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Eco-Friendly Schools: Transforming Education with Sustainable Signage





Eco-Friendly Schools: Transforming Education with Sustainable Signage



Eco-Friendly Schools: Transforming Education with Sustainable Signage

Published on April 14, 2025

In today’s world, sustainability isn’t just a buzzword—it’s a movement that is reshaping every aspect of our lives,
including the way our schools communicate and inspire. Eco-friendly signage is emerging as a powerful tool for educational institutions looking to reduce their environmental impact while promoting a green message.

The Importance of Sustainable Signage in Schools

Traditional sign materials often contribute to environmental degradation, from production to disposal. By choosing
sustainable options—such as recycled materials and energy-efficient lighting—schools can create vibrant, informative displays that align with eco-conscious initiatives. This not only minimizes waste but also serves as an educational tool for students.

Benefits of Eco-Friendly Signage

Cost Savings: Over time, eco-friendly signage can reduce maintenance and energy costs significantly.

Enhanced Learning Environment: Environmentally responsible materials foster a sense of pride among students and staff, reinforcing the values of sustainability.

Durability and Innovation: Modern sustainable signage products are built to last and can be updated as new green materials and technologies become available.

Transforming Your Campus

By integrating sustainable signage throughout school campuses, educational institutions can create a cohesive identity that
echoes their commitment to the environment. Every sign serves as a conversation starter—sparking discussions about sustainability,
innovation, and community responsibility.

For institutions looking to explore these innovative solutions, Michigan Custom Signs offers a range of eco-friendly signage options designed to meet the unique needs of schools.

The Future of Education and Sustainable Practices

As we look forward, more schools are expected to adopt green technologies in every facet of their operations. Sustainable
signage is just the beginning. With the right approach, education can lead the way in environmental stewardship—paving the way
for a future where every institution is not just a place of learning, but also a beacon of sustainability and innovation.

Written by the Michigan Custom Signs Team. For more information on sustainable signage and other custom sign solutions,
please visit our website.


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Wayfinding Signs

Crafting Campus Charm: How Universities Can Choose the Perfect Sign Installation Team







Crafting Campus Charm: How Universities Can Choose the Perfect Sign Installation Team

Creating Campus Magic with the Right Signage Team

Imagine walking through a university campus where every sign not only guides you but also adds a touch of charm to the environment. This is the magic that the right sign installation team can bring to life. For universities aiming to enhance their campus atmosphere, selecting the perfect team is more than a task—it’s an art. Let’s explore how universities can make this crucial choice with finesse.

The Art of Experience and Expertise

In the world of sign installation, experience is akin to a seasoned artist’s brushstroke. A team with a rich history in sign installation services is more likely to paint a masterpiece on your campus. Seek out companies that have previously collaborated with educational institutions. Their understanding of the unique tapestry of university settings, from intricate campus layouts to specific regulations, can transform the installation process into a seamless symphony.

Tools of the Trade: Precision and Safety

Just as an artist relies on quality brushes, a professional sign installation team must be armed with the latest tools. These instruments are the unsung heroes that ensure precision and safety. When engaging a team, delve into the details of their equipment. Does it meet industry standards? Advanced tools not only elevate the quality of the installation but also ensure the project is completed swiftly, minimizing any disruption to campus life.

For additional industry insights, visit the Sign Association, a resource for best practices in the signage world.

Training: The Backbone of Excellence

Training is the backbone of any skilled team. Ensure that your chosen sign installation team has undergone comprehensive training and holds relevant certifications. This guarantees they are well-versed in the latest techniques and safety protocols. A well-trained team is like a seasoned orchestra, ready to handle unexpected challenges and deliver a flawless performance.

The Roadmap to Success: A Comprehensive Guide

A reliable sign installation team should offer more than just their skills—they should provide a detailed roadmap. This guide, akin to a director’s script, outlines the entire process from planning to execution. It should include timelines, safety measures, and maintenance tips. With a clear guide in hand, universities can anticipate each step and coordinate seamlessly with the installation team.

