Monument signage is a type of outdoor sign installed directly on the ground. It can be used by a single company or by a multi-tenant establishment such as shopping centers. Because it’s strategically placed lower to the ground and at eye-level, people walking or driving by can see it easily. Monument signs are intended to be extensions of your brand, which is why they must complement your branding strategy. For this to be successful, you must choose the right kind of signage material that suits your needs, budget, and goals.
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If you’re envisioning a sign that looks rustic or vintage, then wood monument signs are the way to go. When coated with an attractive varnish, it will have even greater longevity. To keep its integrity even longer, it does require some consistent maintenance.
If you’re looking for a sign that requires less maintenance, it’s better if you opt for brick monument signs. They’ll provide a similarly elegant look, with less need to spend on repairs to protect your investment. This is the perfect option for entrepreneurs who want to invest in a signage that will bring long-term benefits.
Foam monument signs are also cost-effective since it’s easier to copy intricate design details for a fraction of a cost. The installation process takes half the time, and the material itself is more affordable than its counterparts. What’s even more impressive is its durability since it can withstand up to 180 mph winds and have a 5-year guaranteed lifespan.
Illuminated monument signs are great for round-the-clock advertising. They are perfect for establishments that are open until the evening, want to boost brand visibility during bad weather conditions, or even those that just want to maximize their advertising efforts. With this, you are sure to have an edge over competitors.
Monument signage is known for being built to withstand harsh weather conditions, making it a great cost-efficient investment since it doesn’t have to be replaced often. Plus, it’s less expensive than social media advertisements, billboards, and other modes of advertising since you’re not charged for airtime, rent, and impressions. Given the placement and size of these monument signs in Michigan, it will be easy for you to generate hundreds of impressions each day.
These exterior signs are not just ideal for showcasing your business name, slogan, and logo, but also other relevant information about your business, including contact number, store or office hours, and tenants, among other things. Custom monument signage can also function as a landmark for those who are either trying to find your establishment or something else nearby. Considering the size of this kind of signage, it will be easier to spark the curiosity of passers-by, bring more foot traffic to your establishment, and ultimately increase your overall sales.
Here at Michigan Custom Signs, we understand the importance of having custom-made signs specifically designed and fabricated to suit your budget, expectations, business needs, and marketing goals. More importantly, customized monument signs are made to be cohesive with your branding requirements. Thus, making them easily distinguishable to other business signs owned by your competitors. Cohesive signs also solidify your brand and improve your customers’ perceived trust. It’s because when they see your monument signs from afar, they feel confident that they’re heading in the right direction and that the establishment is indeed associated with your brand and not some knock-off company. These are the reasons why we take the extra steps to thoroughly study your brand, competitors, physical location, and target audience so that we can produce effective and unique signage solutions. We never hesitate to do all the tedious work because we want you to benefit as much as you can from your monument signs.
Michigan Custom Signs takes pride in providing the highest quality service and commercial signage in the area. If you choose to work with us, you can be certain that you won’t be wasting time or money. What makes us different from others is our eagerness to uncover and understand the needs of our clients. From traditional to modern monument signs, we can do it all!
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