A successful business needs appealing signage. You want better success for your business. So how do you make outdoor signs that boost your business? Make sure it has these seven characteristics:
1. Effective Outdoor Signs Are Easy to Read
It’s not enough to simply put a sign outside and expect it to work. Clients need to know what that sign is about; otherwise, your messaging will be entirely lost. When you are outside on a busy street, think about all of the traffic and distractions that can detract attention from your sign.
The most effective exterior signs are easy to read quickly and clearly. The message on your outdoor sign should be big enough for fast-paced traffic not only to see the sign but also to remember what it says.
2. Exterior Signs Need High Visibility
Business signs are supposed to get people’s attention. Customers should be able to see it to understand the message you are trying to convey. If no one sees your sign, then it will never help generate new interest in your business.
Be sure your signs aren’t blocked by bright lights, electrical wiring, or other obstructions. It is also important to consider your sign placement in relation to other signs and the general layout of the area where it is installed. Place your sign with careful consideration to ensure that it is highly visible to everyone.
3. Prominent Signs Garner More Attention
Even if your sign is clearly visible, it needs to be prominent compared to the surrounding environment and any other signs in the area. This can be achieved by using detailed illustrations, clever formatting, bright colors, and other design elements. A good balance of contrasts, large lettering, and impactful font weights can make outdoor signs stand out.
4. Custom Outdoor Signs Need To Be Appealing
The best outdoor signage is visually appealing and employs a range of stylistic elements to attract attention and express your message clearly and effectively. With the right font and color, design choices, compelling graphics, and style, an exterior sign is easier to read and attracts more viewers.
5. Signage Should Be Original
You won’t catch people’s attention if you keep the same layout as your competitors. A good sign should be original and be easily recognizable as part of your brand. A new look could include a new layout, new stock images, or a new color scheme. Re-editing your signs all over again might seem tedious, but it’s a cost-effective way to keep new customers coming in.
6. Outshine the Competition
Knowing your company’s market performance is essential. Conduct some research, see what your competitors are doing, understand their standards, and design your signage to be bigger and bolder than anything they have produced. Take a walk through the streets and see if the competition uses anything in their custom outdoor signs that can provide you with insight into your own signs.
7. Perfect Sign Placement
Signs should always point us in the right direction. When placing signs, it’s important to consider where you want to direct your audience. The sign should be brief and concise since people are usually in a hurry and don’t have much time to pay attention, but most importantly, they need to be perfectly placed in order to get the attention of people passing by.
Contact us and schedule a consultation call for all your outdoor signs. We’d love to help your business excel in Michigan.