The Harmony of Team Dynamics

The dynamics within a sign installation team can be the difference between a harmonious project and a discordant one. A team that communicates effectively and collaborates smoothly is more likely to hit all the right notes, completing the project on time and within budget. During the selection process, observe how the team interacts and resolves issues. A cohesive team is adaptable, ensuring a smooth and successful installation.

Learning from the Past: Evaluating Projects

To truly understand a sign installation team’s capabilities, look to their past projects. Request case studies or references from previous university clients. These insights are like peering into an artist’s portfolio, revealing their work quality and reliability. Focus on projects similar in scope and complexity to your own, as these will best indicate their ability to meet your needs.

Balancing Cost with Value

While cost is a factor, it should not overshadow the value a team brings. Consider the quality, reliability, and service they offer. Investing a bit more in a reputable team can lead to long-term savings by avoiding costly mistakes and ensuring durable installations. Think of it as investing in a timeless piece of art that enhances your campus for years to come.

A Canvas of Possibilities

Choosing the right sign installation team is a pivotal decision for universities eager to enhance their campus with effective signage. By focusing on experience, tools, training, and team dynamics, universities can select a team that will deliver exceptional results. With the right team, universities can craft a welcoming and informative environment, creating a canvas of possibilities for students, staff, and visitors alike.

For expert sign installation services tailored for educational institutions, check out
Michigan Custom Signs.


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Wayfinding Signs

The Art of the Invisible: How Negative Space Elevates Hotel Signage

 

 

The Art of the Invisible: How Negative Space Elevates Hotel Signage

 

Have you ever paused to ponder the seemingly empty spaces in your hotel’s logo or lobby sign? These areas, often dismissed as mere design afterthoughts, hold the potential to transform your hotel’s branding. The concept of negative space in creative sign design is frequently misunderstood, leading to missed opportunities in enhancing hotel branding. Let’s delve into the world of negative space and uncover how it can be a powerful ally in your hotel’s visual storytelling.

The Hidden Power of Negative Space

Contrary to popular belief, negative space is far from wasted. It’s a strategic design element that enhances balance and readability. Take the iconic FedEx logo, for instance. The negative space between the “E” and “x” cleverly forms an arrow, symbolizing speed and precision. This subtle yet powerful use of negative space not only adds depth to the design but also reinforces the brand’s message. In hotel signage, planning negative space early and using contrast effectively can create a more inviting and professional appearance.

The Elegance of Simplicity

In the world of design, less is often more. The myth that more visual elements equate to a stronger design is just that—a myth. Simplicity, coupled with strategic use of white space, often results in a more impactful design. Reducing clutter in signage enhances its effectiveness, making it easier for guests to navigate and absorb information. By evaluating the necessity of each design element and prioritizing clarity, hotels can create signs that are both aesthetically pleasing and functional.

The Psychological Magic of Space

The psychological impact of negative space on guest experience is profound. Studies show that well-designed signs with ample negative space can enhance engagement and memorability. Experts from Michigan Custom Signs emphasize the importance of creativity, functionality, placement, and visibility in sign design. Utilizing techniques such as early planning and minimizing clutter can transform a hotel’s branding strategy.

Rethinking Your Design Approach

Negative space is not just an empty area but a powerful tool in sign design. By debunking myths and understanding its true value, hotels can enhance their branding and guest experience. We encourage you to reassess your design strategies and consider the role of negative space in your signage. For more insights and tips, subscribe to our blog and stay updated on the latest in creative sign design.

Crafting a Seamless SEO Experience

To ensure this blog reaches its intended audience, seamlessly integrate primary and secondary keywords throughout the text. Consider linking to internal resources on hotel branding strategies, like our
hotel branding strategies, and external articles on design principles for further reading. This approach not only enhances SEO performance but also provides readers with valuable resources to explore.

By embracing the art of negative space, your hotel can create a visual narrative that captivates and communicates with elegance and precision. Let the invisible become your most powerful design tool.

