Channel Letters 101: What You Need to Know to Select Yours

Channel Letters Installation in Michigan

Outdoor signs are important for advertising your company. Businesses view simply being noticed by potential clients as a win. One of the most popular and efficient outdoor business signs in the market is channel letters. These placards are frequently placed on storefronts to draw in both new and returning customers.

If you’re not sure what kind of custom channel letters to choose, at Michigan Custom Signs, we will assist you in making the best choice for your business. In this article, we’ve summarized everything you need to know about this outdoor signage.

What Are Channel Letters?

Many businesses have these signs as part of their exterior signage. They are composed of a graphic element with a unique structure and large, mounted letters that have a striking, three-dimensional appearance. They can be made of steel, aluminum, or acrylic, which usually means that they are durable and reasonably priced.

Whether illuminated or not, channel letters are striking thanks to their bold lettering. LED lighting fixtures mounted to the back of the letters allow for their internal or external illumination.

The Basic Types of Channel Letters

The misconception that all channel letter signs are the same is one that many business owners have, but there are actually several choices available. Custom channel letter signs come in a variety of options and designs depending on your brand’s preference.

  1. Front-Lit: The most common kind is this one. The faces of each channel letter are illuminated by LED bulbs or neon lights. This choice offers a great deal of customization because of the materials used.
  2. Halo-Lit: Halo-Lit is the best option for sign projects that call for a distinctive and one-of-a-kind appearance or brand image. Channel letters with halo lighting are illuminated from behind the letter. They don’t have faces, though, and each letter is surrounded by a light halo.
  3. Front/Back-Lit: This kind of signage combines channel letters that are front-lit with halo lighting. The end result appears quite posh. For instance, this choice really stands out if you are considering a sign with a red illuminated face and a white halo effect.
  4. Open Face: Aluminum makes up the sides and back of the pen-lit channel letters. These signs are typically lit by neon rather than LEDs. The sign face is also either devoid of a sign face or transparent to allow the exposed neon light inside to shine through.

Installation Options

When buying, you choose the kind of mount you require for your channel letter signage. There are three main ways to mount channel letters: flush mount, raceway mount, and backer mount.

Flush mount: This is the most common mount. It gets its name from the fact that the letters are mounted directly to the building’s face. With this option, the power source and electrical wiring are housed behind the bulkhead wall. Standoff spacers provide separation from the surface for back-lit letters.

Raceway mount: Raceways are containers that hold the electrical components (wires, power supply, etc.) for the individual letters neatly and safely. Raceways are also often painted to match the color of the sign band or storefront. This method ensures that it fits in with the brand guidelines and the surrounding architecture.

Backer mount: This type of mount is more commonly used for illuminated channel letters. The channel letters are attached through a pre-made opening in the building’s frontage or mounted atop the backer board in this option. The electrical hardware and power supply are either housed in the backer cabinet or are located behind the facade or bulkhead wall.

How Much Do Channel Letter Signs Cost?

For any type of signage, there are several factors to be considered like the size of your channel letters, its type, the kind of material you want to use, whether your sign will be illuminated or not, how will your sign be installed, and maintenance costs. Each of these factors should be considered when you are making a budget plan.

The Best Channel Letter Signs Makers Near You

When looking for the best sign shop in Michigan, there is one name to trust: Michigan Custom Signs. We are dedicated to guiding you through the entire design, manufacturing, installation, and maintenance of a sign that best represents your brand.

In and around Michigan, we provide high-quality, custom channel letter signage at reasonable prices. Call us today at 248-218-2559 or contact us online.