“This LED message board fits our needs perfectly and Michigan Custom Signs did a great job in creating it. They took care of everything from permits to electricians and even arranged training for me and my staff.” ”
Read More Client TestimonialsOverview of Michigan Custom Signs
Michigan Custom Signs is a company dedicated to meeting todays sign industry needs. With the latest technology and top of the line equipment we offer wide format digital printing on any and all of the newest materials developed for specific applications.
These include outdoor signs, indoor signs, automobile graphics, lighted signs, monument signs, and magnetic signs, decals, tradeshow displays, and banners, for both commercial and private applications.
OUR STRATEGIC PLAN
MISSION STATEMENT
Community provider of signs and graphics. We design, manufacture, install and service our products to create Customers for Life.
KEY STRATEGIES
- Developing customer relationships by recommending solutions that enhance our customers’ image through innovation, quality and service. Quality is perfection.
- Marketing our business through full participation in community events and charities.
- Optimization of our website to specifically target businesses within 25 miles. Respond to website inquiries within 4 business hours.
- Independently owned business, capable of passing savings on to our customers by keeping overhead costs low and not having to pay franchise fees.
- Obtain and maintain high value, state of the art equipment to produce unsurpassed quality in this industry.
- Consistent communication with customer base through email blasts that are fun, yet informativ
OUR GOALS
- 30% year over year growth.
- Develop 50 new Customers for Life each year.
- Develop 2 niche markets with sustaining volumes.
- Obtain full installation capabilities in 2011.