Published on:

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Wayfinding Signs

The Art of Hotel Signage: Beyond Size and Into Strategy







The Art of Hotel Signage: Beyond Size and Into Strategy

In the vibrant realm of hospitality, where first impressions are paramount, the debate over signage size is as lively as ever. The age-old adage “bigger is always better” often echoes through the corridors of hotel management meetings. But is it truly the size of the sign that matters most? Join us as we unravel the myths and facts about business signage size, offering a fresh perspective on how the right signage can elevate your hotel’s brand and guest experience. Dive into the intricacies of “does bigger signage mean better” and “business signage size considerations” to make informed, strategic decisions for your hotel. For additional industry insights, visit the American Hotel & Lodging Association.

Unveiling the Truth Behind Signage Myths

The belief that colossal signs are a necessity for hotels to stand out is a widespread misconception. In truth, effective signage transcends mere dimensions. While large signs can certainly capture attention, they don’t always convey the brand message effectively or engage guests as intended. Understanding the “business signage myths vs facts” is essential for hotel businesses striving to optimize their brand communication and guest engagement. By dispelling these myths, hotels can concentrate on what truly matters: strategic signage that resonates with their brand and enhances guest perception.

Crafting the Perfect Signage Strategy for Your Hotel

Evaluating Your Current Signage Landscape

Start by taking a close look at your existing hotel signage. Is it both visible and impactful? Does it align with your brand’s objectives? Pondering “does bigger signage mean better” can help determine whether size is enhancing or detracting from the guest experience. Delve into “business signage size considerations” to ensure your signage is not just large, but effective.

Understanding Your Audience and Their Journey

Grasping how your audience interacts with your signage is crucial. Utilize analytical tools to evaluate guest behavior and sightlines across your hotel. Strategic placement can often outperform a mere increase in size; gathering data on guest traffic and engagement will ensure your signage makes the desired impact.

Finding the Perfect Signage Size

Choosing the right sign size involves considering location, architecture, and brand message. A methodical approach ensures that your signage is both visible and aesthetically pleasing, particularly at entrances and receptions. Rely on the principles of “business signage size effectiveness” to guide your decisions so that your signage enhances the guest experience without overwhelming the space.

Testing and Refining Your Signage Approach

Experiment with different signage sizes through limited-time tests or A/B testing. Use measurement tools to assess change effectiveness and gather guest feedback. Adjust your strategies based on these insights to continually refine your signage approach.

Elevating Your Hotel’s Brand with Advanced Signage Strategies

For hotel managers aiming to boost their brand presence, subtle design tweaks can have a significant impact. Consider factors like sustainability, cost-effectiveness, and the integration of digital displays. Leveraging local market insights alongside guest behavior studies will further refine your approach. Emphasize “business signage size considerations” to ensure that your signage strategy remains both innovative and effective.

The Road to Signage Success

Dispelling the myth that bigger always means better is just the beginning. Tailoring your signage to match your hotel’s unique needs by focusing on size effectiveness can yield significant benefits. Follow our process to implement signage that is both correctly sized and impactfully designed, inviting teams to share their success stories and insights into continuous optimization.

For creative ideas and bespoke solutions that complement your hotel’s exterior appeal, explore our Interior Signs For Michigan Businesses page.

Curious Minds Want to Know: FAQs

  • Is bigger signage always better for every hotel?
  • What are safe practices for testing signage size changes?
  • How can guest feedback guide my business signage improvements?

Engage and Explore Further

Stay ahead in the hotel industry by subscribing for more expert marketing tips or reaching out for personalized advice. Download our resources or explore case studies related to signage optimization. Share this guide on social media to amplify engagement and extend your market reach.


