An effective lobby sign can make or break the success of a business. You can think of them as your brand ambassadors. Office lobby signs set the mood for a visit and make your office place look professional. In addition to promoting the brand, custom lobby signs increase visitors’ perception of how valuable the business is.
Make your business look more professional with these tips.
Warm Welcome to Customers
The customer’s first impression of your workplace is your office lobby signs. They make them feel comfortable right away. An effective sign:
- Provides a sense of security to customers.
- Establishes you as a credible and professional company.
- By having a welcoming space, you show your customers you value their visit.
Consistent Marketing
To improve brand recall, consistency is vital. You need consistent signs if your business has more than one location. Customers will know that they have arrived at the right place and that you are a trustworthy company when they see the same sign on every site.
Inform Your Clients of Important Business Information
Signs in the lobby are the first things customers see when entering your business, so they are ideal for showcasing important business information. Here is some of the information you can display:
- Addresses and telephone numbers
- Web site address
- Contact information on social media
- Achievements
- History of the company
- Your core values
Your customers will be able to utilize this information. If they have to wait in the lobby, this is a great way to keep them engaged.
Showcase Your Brand
The primary purpose of custom lobby signs is to display your brand. Having a professionally designed reception sign sets the right tone for your visitors when they enter your business.
Display Your Accomplishments
Your customers should know that you’ve worked hard and earned accolades. Make sure your achievements are prominently displayed. It gives your business credibility.
You Can Help Visitors Find Their Way Around
Many facilities also use a lobby sign as a wayfinding tool. If guests walk into your lobby, they know they have arrived at the right location when they recognize your logo. Getting customers to their destinations without leaving them stranded is part of customer service.
In order to design and create the right lobby signs in Michigan, contact us and get the best team in town.
