As the name implies, directional wayfinding signs help people find their way to your business establishment and navigate your spaces with ease. A well-planned and professionally designed signage system allows customers and visitors to enjoy their experience within your business environment. Inadequate signs or the lack thereof, on the other hand, may cause confusion and result in unpleasant feelings of uncertainty, leaving people lost or inconvenienced. Don’t allow customers to associate your brand with unpleasant feelings. Invest in a signage program that supports your success.
Have you ever found yourself in a grocery store, spending several minutes looking for a specific category of food? Or perhaps you have spent several minutes in an office building, trying to navigate your way to a specific office? These experiences can leave you frustrated. Often insufficient directional signage is the root cause for that frustration. To avoid leaving your customers and clients with a bad taste in their mouths, make sure you use sufficient directional signs, so your business is easy to find and navigate through.
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As the name implies, directional wayfinding signs help people find their way to a business by providing directional information or through a business by guiding them through various sections. Strategically placed, these signs can help to direct your existing and potential customers to where they need to be.
A well-planned and professionally designed wayfinding directional signage system allows customers and visitors to enjoy their experience within your business environment by making it easier to navigate themselves towards what they are looking for. The easier your clients or customers can navigate themselves, the more likely it is that their experience with your business will be pleasant. In addition, putting your customers or clients at ease increases the likelihood of winning them as regular visitors. On the other hand, poor signs or the lack thereof may cause confusion and result in unpleasant feelings of uncertainty, leaving people lost or inconvenienced and less likely to visit again.
Whether you are looking to develop a wayfinding signage program for a commercial or residential complex or a set of temporary event directional signs for an upcoming product launch, our visual communication specialists at Michigan Custom Signs can help you go beyond 2D plain arrows and sign boards. 3D letters and branded reflective arrow signs are better at giving directions and introducing your brand to your target market.
We carry a wide variety of materials and design templates for all our signs but some of the more popular signage materials are the following:
Some of the options for directional signage are:
If you don’t find the type of sign or material you need in the list above, we can always customize and find the perfect solution that fit your requirements.
The personalized real estate directional signs we manufacture are popular among realtors in the real estate industry as well as interior designers and architects due to their elegance and durability. Custom directional signs that carry your logo and company colors don’t only point people to your location and guide them through your built environment but they also establish your identity in the community, thereby strengthening your brand.
Wayfinding signage is more versatile than you might think. Directional signs can be placed outdoors and indoors while fulfilling different tasks. For example, wayfinding signs placed outside near your business can draw attention to your business. It can help potential customers find their way to your business establishment. Wayfinding identification signs are an effective strategy, specifically for businesses whose location may be confusing, hidden, or in any other way hard to see. Signs can thus garner attention from potential customers that would otherwise pass by without noticing your business.
But wayfinding signage is not just for outdoor use. Custom wayfinding signs can also be placed indoors in your business space. Wayfinding signage can direct your customers and clients to where they need to be: whether it helps them navigate through an office building or identify product aisles, effective wayfinding signs can help your customers and make their lives easier, which in turn reflects positively on your business.
Michigan Custom Signs excels in planning a comprehensive directional signage system that works for your unique business needs. From branded directional arrows that increase foot traffic to your establishment to well-planned interior directional signs, we make sure everything is tailor-made for your company’s marketing needs. We make a point of following four key factors of directional signage:
Call us today to speak with a signage expert and get a complimentary quote.
Don’t allow customers to associate your brand with unpleasant feelings. Instead, increase the likelihood of a positive customer experience and invest in a signage program that supports your success. The experts at Michigan Custom Signs will provide you with your custom wayfinding signs. Thanks to our combined experience in sales, marketing, and project management, we are able to guide you through the entire sign-making process and provide you with expert support on all aspects, from design to manufacturing and installation.
Contact Michigan Custom Signs today for a free quote.
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Generally, traditional Wayfinding Signs should be used in areas where customers are not familiar with the surroundings. They are not intended to provide directions or point out secondary locations but should indicate primary building entrance points, major interior landmarks/rooms, and any other features that are critical to aid visitors who require specific services.
Wayfinding Signs should generally be made out of the same material as the rest of your exterior building signage. If you have metal siding, use metal Wayfinding Sign panels. For brick buildings, wood Wayfinding Signs are good for use. Generally, the most durable materials available are recommended for this type of Signage.
What matters is that the wayfinding sign is visible. The most important aspect of a wayfinding sign is that it isn’t blocked by something. There are no exact measurements for this type of sign, and it really depends on your building’s design and layout. Generally, the more complicated your wayfinding system is, the larger your wayfinding signs should be.
The easiest way to install a wayfinding sign is by mounting it directly onto the wall. Make sure that your backsplash & support system will withstand any stress from weather conditions, as well as being able to hold up the weight of the wayfinding sign. We recommend using anchors to keep them in place. One of our professionals handles the installation process.
