Floor Graphics For Rochester Hills, Michigan Businesses

Compelling advertising is essential for the success of your business. Today, traditional signage faces a lot of competition and sometimes gets lost among more modern, eye-catching signage options. Floor graphics advertising offers a cost-effective and visible solution. By using customized floor graphics, decals, and floor stickers, this type of advertising can be attention-grabbing and memorable.

Michigan Custom Signs can create customized floor graphics to help your business connect directly with your customers. Meaningful messages that share brand values lead to increased sales and boost your brand’s awareness. Brand familiarity builds customer loyalty and trust and spreads awareness of your company’s values.

Request a Quote

What Is Floor Graphics?

The term ‘floor graphics’ refers to both an advertising method and the graphics this method uses. Graphics designed for customers to walk on—floor graphics—are typically made from dust and waterproof vinyl. Durable enough for foot traffic, they are thin and certified slip-resistant.

Custom floor graphics made by Michigan Custom Signs can last up to 3-5 years with proper care. But, you can also remove them easily after a short period.

Where Can Floor Graphics Be Installed?

Custom floor graphics and stickers work well on non-porous surfaces such as sealed concrete, laminate, and hardwood. They’re not as durable when applied to surfaces such as carpet, unsealed concrete, or dirty or stained areas.

Best Uses for Custom Vinyl Floor Graphics & Decals

Custom vinyl floor graphics and decals can be cut into many shapes and sizes, allowing for innovative designs. The semi-permanent advantage of floor graphics makes them ideal for many uses. Use custom floor graphics and decals in the following ways to help your business connect with customers:

  • Promote upcoming events and sales – Install floor graphics in your shopping centers and retail stores to inform your customers of upcoming sales, in-store events, and launches of new products.
  • Invoke positive emotionsIf your business uses humor as part of your brand, we can create personalized floor graphics that put a smile on your customers’ faces. Invoking this kind of emotion is a very effective marketing tactic.
  • Create an optical illusionFloor graphics printing methods have come a long way in a short time. If you’re looking to create ‘wow’ moments with customers and build intrigue, consider an optical illusion design. This design will stay in your customer’s minds long after they’ve left your space and have them talking about it with their friends and family.
  • Wayfinding signageDirectional signage doesn’t have to be boring and functional. Use floor messaging and imagery in place of traditional directories to put some fun in your wayfinding signage and get people where they want to go.

There are several additional places you can use customized floor graphics, decals, and stickers effectively. Some of these include:

  • Warehouses and manufacturing areas to promote safety
  • Indoor parking spaces to control traffic flow
  • Restricted areas to provide warnings

Customize Your Floor Graphics

As with all quality signage, floor graphics advertising uses highly customizable floor signage. Michigan Custom Signs can create custom floor decals and graphics featuring any image, message, and design of your choosing.

We can help you choose the right design for your personalized floor graphics message and location. Contrasting colors and bold lettering will create an eye-catching and focused message. A more muted and understated floor graphic will provide a more professional feel.

Is Floor Graphics Advertising Effective?

Powerful signage can exist anywhere visible to consumers, but few types of signage are more effective or regularly viewed than floor graphics. Floor graphics are designed to be underfoot and work well in high foot traffic areas in consumer-friendly spaces.

For all your printed floor graphics needs, call Michigan Custom Signs today to book a free consultation.

Subscribe To Get Branding, Communication and Signage Insights