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Wayfinding Signs

Optimize Your Wayfinding Signage: 7 Expert Tips for Effective Navigation Design







Navigating the Art of Wayfinding: Mastering Signage Design

The Magic Behind Seamless Navigation

Have you ever strolled through a museum or gallery and found yourself effortlessly guided by the signs, as if they were whispering directions in your ear? The secret to this seamless experience lies in the art of wayfinding signage design. In this piece, we unravel seven expert tips to transform your wayfinding signage into a masterpiece of navigation, ensuring your visitors never feel like they’re wandering through a maze. With a focus on keywords like wayfinding signage and wayfinding design, we aim to provide a rich tapestry of insights to optimize your navigation systems.

Crafting a User-Centric Journey

Wayfinding is not just about placing signs; it’s about crafting a journey that feels intuitive and user-friendly. Imagine a checklist that guides you through the essentials of wayfinding design, emphasizing a user-centric approach, clarity, strategic placement, and regular maintenance. These elements are the brushstrokes that create a seamless navigation experience.

The Art of Understanding Your Audience

  1. Embrace the User’s Perspective

    Begin your design journey by stepping into the shoes of your users. Conduct interviews and create personas to ensure your wayfinding signage is inclusive and meets diverse needs. This user-centric approach is the cornerstone of successful wayfinding design.

  2. Simplicity Speaks Volumes

    In the world of signage, clarity and simplicity are your allies. Employ a consistent design language with a clear hierarchy to make signs easily digestible. This ensures users can quickly absorb the information they need, like a well-composed piece of art.

  3. Strategic Placement: The Key to Visibility

    Position your signs at decision points where guidance is crucial. Consider factors like height and lighting to ensure they are visible and accessible. This strategic placement is the secret ingredient that enhances the effectiveness of your wayfinding signage.

  4. Maps and Symbols: The Universal Language

    Incorporate maps, legends, and symbols to provide context and aid navigation. These elements act as a universal language, helping users orient themselves and make informed decisions about their route.

  5. The Technological Touch

    Embrace the future by integrating AI-powered systems into your wayfinding design. Technology can offer real-time updates and personalized navigation, elevating the user experience to new heights.

  6. The Importance of Regular Maintenance

    Like any masterpiece, your signage requires regular care. Conduct audits to ensure accuracy and durability, using materials that withstand the test of time. This ensures your wayfinding signage remains reliable and trustworthy.

  7. Infusing Creativity into Design

    Let your creativity shine by incorporating innovative designs that make your signage engaging and memorable. Reflect your brand identity and prepare for emergencies with clear, concise instructions.

Questions to Challenge Your Design Vision

To ensure your wayfinding signage is a work of art, ask yourself these critical questions:

  • Are the design choices resonating with user needs?
  • Is the design clear and consistent?
  • Are signs strategically placed for optimal visibility?
  • Is technology seamlessly integrated?
  • Are maintenance and updates regularly conducted?
  • Is the design both creative and engaging?

The Final Brushstrokes

In essence, effective wayfinding signage is a blend of user-centric design, clear principles, strategic placement, and regular maintenance. By following this checklist, you can elevate your wayfinding design and enhance the visitor experience.

For more insights, explore our comprehensive guide on wayfinding signs or join our newsletter. Remember, optimizing your wayfinding signage is not just about aesthetics; it’s about crafting a seamless navigation experience that reinforces your brand and delights your visitors.


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Wayfinding Signs

The Green Revolution in Hospital Signage: Embracing Water-Based Inks

The Green Revolution in Hospital Signage: Embracing Water-Based Inks

In the world of healthcare, where every detail matters, the materials used in sign printing can have a profound impact on both the environment and patient well-being. Enter water-based inks—a game-changer for hospitals committed to eco-friendly practices. By choosing sustainable printing options, hospitals can reinforce their dedication to health and environmental stewardship.

The Allure of Water-Based Inks

Water-based inks are the unsung heroes of sustainable printing. Unlike their solvent-based counterparts, which are laden with volatile organic compounds (VOCs), water-based inks are free from harmful chemicals. This makes them the perfect choice for hospitals aiming to maintain a clean, toxin-free environment. By opting for this eco-friendly printing method, hospitals can ensure a healthier atmosphere for both patients and staff.

