Month: December 2022

Channel Letters 101: What You Need to Know to Select Yours

Post author By Amit Soman
Post date December 30, 2022
No Comments on Channel Letters 101: What You Need to Know to Select Yours

Channel Letters Installation in Michigan

Outdoor signs are important for advertising your company. Businesses view simply being noticed by potential clients as a win. One of the most popular and efficient outdoor business signs in the market is channel letters. These placards are frequently placed on storefronts to draw in both new and returning customers.

If you’re not sure what kind of custom channel letters to choose, at Michigan Custom Signs, we will assist you in making the best choice for your business. In this article, we’ve summarized everything you need to know about this outdoor signage.

What Are Channel Letters?

Many businesses have these signs as part of their exterior signage. They are composed of a graphic element with a unique structure and large, mounted letters that have a striking, three-dimensional appearance. They can be made of steel, aluminum, or acrylic, which usually means that they are durable and reasonably priced.

Whether illuminated or not, channel letters are striking thanks to their bold lettering. LED lighting fixtures mounted to the back of the letters allow for their internal or external illumination.

The Basic Types of Channel Letters

The misconception that all channel letter signs are the same is one that many business owners have, but there are actually several choices available. Custom channel letter signs come in a variety of options and designs depending on your brand’s preference.

Front-Lit: The most common kind is this one. The faces of each channel letter are illuminated by LED bulbs or neon lights. This choice offers a great deal of customization because of the materials used.
Halo-Lit: Halo-Lit is the best option for sign projects that call for a distinctive and one-of-a-kind appearance or brand image. Channel letters with halo lighting are illuminated from behind the letter. They don’t have faces, though, and each letter is surrounded by a light halo.
Front/Back-Lit: This kind of signage combines channel letters that are front-lit with halo lighting. The end result appears quite posh. For instance, this choice really stands out if you are considering a sign with a red illuminated face and a white halo effect.
Open Face: Aluminum makes up the sides and back of the pen-lit channel letters. These signs are typically lit by neon rather than LEDs. The sign face is also either devoid of a sign face or transparent to allow the exposed neon light inside to shine through.

Installation Options

When buying, you choose the kind of mount you require for your channel letter signage. There are three main ways to mount channel letters: flush mount, raceway mount, and backer mount.

Flush mount: This is the most common mount. It gets its name from the fact that the letters are mounted directly to the building’s face. With this option, the power source and electrical wiring are housed behind the bulkhead wall. Standoff spacers provide separation from the surface for back-lit letters.

Raceway mount: Raceways are containers that hold the electrical components (wires, power supply, etc.) for the individual letters neatly and safely. Raceways are also often painted to match the color of the sign band or storefront. This method ensures that it fits in with the brand guidelines and the surrounding architecture.

Backer mount: This type of mount is more commonly used for illuminated channel letters. The channel letters are attached through a pre-made opening in the building’s frontage or mounted atop the backer board in this option. The electrical hardware and power supply are either housed in the backer cabinet or are located behind the facade or bulkhead wall.

How Much Do Channel Letter Signs Cost?

For any type of signage, there are several factors to be considered like the size of your channel letters, its type, the kind of material you want to use, whether your sign will be illuminated or not, how will your sign be installed, and maintenance costs. Each of these factors should be considered when you are making a budget plan.

The Best Channel Letter Signs Makers Near You

When looking for the best sign shop in Michigan, there is one name to trust: Michigan Custom Signs. We are dedicated to guiding you through the entire design, manufacturing, installation, and maintenance of a sign that best represents your brand.

In and around Michigan, we provide high-quality, custom channel letter signage at reasonable prices. Call us today at 248-218-2559 or contact us online.

Lobby Signs

Must-Have Reception Signs for Your Office

Post author By Amit Soman
Post date December 22, 2022
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Making a good first impression on potential customers sets the tone for the rest of the relationship. Thus, what better way to make a good first impression than to have good signage to welcome them? Office lobby signs that greet customers as they enter your establishment are an excellent way of establishing your brand’s identity. They help your company introduce and explain what it does best.

