What is by far the most cost-effective form of outdoor advertising today? Not TV ads, not radio spots, not even billboards! With a CPM of just $0.48 (cost per thousand impressions), truck wraps are one of the cheapest forms of advertising around!
Truck wraps in Michigan have become extremely popular since the COVID-19 outbreak. Businesses large and small are trying a variety of ways to reach out to customers who are no longer visiting stores like they used to. And vinyl wraps are offering a fantastically effective way of doing that.
Why are truck wraps so effective?
It is estimated that about 90 percent of a business’s clientele is located within five miles of it. That means targeted, local advertising is of utmost importance. Custom truck wraps are extremely effective at such targeted outreach. Find out how vinyl wraps can be beneficial.
Target your audience – Commercial vehicles making delivery runs or service calls will project branding widely in the community you want to reach. For small businesses, this kind of ‘direct’ interaction with a potential audience can be invaluable for promoting a unique sales proposition.
Personalized messaging – Wraps avoid the big weakness of billboard banners and similar advertising platforms: broad, general messaging. Use wraps for truly local, meaningful promotions that connect with prospects. Inexpensive and easy to install, calls-to-action can be changed within a few hours too!
The market in Michigan – Want to advertise in the hottest spots in your city but don’t want to pay the exorbitant advertising fees? With truck wraps in Michigan, you can advertise for the low price of zero (cost of wrap excluding) anywhere you want.
Build brand awareness – Customers’ buying decisions are based on trust. It’s why even the largest, most well-known American companies continue to invest so heavily in branding exercises. Wrapped vehicles making regular runs have the same positive impact on branding.
How cost-effective are custom truck wraps?
Are you wondering how effective a wrap will be for your business? According to a survey by the American Trucking Association, 98 percent of respondents said seeing commercial wraps improved their perception of their business. Consider that wrapped fleets in large cities can generate up to 16 million impressions annually, and suddenly wraps look a lot more lucrative.
A study by 3M found that 96 percent of people thought wraps were more impactful than billboards. The Outdoor Advertising Association of America adds that wraps influenced the purchase decisions of more than 1 in 4 people.
What adds to the incredible value proposition of vinyl wraps is the fact that they are so inexpensive. They can be installed quite easily: depending on the size and complexity of the wrap, they can even be installed in a matter of hours.