The Green Benefits of Eco-Friendly Ink

  1. A Smaller Carbon Footprint: Water-based inks are biodegradable and non-toxic, making them a perfect fit for green printing practices. By choosing these environmentally friendly inks, hospitals can significantly reduce their carbon footprint and pave the way for a more sustainable future.
  2. Breath of Fresh Air: The absence of VOCs in water-based inks means no harmful fumes are released. This is crucial in hospital settings, where maintaining high indoor air quality is essential for patient recovery and staff well-being. For further insights, check out the EPA’s guidelines on VOCs.
  3. Vibrant and Resilient Signage: Eco-friendly doesn’t mean compromising on quality. Water-based inks deliver vibrant, long-lasting prints that resist fading, ensuring hospital signage remains clear and effective over time.

Beyond Ink: Holistic Sustainable Printing Practices

Sustainable printing in hospitals is about more than just choosing the right ink. By selecting recyclable materials for signage and optimizing print processes to minimize waste, hospitals can further their eco-friendly initiatives. These practices not only promote environmental responsibility but also set a benchmark for other industries to emulate. For additional ideas, explore our healthcare signage solutions.

Balancing Cost and Safety

While the initial investment in eco-friendly sign printing might seem steep, the long-term benefits are undeniable. Water-based inks are not only safer for the environment but also for those who handle them, reducing potential health risks and associated costs. This makes sustainable printing a smart, cost-effective choice for hospitals.

A Pledge to Eco-Conscious Healthcare

As hospitals strive to create safer, more sustainable environments, adopting water-based inks in sign printing is a significant leap forward. By prioritizing environmentally friendly printing, hospitals can showcase their commitment to health, safety, and sustainability. Embracing green printing practices not only benefits the environment but also enhances the hospital’s reputation as a leader in eco-conscious healthcare solutions.

In essence, water-based inks offer a plethora of advantages for hospital sign printing, from reducing environmental impact to improving indoor air quality. By choosing sustainable ink printing, hospitals can ensure their signage is not only effective but also aligned with their broader environmental goals.

Published on April 1, 2025 by Michigan Custom Signs

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Wayfinding Signs

7 Tips for Designing Effective Wayfinding Signage for Trucking Companies







Effective wayfinding signage is essential for trucking companies to ensure smooth operations and enhance overall safety. Below are seven expert tips to help you design clear, functional, and visually appealing signage that can guide drivers, streamline logistics, and reinforce your brand identity.

  1. Understand Your Audience: Identify the needs and expectations of drivers and staff to create signage that is immediately understandable.
  2. Keep It Simple: Use straightforward language and recognizable symbols to avoid confusion, especially in environments where quick decisions are crucial.
  3. Use High-Contrast Colors: Select colors that stand out against their backgrounds to ensure your signage is visible even from a distance.
  4. Consider Placement: Position your signs in spots with optimal visibility while considering environmental factors that might affect their legibility.
  5. Utilize Durable Materials: Invest in weather-resistant and robust materials, especially vital for outdoor signage on trucks and at logistics hubs.
  6. Test Your Designs: Perform practical tests in real-world settings to ensure that your signs are effective under different lighting and weather conditions.
  7. Integrate Technology: Explore digital or LED signage options that can provide real-time updates, improving the adaptability of your wayfinding systems.

For more guidance on professional trucking signage solutions, consider visiting our Custom Trucking Signage page.

By implementing these seven tips, trucking companies can enhance driver safety, boost operational efficiency, and present a professional image that strengthens their brand.


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Wayfinding Signs

Unveiling the Secrets: The Art of Negative Space in Hospital Signage







Unveiling the Secrets: The Art of Negative Space in Hospital Signage

Imagine walking through a hospital, where every sign not only guides you but also soothes your senses. In such a high-stakes environment, the design of signage can make all the difference. Surprisingly, what’s not on the sign might be as crucial as what is. Welcome to the world of negative space—a concept that’s as much about what you don’t see as what you do. Let’s explore how this often-overlooked element can transform hospital signage into a beacon of clarity and comfort.