Eye-catching office reception signs for your Michigan business are also a big help in introducing and establishing your brand in the community at large. Michigan Custom Signs will help you in presenting your company in the best possible light by utilizing quality signage solutions. In this article, we’ve compiled the “must-have” office reception signs for your business.

Lobby Signs with a Backlight

These illuminated signs always assist companies in making a good first impression. They stand out and are hard to ignore. Metal or dimensional lobby signs frequently have LED lights installed at the back, which creates a pleasing glow around each letter, character, or image.

Digital Signage

With its interactive displays, this appealing office lobby sign can quickly grab the attention of your customers. You can display details like the name and logo of your business, your mission and vision, and your core values. You can also show social media feeds and real-time weather updates.

Although purchasing digital signs can be expensive, you can be sure that doing so will benefit your business’ visitors, clients, and employees.

ADA Signs

Your space will be compliant with the Americans with Disabilities Act (ADA) thanks to these custom lobby signs. This law ensures that signs are created so that people who are hard of hearing, have trouble seeing, or have trouble speaking can easily navigate public areas.

Such signs can be customized to include contrasting text, images, and background colors while still adhering to your brand’s aesthetic.

Wayfinding Signs

These signs, which are also referred to as directional signs, are used to help visitors, clients, and staff members find their way around your establishment. Additionally, these signs are very customizable. They can be created to highlight your brand and represent your company.

For All of Michigan’s Custom Lobby Sign Needs

As a full-service sign company, we offer a variety of signage and wraps for all businesses in Michigan. Every step of the designing, manufacturing, installation, and repair process is committed to quality at Michigan Custom Signs.

Please get in touch with us so that we can help you with all of your signage needs, including lobby signs. For a free quote, contact us right away.

Floor Decals

Ideas for Eye-Catching Floor Graphics

Post author By Amit Soman
Post date December 5, 2022
No Comments on Ideas for Eye-Catching Floor Graphics

For the majority of businesses, making a good first impression is important. It establishes the tone for future interactions with clients and customers. Making use of every available space in your store and office will help you draw customers and make sure that people will remember your brand.

The floor is an often-overlooked location for signs in an office setting. One of the most economical ways to draw customers in is with floor graphics. Anyone can easily notice the graphics given that we have a natural tendency to look down when we walk. Nearly all types of floor surfaces, including sealed wood, ceramic tiles, marble, vinyl, and concrete, can be covered with these custom floor signs.

In this article, we list and discuss ideas on how to have noticeable floor graphics that will not only attract potential customers but also turn them into paying regulars. At Michigan Custom Signs, we ensure that we provide nothing but the best signage for your business. Before we continue with our list, however, there is one thing you need to do first. To ensure that your design is seen, choose a location for your interior floor graphics that has high traffic.

Stand Out Creatively

Innovative floor graphics will set your company apart from the competition. To maximize the impact of each “impression,” use customized shapes, bold colors, and short, clever copy.

Here are some cool design ideas to consider:

Floor graphics on stairs
Directional floor graphics
Functional floor graphics
Decorative floor graphics
A combination of floor and wall graphics

Keep it Short

Depending on the purpose of the floor decal, keep your message direct and simple. Before deciding on the copy, consider the size, location, and purpose of the graphic. Questions or general imperatives that require immediate action work best.

Use Contrasting Colors

Contrasting colors in design help to highlight the part of the message that needs the most attention. Consider how to contrast colors in the design with those found in the environment where the floor design will be placed. Think about the floor type and color ahead of time.

Make Quality Your Best Friend

Select a floor graphic made of high-quality materials. The best option will be one that has a slip-resistant layer. High quality can be measured by durability, so choose a solution that will last for the duration of your campaign.

Create 2D or 3D Floor Graphics

Because customers like to be surprised and appreciate a unique product presentation, two-dimensional and three-dimensional floor graphics will gather more attention. These designs are typically more appealing than flat, traditional floor graphics, but make sure that the design truly fits your marketing goal.

Your Trusted Sign-Maker in Michigan

At Michigan Custom Signs, we design custom floor graphics to meet your branding, building design, ambiance, customer preferences, and communication needs. When you work with us, you can be confident that your signage investments will have measurable results. Contact us today for a free quotation.