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Exterior/Outdoor Signs

As you’re probably aware, sticking out from the rest of the crowd is difficult in today’s marketplace. Fortunately, one of the best identifiers for any business in Rochester Hills is outdoor signs. Outdoor business signs are not only highly functional, but they can also serve as a community landmark and help deliver a strong first impression to those who walk by. At Michigan Custom Signs, we know how to create signage that fosters engagement and encourages people to take action. Well-designed custom building signs are excellent tools to expand your brand awareness and increase your visibility.

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What Are Custom Outdoor Signs?

Custom outdoor business signs are any form of promotional or informational signage used on the exterior of a building or in the immediate surrounding area. This overarching category encompasses multiple signage types, from monument signs to large pylon signs to wall murals. With such a wide array of styles and strategies, these signs are sure to provide a comprehensive solution to all of your business’s needs.

The best outdoor signs are made by companies like Michigan Custom Signs, who understand that durability and functionality are just as important to the promotional process as the design of the sign or the content itself. Every day, there are hundreds, maybe even thousands, of people who travel through the immediate area surrounding your business. Without adequate outdoor signage in place, you have no hope of capturing the attention, and business, of these people.

Does Exterior Signage Actually Impact Your Michigan Business?

How do you think your customers will feel if they see poorly maintained, outdated, or barely visible signage representing your brand? Or worse, no signage at all? Without the right building signs to represent your business, you’ll be missing out on countless opportunities to engage with customers every single day.

Outdoor display signage allows you to provide relevant information about your brand and business in highly customizable formats and designed for maximum consumer impact. From outdoor lighted business signs to outdoor wooden signs, we’re the outdoor sign company near Michigan that can help you find the perfect signage to help your business thrive. It’s time to invest in outdoor signs that not only attract more customers but help your Michigan business stand out in today’s competitive market.

When it comes time to apply exterior signs in your marketing strategy, there are multiple avenues you can go down. Since each business has different attributes they need to promote, it is crucial to ensure that you are maximizing the efficiency of all of your sign options. Smart ways to use outdoor business signs include:

  • Highlighting your company name, day and night, rain or shine, with a high-quality LED-illuminated sign.
  • Creating a striking piece of promotional art with a wall mural that shows the full potential of your brand. Exterior wall murals are increasingly popular and attract a lot of positive attention to your location through social media hotspots.
  • Using distinctive wooden signs to draw attention to your retail location with a rustic, natural appearance
  • Installing eye-catching monument signs so your business can stand out in a high traffic area with the prominence and authority of a Fortune 500 company
  • Posting dimensional letter signage to clearly indicate your name and address, allowing people to see your material from a greater distance
  • Adding window graphics to help share more of your business story and build your brand while also displaying a beautiful, attention-grabbing aesthetic

Outdoor signs for advertising are simply an essential aspect to staying competitive in today’s crowded marketplace. Without this type of effective signage, it will be difficult for you to set your business apart from the rest of the crowd, leaving you struggling to consistently bring in new customers. To avoid a fall-off in leads, you need to capitalize on each and every potential advertising opportunity.

Why Choose Michigan Custom Signs for Your Building Signs?

Our skilled team can design, fabricate and install exterior building signs that fit your location, setting, style, and budget. Based on our knowledge and experience, you can trust us to develop solutions that maximize signage location, size, shape, and mounting method, resulting in customized signage unique to your needs. We also have extensive experience with our harsh Michigan weather, and our signs are resilient, durable, and will last for a long time with the proper maintenance.

At Michigan Custom Signs, we use the right building signage to send a powerful message to your customers—letting them know that they can count on you to provide them with any product or service they may need. A great outdoor signage strategy will help you build the strong brand reputation you’ve always dreamed about. Simply put, our custom Michigan outdoor signs are exactly what you need to attract the attention you want.

Interested in learning more about exterior signs? Or do you have a specific signage need? Reach out to the team at Michigan Custom Signs today. We’re committed to delivering high-quality commercial signage while always providing a professional level of service that cannot be matched. From high-quality outdoor signage displays to the best outdoor signs overall, Michigan Custom Signs is ready to take your business to the next marketing level! 

Frequently Asked Questions

Aluminum is a lightweight, budget-friendly, and durable material that is typically used for exterior building signs. Other heavy-duty materials that can withstand the outside elements include vinyl, polyester, Dibond, and Dura-Wood.

Your total expenditure for illuminated exterior building signs varies on the complexity of design, light type, dimensions, mounting type, among others. Call us today to get a free quote.

Yes, most municipalities require permits for any type of outdoor signage for commercial facilities.

There are many factors to consider when purchasing outdoor signs, from their signage style and design to their illumination type and dimensions. To get a better perspective on which signs will be best for your marketing goals, business needs, and budget, give us a call today.

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