Category: Custom Signs

How a Tailor-Made Sign Grabs and Retains Focus in Rochester Hills

Post author By Amit Soman
Post date March 1, 2021

Custom-made signs are essential assets that bring many benefits to your business and add more value to your customers. These are specifically designed to complement your branding requirements, solve visual communication problems, and achieve your marketing goals. Unlike generic signs that provide little to no advantage to your business, commercial custom signs make a more positive and lasting impact on your customers.

Call 248-218-2559 to learn more about how Michigan Custom Signs can help your business.

Effectiveness of Custom Signs: The Secret to Staying Top of Mind

Made to look more appealing and relatable: For proper communication to take place, the recipient of the information must be willing to pay attention and must have an interest in said message. This is why it’s crucial that you have design elements that speak to your target audience. By having your signs customized, you will be spending your marketing budget on investments that greatly influence your customers’ purchase behaviors and eventually bring in profit.
Match your establishment’s exteriors and interiors: A more cohesive storefront will intrigue leads and make your business stand out from a sea of competitors. Custom signs in Rochester Hills are meant to skyrocket your performance and solidify your brand personality to bring in more customers inside the establishment. When placed inside, you’re creating a more harmonious ambiance that amplifies your customers’ experience.
Highlight your best products and services: From new releases to special offers, customized signs are perfect for advertising what your business can provide to the public. These even highlight your competitive edge as well. In doing so, customers will feel more motivated to make a purchase since they know all about the essential details that make your products and services superior to others.
Put your brand’s best foot forward: Whether it is your corporate social responsibility activities or eco-friendly production process, your custom signs in Michigan can beautifully showcase them to your target market. This way, they can get a better glimpse of your brand’s unique personality and the things that matter most to you.

Our Custom Sign Process in Michigan

Beyond just the regular signage services, Michigan Custom Signs takes a few extra steps to ensure that you get your money’s worth with signs that are tailored to your needs, available space, and budget. By conducting on-site assessments, we are able to understand the flow inside your establishment and your customers’ behaviors better. This helps us determine the best possible strategies to solve your issues or improve your current visual communication tactics.

High-Quality Custom Signs Near Me

Michigan Custom Signs is a leading provider of commercial signage solutions for businesses in various industries. We take pride in having a team of talented and dedicated professionals who make every effort to bringing in more value to your company.

We are offering free consultation services to help you choose the types of signs and designs to invest in. Give us a call today to get started on having your very own custom signs.

Office Signs

How to Prevent Mistakes in Your Office Signage

Post author By Amit Soman
Post date January 14, 2021

Buying signage is a straightforward process, especially if you are working with a sign company like Michigan Custom Signs. But that doesn’t mean business owners and office administrators always get their signage right.

There are lots of mistakes that can be made while buying office signage: the wrong sign face, incorrect installation, poor lighting, typographical errors, choosing the wrong sign company, to name a few. In this article, we are looking at five of the most common errors in office signs and tips for avoiding them.

Mistake #1: Not getting custom office signs

In the quest to save money, businesses end up buying signs from big box stores. These standardized templates are designed to be inoffensive but end up stifling the personality of the office completely. They may be ‘cheaper,’ but they also cost a lot in terms of customer experience.

Avoid it: Buy custom office signs from a dedicated sign shop. You’ll be amazed to find that the cost of personalized signs is only slightly more than standard signs, though their effect on the experience is tremendous!

Mistake #2: Unchangeable signs

Though some signs like lobby signs and wall murals are expected to last a few years at least, wayfinding signs, door signs, and information signs need to be updated relatively regularly. Choose fixed/unchangeable variants for these, and you will be replacing the entire sign after a few months of use.

Avoid it: Office door signs must always have changeable lettering. This will save you the cost and hassle of having the sign replaced simply because the occupant of the office has shifted. Use digital signs for wayfinding and information, and you will never have to worry about the sign becoming stale.

Mistake #3: Uninspiring lobby signs

Far too many businesses in Michigan don’t pay enough attention to their lobby signs and end up with drab signs. Boring lobby signs create a poor first impression. The worst is when a business gets a reception sign that is out of sync with its industry.

Avoid it: It is easy getting eye-catching signage for the lobby. An experienced sign designer can help you find attractive office signs that suit your premises. Channel letters are a great example of a sign that is effortlessly appealing.

Mistake #4: Not getting ADA signs

Don’t have ADA-compliant signs in your office? You are risking a brush with the law for not complying with the Americans with Disabilities Act.

Avoid it: Get personalized ADA signs that don’t look jarring in your space and make it comfortable for everyone.

Mistake #5: Not getting illuminated office signs

People make the mistake of thinking signs will be easy to read in the existing lighting. Lighting may be enough to navigate the space but not enough to make the sign readable, especially if it is a dark color.

Avoid it: Incorporate LED lighting in the sign itself. It is a small addition, and LEDs are very energy efficient. Lighting can be included in lobby signs, office door signs, wayfinding signs, and more.

Speak to a representative at Michigan Custom Signs. We don’t just build signs; we guide our customers, so they get the right sign the first time.

Custom Signs

Custom Signs Expand Your Company

Post author By Amit Soman
Post date January 1, 2021

Lisa Gansky, CEO and co-founder of the world’s first-ever commercial website, says, “A brand is a voice, and a product is a souvenir.” And it is a sentiment that is echoed in the shopping habits of millions in Michigan. People don’t buy products and services solely for their qualities; they buy them because of the brand association.

Whether an independent boutique or a franchise of a larger business, branding is essential for succeeding in a competitive marketplace. Every successful business takes the time to develop and hone its brand; after that, it needs custom signs and custom banners to promote it. In this article, we are looking at how you can use personalized signage to grow your brand and business.

Using custom signs to grow your brand and business

Branding is all about creating a narrative for customers – one that helps build industry association and conveys the ethos of the business. These tips will help you maximize the potential of your indoor and outdoor signage and grow your brand.

Project a human face

Signs made from standard templates are easily identifiable as being uncreative and unoriginal. Design customized signs that showcase your creativity and project a ‘human face’ of the business. Consistent design, unique elements all show a business as a group of people, rather than a nameless, faceless organization. For small and mid-sized businesses, in particular, a personal touch can aid customer retention and patronage.

Tell the story about the business

Custom signs and custom banners help you tell a story around the business. A narrative can be anything – the tale of the founder, the ethos of the business, how long it has been in Michigan, or the close ties it has to the community. Personalized signs allow you to plan out a concerted marketing plan. Refresh signage at regular intervals for maximum effect.

Reach out to people

With the COVID-19 crisis, there has been a marked shift to online shopping. And the trend is expected to continue for some time to come. Use enticing calls-to-action to encourage people to shop from your online store. Include social media handles and hashtags and get people talking about your brand online. Not only is it a great way to grow the brand on a much bigger platform, but you can also dramatically increase the potential for conversions too.

What types of signs should you use to grow your business?

There is no right answer when it comes to choosing signage for your business. It depends on where you are located, the industry you are in, and audience preferences. Here are some outdoor signs that can project your brand widely:

Billboard banners
Bulletins
Storefront signs
A-frame signs
Building signs
Lamp post signs
Vinyl window decals
Vinyl vehicle graphics

Custom signs near me Wondering what type of sign you should get for your business? Michigan Custom Signs works with all types of businesses to create signage that converts! Stop the search for “custom signs near me” and talk to us.

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