The Hidden Hero: Negative Space in Design

Negative space is often misunderstood as mere emptiness. Yet, in the realm of graphic design, it’s a powerful tool that enhances clarity and communication. In hospitals, where stress levels are high and time is of the essence, the strategic use of negative space can make signage not only more aesthetically pleasing but also more functional. By balancing text and imagery, negative space ensures that signs are easy to read and understand, even in the most hectic environments. This approach to creative sign design can significantly improve wayfinding and patient comfort.

Embracing the Abundance: Why Less is More

A common myth suggests that abundant negative space equates to wasted potential. However, in hospital settings, where clear instructions are paramount, the opposite is true. Thoughtful use of negative space enhances readability and message retention. By optimizing layouts with well-planned negative space, hospitals can guide patients and visitors more effectively. This balance between visual elements and negative space supports patient navigation, making information accessible and easy to digest.

Beyond the Canvas: Practical Applications in Signage

Some might think that negative space is reserved for modern art galleries, but its practical applications in hospital signage are profound. Negative space acts as an invisible guide, directing attention and improving legibility. By strategically incorporating negative space, hospitals can enhance both the aesthetics and functionality of their signage. This approach not only improves the design process but also elevates the overall user experience. For instance, check out the hospital signs available at Michigan Custom Signs to see how effective design can merge form and function.

Numbers Don’t Lie: The Impact of Negative Space

Data and industry statistics reveal that hospitals utilizing negative space in their signage design see tangible benefits. Case studies show that effective use of negative space improves wayfinding and reduces confusion, leading to increased patient satisfaction and fewer navigation errors. These examples highlight the importance of integrating negative space into hospital signage strategies, proving that it’s more than just an artistic choice—it’s a necessity.

Wisdom from the Experts

Design experts and healthcare facility managers agree: creative sign design has a transformative impact on patient experiences. Their insights dispel myths and reinforce the fact that negative space is a practical necessity in hospital signage. By tapping into expert opinions, hospitals can better understand the benefits of incorporating negative space into their design strategies, ultimately enhancing patient care and communication.

Seeing is Believing: Visual Proof

Visual aids, such as diagrams or infographics, can vividly illustrate the contrast between myth and fact. By comparing alternative sign designs with varying use of negative space, hospitals can witness firsthand the impact of strategic design choices. These clear examples underscore the importance of thoughtful design in enhancing communication and navigation.

A New Perspective on Signage

In the end, debunking myths about negative space reveals its critical role in hospital environments. By embracing and utilizing negative space effectively, hospitals can revolutionize their signage strategies, improve patient experiences, and ensure clear communication. Hospital administrators and design teams are encouraged to explore innovative sign design ideas and stay informed about creative sign design trends. Harnessing the power of negative space can lead to more effective and inspiring hospital signage, transforming the way we navigate these vital spaces.

© 2025 Michigan Custom Signs. All rights reserved.


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Wayfinding Signs

Wayfinding Signs Help With that “Welcome Back!” Feeling

Have you ever visited a building for the first time and had to go around in circles, trying to find your way? This can be due to a lack of proper signage, which you want to avoid as a business owner. Luckily, there are plenty of wayfinding sign options you can add to create a more pleasant customer experience.

Wayfinding Solutions in Michigan

Custom wayfinding signs are your silent customer service representatives, helping customers easily go from point A to point B. It tells customers where to find key areas such as restrooms, offices, and the like without maps or lengthy instructions. Whatever business you are in, it is important to have these signs to create a more convenient customer visit.

These are typically found on ceilings, walls, or floors for maximum customer visibility. Hanging signs and vinyl wall or floor graphics are popularly used for directional signs.

Why is Wayfinding Signage Important?

Creating a positive customer experience is important to gain a loyal customer base. Here are ways signs for wayfinding can help build loyal customers:

Convenience

One of the things first-time visitors look for when they are in your space is directions. Customers often want the freedom to explore on their own without the need to keep asking for directions. Wayfinding signage gives them the convenience of moving around to find what they are looking for.

