Category: Vehicle Wraps

In a brand-saturated world, getting ahead of the competition is becoming increasingly tougher by the day. Entrepreneurs need to get creative in maximizing their marketing budget to make a profit in the long run. Although digital marketing is an excellent means to engage with your target audience and bring more attention to your brand, other traditional methods are equally effective in achieving your business objectives. Fleet wraps are one of them.

Vinyl Vehicle Wrap Guide

1. What is a vehicle wrap? Fleet wraps are digitally printed vinyl that is affixed to almost all types of motorized vehicles. These transform regular cars into mobile billboards, allowing you to make the most of your existing assets and your daily business errands.

• What are the different kinds of custom vehicle wraps? Full vehicle wraps cover the entire exterior of your car, which means you have more room to showcase your advertisements. Partial wraps highlight specific portions of your vehicle, such as the hood and door panels. Vinyl graphics are cut-out decals that are typically used to feature your business’s most essential details, such as your trademark and contact information.

• How effective is a vehicle wrap for business growth? The average American travels 302 miles in a week. As a smart entrepreneur, you can capitalize on this by reaching them while they are stuck in traffic or traversing the roads of Michigan. By driving around town and parking in public places, you can easily generate hundreds, if not thousands, of daily impressions. Plus, when people see your official branding, they will feel at ease that the people onboard are legitimate representatives of the company. This is especially important for businesses that make house calls. 

• How long does a vinyl vehicle wrap last? If you work with a reputable sign company that will not shortchange you, expect your wraps to last within 5 to 7 years. Premium quality vinyl is resistant to minor scratches and various weather events, allowing you to reap the benefits of your investment for many years. Another perk of having full vinyl wraps is that they protect the original paint job of your vehicles. It’s easy to convert them back into their original look if needed.

• Where to find the best vehicle wrap in Michigan? If you want impressive, eye-catching, and long-lasting vinyl car wraps, go for Michigan Custom Signs. Our talented team of signage specialists will help you select the perfect wrap, design elements, communication strategy, and other details that will make your marketing investment a success. We only use top-of-the-line materials and equipment to produce exceptional quality wraps each and every time.

Get a Free Fleet Wrap Consultation

Whether you have a definite plan in mind or have zero ideas on what would work best for your needs, Michigan Custom Signs is here to help. Stop looking for ‘high-quality vehicle wraps near me‘ because you are in the right place. Reach out to us today to get your free quotation and professional consultation.

What is by far the most cost-effective form of outdoor advertising today? Not TV ads, not radio spots, not even billboards! With a CPM of just $0.48 (cost per thousand impressions), truck wraps are one of the cheapest forms of advertising around!

Truck wraps in Michigan have become extremely popular since the COVID-19 outbreak. Businesses large and small are trying a variety of ways to reach out to customers who are no longer visiting stores like they used to. And vinyl wraps are offering a fantastically effective way of doing that.

Why are truck wraps so effective?

It is estimated that about 90 percent of a business’s clientele is located within five miles of it. That means targeted, local advertising is of utmost importance. Custom truck wraps are extremely effective at such targeted outreach. Find out how vinyl wraps can be beneficial.

Target your audience – Commercial vehicles making delivery runs or service calls will project branding widely in the community you want to reach. For small businesses, this kind of ‘direct’ interaction with a potential audience can be invaluable for promoting a unique sales proposition.

Personalized messaging – Wraps avoid the big weakness of billboard banners and similar advertising platforms: broad, general messaging. Use wraps for truly local, meaningful promotions that connect with prospects. Inexpensive and easy to install, calls-to-action can be changed within a few hours too!

The market in Michigan – Want to advertise in the hottest spots in your city but don’t want to pay the exorbitant advertising fees? With truck wraps in Michigan, you can advertise for the low price of zero (cost of wrap excluding) anywhere you want.

Build brand awareness – Customers’ buying decisions are based on trust. It’s why even the largest, most well-known American companies continue to invest so heavily in branding exercises. Wrapped vehicles making regular runs have the same positive impact on branding.

How cost-effective are custom truck wraps?

Are you wondering how effective a wrap will be for your business? According to a survey by the American Trucking Association, 98 percent of respondents said seeing commercial wraps improved their perception of their business. Consider that wrapped fleets in large cities can generate up to 16 million impressions annually, and suddenly wraps look a lot more lucrative.

A study by 3M found that 96 percent of people thought wraps were more impactful than billboards. The Outdoor Advertising Association of America adds that wraps influenced the purchase decisions of more than 1 in 4 people.

What adds to the incredible value proposition of vinyl wraps is the fact that they are so inexpensive. They can be installed quite easily: depending on the size and complexity of the wrap, they can even be installed in a matter of hours.

Michigan Custom Signs works with businesses across the state to wrap their vans, pickup trucks, trailers, and trucks. Speak to a representative about your custom truck wraps today.