Trade shows and exhibitions are excellent opportunities for promoting your business and driving revenue in a short amount of time. When done right, you’ll leave with more than just a filled-out order book, your business will have made a name for itself. A successful show outing can reap benefits such as increased brand awareness, reach, lead generation, and network building. No wonder business owners see trade shows as supremely cost-effective marketing.
What it Takes to Be Successful at a Trade Show
The show floor is a teeming mass of energetic businesses all vying for the attention of thousands of attendees. Not every business will fare as well as another. To make the most of your presence, you need to start planning your booth layout and visitor experience from the second you decide to participate in an industry event. The goal is simple: become the center of attraction at the show!
Importance of Trade Show Displays
Trade show booth displays and portable trade show displays are the best tools you have for creating a truly unique visual experience. In amongst thousands of businesses, attractive signage will be the difference between being memorable and being forgotten. This is what trade show displays make possible for your business.
Attract visitors with engaging facades – Give your booth a dramatic flair that people can see from afar. A themed booth doesn’t just attract attendees’ attention, it acts as a location marker.
Clearly identify your business – Identifiable motifs, color schemes, and design highlight the visual identity of the booth. Done right, these elements can subliminally attract your target audience – which is why it’s so important to get them right.
Mold booth layout – Booths are rarely the ideal shape, size, or location, but that shouldn’t detract from the experience you have to offer. Portable trade show displays can frame a space and create customer flow. Banners can be used to hide sore spots like pillars and odd angles too.
New products and promotions – Attendees pay to visit shows because they are there to buy and forge business alliances. Direct messaging and calls-to-action are welcome, and people are drawn to exciting promotions.
Digital trade show booth displays – While static banners are the foundation of any good booth setup, digital displays add energy. Moving images will draw attention like nothing else and are very powerful ways to showcase your brand.
Trade show displays around the floor – Get permission for remote advertising and catch them early! Banners at entrances and hanging ceiling signs are just a couple of ways you can target visitors across the show floor. The bigger your presence seems the more important your business will appear.
Michigan Custom Signs is a great trade show partner to have when it comes time to hit the trade-show floor again. We design, print, install, and deliver all trade show signage. Our signs are affordable, durable, and usable show after the show. Call us to discuss your booth layout and event.
