August 2022

Exactly why should I spend money on channel letter signs?

If you take a moment to think about the most memorable and impressive signs you have noted, there is a good chance it is a channel letter sign. These are the signs that creatively use lights, colors, and modern design to get your attention and create a positive impression for the business it is promoting.

Well-designed and executed channel letter signs provide superb opportunities to build your brand, communicate with customers, and have your business stand above the clutter of other signs and advertisements. In today’s hyper-competitive and cluttered marketing environment, the channel letter sign allows your business to stand out from that clutter.

Channel letter signs are three-dimensional signs that utilize individual letters and symbols to create exactly the effect you desire. There is an almost unlimited variety of colors, fonts, materials, and lights that are available for creating your channel letter sign. Thanks to these options, you can customize a channel letter sign to deliver the exact message you desire.

Whether you want to replicate your logo, a unique design, or a special message, individual custom channel letters are created and assembled to create your channel letter sign. A variety of materials are used, but it is common to create the sides of a letter (often called a “can”) with sheet metal or aluminum. This letter or symbol is then faced with acrylic.

The face of the “can” can be custom colored but left transparent enough for light to pass through. This aspect of versatile lighting is another exciting dimension for creating custom channel letter signs. You can backlight, highlight, or create halo effects for the entire sign, individual letters or symbols, or your logo for an especially dramatic effect.

Modern LED options provide an enhancement to the traditional spots and internal lighting that allows for more dramatic signage. When your custom channel light sign is designed, it will incorporate the materials and lighting that best deliver your message and branding.

The use of lighting provides the opportunity to achieve this visibility 24/7/365 and maximize the return on your signage investment. Also, thanks to the low power consumption of most LED lighting and the long-term reliability it provides, your cost for keeping your sign constantly lit is much lower than ever before.

The channel letter sign is an ideal outdoor signage solution. However, many of our clients find the channel letter sign is an effective and impressive addition to their indoor signage. It can separate departments, highlight special promotions, or simply add a brand-building impression.

Contact the experienced and knowledgeable team at Michigan Custom Signs today to discuss your signage needs. We will carefully evaluate your specific needs, expectations, and budget and propose the most effective signage strategy. We will then work with you to deliver and install your signs to meet your specific requirements.

How to Stand Out with Business Directory Signs

The Power of Directory Signs: Breaking Things Down

Maybe the most important advantage that interior directory signs bring with them has to do with their simplicity. You’re not talking about a flashy marketing tool here, even though they do help you stand out. You’re talking about something that by design is short, sweet, and to the point. Not only do they let visitors know that they are in the right place, but they also help direct people to the specific organizations they’re looking for. It’s a win-win situation for both parties.

So rather than forcing someone to wander the building hoping they find you, a directory sign can be used to locate where they need to go in a matter of seconds. This is especially helpful in larger buildings that could have 20 or more businesses all under one roof.

Unlike standard business signs that can be any size, shape, or design that someone wants, directory signs give everyone the same amount of space on the board. Each block is roughly the same size and they likely all use the same font, too (although exceptions to that rule certainly apply in terms of custom directory signs).

Therefore, a directory sign can help you stand out simply because there is nobody else vying for the attention of the visitor. They’re not getting distracted by flashy graphics or logos and can instead immediately find what they’re looking for and be on their way. The importance of this cannot be overstated.

In the end, business directory signs are a great addition to any building with multiple organizations all operating in the same basic space. Not only do they help businesses better connect with their customers and visitors, but they also create a far better experience on behalf of those individuals – which in and of itself may be the most important benefit of all.

If you’d like to find out more information about custom directory signs, or if you have any additional questions, please don’t delay – contact Michigan Custom Signs today.