How Channel Letter Signs Enhance Your Business’s Value

Starbucks Dimensional Letters By Michigan Custom Signs

An attractive and unique business sign is one of the most effective tools for creating a positive first impression on new customers. For this reason, choosing the right signage for your business, no matter your size is crucial. As a business owner, you can spend a lot of time and effort weighing your options and deciding which style to choose. You want an eye-catching sign that reflects your brand, is easy to spot by drivers and pedestrians and helps you stand out from the crowd. But you don’t want to spend money on signage that will go out of style or need replacing after you make the investment.

That’s where channel letter signs come in. Channel letter signage is one of the most common signage choices for outdoor business signs for many good reasons. These signs have a significant rate of return and are a smart marketing tool that will help your customers recognize and remember your business.

Boost Brand Awareness

Channel letter signs are highly customizable, allowing you to make design choices that match the style and message of your brand. These choices include letter color, font, and construction material. Additionally, custom channel letter signs can have each letter individually lit in several variations or completely un-illuminated.

Versatile Applications

Custom channel letter signs can use letters with dimensions or graphics mounted to an indoor or outdoor wall. These signs have many uses and designs, including:

  • LED channel letter signage can use front-lit letters illuminated from the inside, halo-lit channel letters mounted away from the surface, allowing light to shine out and create a halo effect, or a combination of both.
  • Non-illuminated letters are typically aluminum or acrylic standard letters mounted without LED lights. These can be three-dimensional or flat.
  • Storefront channel letters can be large or small to fit your frontage and are commonly and effectively used to boost brand awareness.
  • Indoor channel letter signs can use illuminated or non-illuminated letters in many styles.

Energy-Efficient and Professional

Whether you choose your channel letter signs to be non-illuminated or illuminated will make very little difference to your energy bills. Typically lit using LED lights that use very little energy, illuminated channel letter signs will save your business money on utility bills.

This style of sign creates a professional business image no matter what your industry. Whether you opt for storefront channel letters or LED channel letter signage, custom channel letter signs will help your business stand out from the crowd.

For all of your channel letter signs projects, contact Michigan Custom Signs to learn more about channel letter signs and how they can boost your business’s profile and sales. A member of our team will be more than happy to provide you with a free estimate for your project.