angles too.

New products and promotions – Attendees pay to visit shows because they are there to buy and forge business alliances. Direct messaging and calls-to-action are welcome, and people are drawn to exciting promotions.

Digital trade show booth displays – While static banners are the foundation of any good booth setup, digital displays add energy. Moving images will draw attention like nothing else and are very powerful ways to showcase your brand.

Trade show displays around the floor – Get permission for remote advertising and catch them early! Banners at entrances and hanging ceiling signs are just a couple of ways you can target visitors across the show floor. The bigger your presence seems the more important your business will appear.

Michigan Custom Signs is a great trade show partner to have when it comes time to hit the trade-show floor again. We design, print, install, and deliver all trade show signage. Our signs are affordable, durable, and usable show after the show. Call us to discuss your booth layout and event.

Tags portable trade show displays, trade show booth displays, Trade show displays

Lobby Signs

Make Memorable First Impressions with Lobby Signs

Post author By Amit Soman
Post date July 17, 2020
No Comments on Make Memorable First Impressions with Lobby Signs

A first impression can make or break the customer relationship. Customers have certain expectations when they visit the business, and the lobby is key to meeting those expectations. No two businesses are alike and that’s why there is no single right way to decorate a lobby. Lawyers and chartered accountants’ offices are expected to be smart and understated; a creatives business is expected to wow with cool decor. To think that there is one “best lobby sign” is to risk creating a jarring experience. In this article, we offer tips on how you can make a memorable first impression with your lobby sign.

What is the importance of a sign in the lobby?

Signage must fulfill three fundamental requirements:

Display the brand tastefully and identify the business
Set the ambiance of the lobby
Meet the expectations your customers have of your business

No two businesses need the same kind of sign.

Design Tips for Custom Lobby Signs

Here are some tips for designing the right signs. Remember, the sign does not sit in isolation, it needs to gel with the color of the walls, light fixtures, reception desk, and furniture.

Size – One of the most overlooked aspects but also one of the most important. First, take measurements of the space where you want to install the sign. Consider how far visitors will be from the sign and visualize how the sign will look. Signs will protrude a few inches from the wall, so be mindful of obstructions.

Material choice – There is no hard and fast rule about what material you should use, but it must match the aesthetic you are trying to create. Wood and metal typically have a more ‘traditional’ look, suggesting permanence; acrylic is associated with agile and innovative businesses.

Lighting –Depending on lighting conditions, consider adding backlighting, front lighting, or spotlights. Modern LED setups are extremely compact and can be concealed neatly behind the sign. However, lights should complement the space, not be overwhelming.

Avoid These Mistakes in Your Lobby

It is all too easy to get carried away and overwhelm visitors with fussy styling and excessive lighting. The waiting experience needs to be as pleasant as possible and over-busy design will agitate visitors.

An over-eagerness to sell also comes across as brazen marketing. Your customer has already entered your premises and the goal should be to gently guide them to the sale. If you want to place promotions in front of visitors, digital lobby signage is a great way of doing that. Offers and prices can be updated easily, and active elements can create curiosity.

Custom Lobby Signs in Michigan

Office lobby signs are an important feature of the business and you need a sign company that works with you. At Michigan Custom Signs, we help you create unique designs, provide expert advice on location, and offer a wide selection of lighting options. Talk to a representative to discuss your office lobby sign.

Tags Custom Lobby Signs, Lobby Signage, Office Looby Signs

Truck Wraps

5 Benefits of Truck Wraps Too Good To Be Ignored

Post author By Amit Soman
Post date July 10, 2020
No Comments on 5 Benefits of Truck Wraps Too Good To Be Ignored

Truck wraps are one of the most cost-effective ways of advertising that any business with a vehicle can have access to. Wraps can garner thousands of impressions every day and advertise the business day or night. Best of all, other than the cost of having the vehicle wrapped, there is no daily or monthly rent to be paid, nor is there any expense of getting city permission. Keep reading to find the five incredible benefits of wrapping commercial vans and trucks and you’ll be laughing all the way to bank with your new revenue.

We wrap all types of vehicles: cars, pick-up trucks, trailers, food trucks, ice cream trucks, delivery vans, and more.

Top 5 Benefits of Truck Wraps

Unique – Vehicles are great canvases. Windows, doors, wheel wells, they all add a dimension to design and have so much potential for being incorporated creatively in the design. Go all out with creative designs to stand out in a sea of drab-colored vehicles.