Efficiency

Having the convenience of directional signs allows customers to do business more efficiently. Seeing your signs the minute they come in lets them know exactly where they need to go. This lets them take care of errands and other business transactions swiftly and with ease.

For maximum efficiency, make sure that your signs are placed in the direct line of sight of your customers. Having consistent sign designs throughout your space also makes it easier for visitors to find your signs and help them get the right directions.

Branding

While its main function is to give directions, wayfinding office signs can also include branding elements to boost brand recognition. It is the perfect opportunity to boost your brand by mirroring your style and color schemes. Since these are signs often viewed by customers, it is an easy way for you to build on brand recognition and recall.

Improve Safety

Custom wayfinding signs can also be used to promote safety within your space. Directions toward emergency exits and key safety areas keep an organized flow of traffic in the event of emergencies. Knowing where these key safety areas are also makes customers more comfortable while doing business with you.

Your Trusted Michigan Sign Experts

When adding or updating your business signs, it is important to choose a sign company that you can rely on. Michigan Custom Signs is the top choice for Michigan business owners. We have a dedicated team that guarantees high-quality signage results done with superb customer service.

Let our team guide you through choosing the perfect wayfinding solutions for your business. Contact us today for a free consultation!

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Wayfinding Signs

Signage for Wayfinding: Essential Tools to Improve Customer Experience

Wayfinding signs are often not given the same importance as branding signs. For many, wayfinding signs seem to deliver less value than signs like storefront signs that drive traffic to the business. But the fact is wayfinding signs are a vital part of the customer experience; and they have the potential to convert a qualified lead into a sale.

Find out how wayfinding signs boost the customer experience, the different types of signs you can get and tips for designing them.

How Wayfinding Signage Improves Customer Experience

Reduce frustration – Time and difficulty are the primary reasons of frustration among customers. Delay can lead to failed sales and difficulty navigating premises causes frustration. Solve both with wayfinding signs.

Branding – Custom wayfinding signs are a great opportunity to show off your brand. Best of all, repetition builds top of mind recall and increases the perceived scale of the business.

Highlight promotions – Seasonal themes, information about clearances and new products can be incorporated on wayfinding signs. Lead your customers directly to the best deals with arrow signs!

Digital signage – Digital directional signs like interactive maps are a hit with visitors because of the wealth of information they can provide. The displays are great for advertising too.

ADA signage – With nearly 1 in 5 Americans reporting a vision impairment, it is vital to include ADA-compliant guiding signs. They provide a better experience to customers and convey your business in a positive light too.

Types of Wayfinding Signage

Customized directional signs create a unique, memorable experience. Designed right, they can closely reflect the brand, work with décor while providing clear navigation instructions. A few types of wayfinding signs are:

  • ADA Signs
  • Arrow signs
  • Business directories
  • Ceiling signs
  • Door signs
  • Maps
  • Wall and floor graphics
  • Washroom signs

Designing Signage for Your Space

At Michigan Custom Signs we work closely with customers to create unique experiences and increase utility. Here are a few tips from our designers:

  • Incorporating brand – Branding must be included in the sign subtly. Think color schemes, font and graphics, rather than adding the business name on every sign.
  • Tell a story – Standard signage creates a standard experience. Themed signs and a running narrative across signs can create a memorable experience.
  • Location of signs – Signs should be installed at major customer touchpoints and anywhere a navigation question can arise. This includes entrances, information desks, parking lots and corridors.

The Importance of Wayfinding and Social Distancing Signage

Social distancing signage has become essential for making premises safer and managing crowds. As businesses in Michigan try to welcome customers safely, physical distancing signage (‘stand six feet apart’) and hand sanitizing signs have become essential.

Quality Wayfinding Signage

Looking for custom wayfinding signs for your business? We create all types of signs that match your brand and business. Talk to a representative to discuss your requirements. Michigan Custom Signs is a full-service sign company that designs, builds, and installs signs.