How to Measure the Impact of Your Custom Signs on Your Business

Custom Signage Solutions

No matter your business, custom signage can have an immense impact on the growth and success of your company. It acts as a powerful marketing tool that helps you draw attention to customers while conveying your message in an effective and attractive way. But how do you measure the ultimate effect on your ROI? In this post, we’ll look at some of the metrics you should be tracking to determine if investing in custom signage is helping or hurting your overall goals. From analyzing customer responses to measuring walk-in traffic, here’s what you need to know about assessing the effectiveness of custom signage solutions for your business.

Custom signs play a crucial role in brand awareness, customer engagement, and lead generation. They offer a unique opportunity to showcase your brand’s personality and attract potential clients to your business. However, measuring the impact of your custom signs can be challenging, especially when you lack proper metrics and tools. That’s why in this blog post, we’ll be sharing tips on how to measure the impact of your custom signs on your business.

Analyze Foot Traffic and Sales

An effective way to measure the impact of your custom signs is to analyze foot traffic and sales. Analyzing your store’s foot traffic before and after installing custom signs can help you determine if your signs are attracting more customers. Additionally, cross-checking sales data to your foot traffic analytics can help you determine if your signs are converting visitors to customers.

Ask Customers How They Found You

Another way to measure the impact of your custom signs is by asking your customers how they found you. You can do this by including a short survey question in your checkout process or engaging customers in conversations (when possible). This firsthand feedback will help you determine the effectiveness of your custom signs in attracting new customers.

Social Media Engagement

Social media engagement is another metric that can help you measure the impact of your custom signs. Posting images of your custom signs on social media platforms like Facebook and Instagram can help you track engagement and conversions. You can also add custom URLs and codes on your signs to track clicks and online engagement.

Google Analytics

Google Analytics is an excellent tool for tracking website traffic analytics, including those generated by your custom signs. Adding a custom campaign tag on your sign’s URL can help you track visits, signups, and conversions generated by your signs. Google Analytics also offers other insights, including user retention, bounce rates, and unique page views, to help you measure the effectiveness of your custom signs.

Conduct A/B Testing

A/B testing is a process of comparing two versions of a sign to determine the most effective design. This method involves creating two signs with different designs and testing them to see which one performs better. A/B testing can help you determine which custom sign design is more effective in attracting potential clients to your business.


Custom signage can be a powerful tool to help business owners draw in customers, maintain their brand identity, and boost overall customer experience. Investing in the perfect custom signage solution has been proven to improve customer engagement and business performance. When searching for a reliable supplier of custom signs, consider Michigan Custom Signs. With over 15 years of experience in the industry, they have all the skills necessary to help design meaningful signage that will make a lasting impact on your business. Put the power of quality custom signage to work for you today—contact Michigan Custom Signs for more information now.