Brand – “Top of mind recall” is the mantra in the world of business and advertising and what better way than unique custom truck wraps to be memorable. Brands associated with cool truck wraps are natural fodder for social media and sharing. Talk about awards, achievements, and how you are helping the community to aid brand building.

Promote – Discounts, new products, and freebies are only as good as the promotional activity behind them. Custom truck wraps are mobile billboards roaming the streets of Michigan and spreading the word about your business. Use individually cut truck vinyl wrap letters to advertise seasonal messages, ongoing sales, and more.

Our team schedules wrapping to ensure minimum downtime for your fleet.

Protect – Truck vinyl wraps are supreme protection for the body (and windows) of the truck. It’s a layer of light, durable material that deflects road debris. We hear from business owners time and time again how impeccable their paint looks even after years of using the truck. Modern wraps use safe adhesives that don’t discolor the original paintwork of the vehicle.

ROI – Vinyl wraps are extremely inexpensive compared to other forms of advertising, but don’t take that to mean they are not effective. Hundreds, if not thousands of people will see your vehicles driving down the road every day. In fact, you can advertise in Michigan’s hottest spots with what are essentially large mobile billboards – and pay nothing to do so! Now that’s what we call ROI.

High-quality vinyl wraps from companies like 3M are very durable, providing fade-free performance for years.

High-Quality Truck WrapsMichigan Custom Signs is your one-stop-shop for all types of vehicle wraps. We are a full-service wrapping company, helping customers create designs, print, and apply wraps. Talk to us about your vehicle and the design you have in mind.

Tags Commercial Truck Wraps, Truck Wraps

Window Graphics

How Window Graphics Can Help Businesses Catch More Attention

Post author By Amit Soman
Post date July 3, 2020
No Comments on How Window Graphics Can Help Businesses Catch More Attention

Window decals are prime promotional real estate that can engage prospective customers much more intimately than other forms of signage. The size and location of storefront windows put them right in the line of sight of audiences and even businesses that are located on higher floors can use creative graphics to draw attention to themselves (window art can act as a type of billboard). Find out how creatively designed vinyl window stickers help businesses raise their advertising potential.

Building a Brand

Creativity – that’s the word for window decals that seek to attract attention. Telling the organization’s story through creative graphics creates a compelling narrative that sticks in the mind more than just a jumble of elements with no context. Such a visual display creates top of mind recall, which over time can drive real business growth.

A common misconception, too, is that window graphics are only for-profit business tools; healthcare providers, educational institutions, charities, and non-profits should all be using window decoration to build brand awareness.

Location Markers

Storefront signs above the front door are not in the direct line of sight of pedestrians, graphics on windows are. Great window graphics drive customers to a business; they achieve this by inviting people physically and emotionally. This has two effects: first, seeing the graphic sparks curiosity, and second, it acts as a strong location marker. In other words, people feel the need to visit the store, and are immediately guided to it.

Sales and Promotions

Promotions are extremely effective at getting people to walk through the door. But a sales drive or new launch is only as successful as the advertising campaign behind it. Large decals on windows promoting these are essential for capturing local traffic. The biggest advantage of vinyl window stickers is that they are easy to install and take off. They are inexpensive too, so business owners like to change them out frequently, to keep customers engaged.

Types of Decals

A business can choose from a few different types of decals. Restaurants, for instance, want windows to be slightly see-through to create mystery while letting passers-by see the crowd inside. Boutiques will often have partially frosted decals because they lend an elegant air to the storefront. Here are a few types of window decal styles:

Clear decals – Designs are printed on a transparent sheet with no background, keeping the view completely unobstructed.

Opaque decals – Printed on a sheet of solid color (often white) that becomes the background and obscures what’s inside.

Perforated decals – The sheet has small perforations which provide a translucent background but don’t block the view completely.

Frosted decals – A vinyl sheet is printed with a frosted finish, which can be either opaque or somewhat see-through.

Vinyl letters – Instead of a large singular decal, individual letters, numbers, and graphics are cut and applied on the window.

Custom Window Graphics in Michigan

Michigan Custom Signs works with businesses and institutions across the city to design their ideal window decals. We are a full-service sign shop that can design, print, and apply window signage. Call us to find out what kind of sign you should get for your storefront.

Tags Storefront Graphics, Window Graphics