Category: Floor Decals

For the majority of businesses, making a good first impression is important. It establishes the tone for future interactions with clients and customers. Making use of every available space in your store and office will help you draw customers and make sure that people will remember your brand.

The floor is an often-overlooked location for signs in an office setting. One of the most economical ways to draw customers in is with floor graphics. Anyone can easily notice the graphics given that we have a natural tendency to look down when we walk. Nearly all types of floor surfaces, including sealed wood, ceramic tiles, marble, vinyl, and concrete, can be covered with these custom floor signs.

In this article, we list and discuss ideas on how to have noticeable floor graphics that will not only attract potential customers but also turn them into paying regulars. At Michigan Custom Signs, we ensure that we provide nothing but the best signage for your business. Before we continue with our list, however, there is one thing you need to do first. To ensure that your design is seen, choose a location for your interior floor graphics that has high traffic.

Stand Out Creatively

Innovative floor graphics will set your company apart from the competition. To maximize the impact of each “impression,” use customized shapes, bold colors, and short, clever copy.

Here are some cool design ideas to consider:

• Floor graphics on stairs
• Directional floor graphics
• Functional floor graphics
• Decorative floor graphics
• A combination of floor and wall graphics

Keep it Short

Depending on the purpose of the floor decal, keep your message direct and simple. Before deciding on the copy, consider the size, location, and purpose of the graphic. Questions or general imperatives that require immediate action work best.

Use Contrasting Colors

Contrasting colors in design help to highlight the part of the message that needs the most attention. Consider how to contrast colors in the design with those found in the environment where the floor design will be placed. Think about the floor type and color ahead of time.

Make Quality Your Best Friend

Select a floor graphic made of high-quality materials. The best option will be one that has a slip-resistant layer. High quality can be measured by durability, so choose a solution that will last for the duration of your campaign.

Create 2D or 3D Floor Graphics

Because customers like to be surprised and appreciate a unique product presentation, two-dimensional and three-dimensional floor graphics will gather more attention. These designs are typically more appealing than flat, traditional floor graphics, but make sure that the design truly fits your marketing goal.

Your Trusted Sign-Maker in Michigan

At Michigan Custom Signs, we design custom floor graphics to meet your branding, building design, ambiance, customer preferences, and communication needs. When you work with us, you can be confident that your signage investments will have measurable results. Contact us today for a free quotation.

Instant gratification: that’s what most customers are looking for when they visit a store. More time browsing through what they want and less time hunting around for it. Business owners have found vinyl floor decals to be one of the most effective ways of helping customers achieve that. Best of all, they are durable, long-lasting and affordable wayfinding tools. Keep reading to find out why floor decals are so effective at guiding customers:

In the line of sight

The most important aspect of effective wayfinding is a sign that is seen by people. Since most people navigate spaces looking down at the floor, it means floor graphics are immediately noticeable. People are far more likely to notice and read floor signs as compared to ceiling signs or wall-mounted signs.

Simple instructions

Custom floor graphics are also the best way of providing directions. Where a hanging sign with an arrow pointing up or down may be misinterpreted, floor signs provide unmistakable directions. After all, an arrow on the floor pointing can be interpreted to lead only one way.

Color coordinated

Coordinating different colors makes floor wayfinding signs even more effective. Businesses that receive a lot of foot traffic opt for colored lines on the floor, leading visitors to clearly demarcated sections of the premises. Note that this level of detail works best at larger premises, such as at home stores, supermarkets and commercial complexes.

Social distancing

The current pandemic has made it a challenge for thousands of business owners in Michigan to ensure physical distancing between customers. And vinyl floor decals have proved to be indispensable. Signs telling people to stand six feet apart tell people how much distance they need to maintain and bring order to the space. In fact, shoppers feel more comfortable at a store that has distance markers because they feel greater trust in the business for eliminating any guesswork when it comes to their wellbeing.

Uses of Floor Decals

Different businesses put signs to different uses:

• Retailers use vinyl floor signs to direct customers to aisles
• Gyms and sports venues use signs to guide people to facilities
• Office buildings use floor stickers at elevator lobbies and as office directories
• Floor signs are extremely common at airports

In addition to their utility as wayfinding signage, floor decals are great opportunities for brand and sales promotion. Incorporating brand colors, floor signage can be used to create a customer journey, which helps engage customers and increases top of mind recall. Floor signs at entrances are particularly effective sales tools for promoting new products and services too.

Custom Floor Graphics in Michigan

Michigan Custom Signs has been at the forefront of helping business owners adapt their business for the challenges posed by Covid-19. Our team works with customers to design and print customized physical distancing signs, floor advertising and wayfinding signs. Talk to a representative about affordable floor signs for your business. We accept large orders and offer customized packages.