If you’ve ever operated a business out of an office building with multiple organizations sharing the same facilities, you know how difficult it can sometimes be to stand out in a crowd.
Maybe you’re on the eighth of eight floors, as far away from the lobby as you can be. Sure, your suite number is listed on your website, but you still regularly run into situations where visitors can’t find your location.
The solution? Directory signs. If you’ve ever been in one of these buildings, you’ll recognize these helpful wayfinding tools, and they bring with them a host of unique benefits to businesses everywhere.
The Power of Directory Signs: Breaking Things Down
Maybe the most important advantage that interior directory signs bring with them has to do with their simplicity. You’re not talking about a flashy marketing tool here, even though they do help you stand out. You’re talking about something that by design is short, sweet, and to the point. Not only do they let visitors know that they are in the right place, but they also help direct people to the specific organizations they’re looking for. It’s a win-win situation for both parties.
So rather than forcing someone to wander the building hoping they find you, a directory sign can be used to locate where they need to go in a matter of seconds. This is especially helpful in larger buildings that could have 20 or more businesses all under one roof.
Unlike standard business signs that can be any size, shape, or design that someone wants, directory signs give everyone the same amount of space on the board. Each block is roughly the same size and they likely all use the same font, too (although exceptions to that rule certainly apply in terms of custom directory signs).
Therefore, a directory sign can help you stand out simply because there is nobody else vying for the attention of the visitor. They’re not getting distracted by flashy graphics or logos and can instead immediately find what they’re looking for and be on their way. The importance of this cannot be overstated.
In the end, business directory signs are a great addition to any building with multiple organizations all operating in the same basic space. Not only do they help businesses better connect with their customers and visitors, but they also create a far better experience on behalf of those individuals – which in and of itself may be the most important benefit of all.
If you’d like to find out more information about custom directory signs, or if you have any additional questions, please don’t delay – contact Michigan Custom Signs today.