Category: Wayfinding Signs

Have you ever visited a building for the first time and had to go around in circles, trying to find your way? This can be due to a lack of proper signage, which you want to avoid as a business owner. Luckily, there are plenty of wayfinding sign options you can add to create a more pleasant customer experience.

Wayfinding Solutions in Michigan

Custom wayfinding signs are your silent customer service representatives, helping customers easily go from point A to point B. It tells customers where to find key areas such as restrooms, offices, and the like without maps or lengthy instructions. Whatever business you are in, it is important to have these signs to create a more convenient customer visit.

These are typically found on ceilings, walls, or floors for maximum customer visibility. Hanging signs and vinyl wall or floor graphics are popularly used for directional signs.

Why is Wayfinding Signage Important?

Creating a positive customer experience is important to gain a loyal customer base. Here are ways signs for wayfinding can help build loyal customers:

Convenience

One of the things first-time visitors look for when they are in your space is directions. Customers often want the freedom to explore on their own without the need to keep asking for directions. Wayfinding signage gives them the convenience of moving around to find what they are looking for.

Efficiency

Having the convenience of directional signs allows customers to do business more efficiently. Seeing your signs the minute they come in lets them know exactly where they need to go. This lets them take care of errands and other business transactions swiftly and with ease.

For maximum efficiency, make sure that your signs are placed in the direct line of sight of your customers. Having consistent sign designs throughout your space also makes it easier for visitors to find your signs and help them get the right directions.

Branding

While its main function is to give directions, wayfinding office signs can also include branding elements to boost brand recognition. It is the perfect opportunity to boost your brand by mirroring your style and color schemes. Since these are signs often viewed by customers, it is an easy way for you to build on brand recognition and recall.

Improve Safety

Custom wayfinding signs can also be used to promote safety within your space. Directions toward emergency exits and key safety areas keep an organized flow of traffic in the event of emergencies. Knowing where these key safety areas are also makes customers more comfortable while doing business with you.

Your Trusted Michigan Sign Experts

When adding or updating your business signs, it is important to choose a sign company that you can rely on. Michigan Custom Signs is the top choice for Michigan business owners. We have a dedicated team that guarantees high-quality signage results done with superb customer service.

Let our team guide you through choosing the perfect wayfinding solutions for your business. Contact us today for a free consultation!

Wayfinding signs are often not given the same importance as branding signs. For many, wayfinding signs seem to deliver less value than signs like storefront signs that drive traffic to the business. But the fact is wayfinding signs are a vital part of the customer experience; and they have the potential to convert a qualified lead into a sale.

Find out how wayfinding signs boost the customer experience, the different types of signs you can get and tips for designing them.

How Wayfinding Signage Improves Customer Experience

Reduce frustration – Time and difficulty are the primary reasons of frustration among customers. Delay can lead to failed sales and difficulty navigating premises causes frustration. Solve both with wayfinding signs.

Branding – Custom wayfinding signs are a great opportunity to show off your brand. Best of all, repetition builds top of mind recall and increases the perceived scale of the business.

Highlight promotions – Seasonal themes, information about clearances and new products can be incorporated on wayfinding signs. Lead your customers directly to the best deals with arrow signs!

Digital signage – Digital directional signs like interactive maps are a hit with visitors because of the wealth of information they can provide. The displays are great for advertising too.

ADA signage – With nearly 1 in 5 Americans reporting a vision impairment, it is vital to include ADA-compliant guiding signs. They provide a better experience to customers and convey your business in a positive light too.

Types of Wayfinding Signage

Customized directional signs create a unique, memorable experience. Designed right, they can closely reflect the brand, work with décor while providing clear navigation instructions. A few types of wayfinding signs are:

• ADA Signs
• Arrow signs
• Business directories
• Ceiling signs
• Door signs
• Maps
• Wall and floor graphics
• Washroom signs

Designing Signage for Your Space

At Michigan Custom Signs we work closely with customers to create unique experiences and increase utility. Here are a few tips from our designers:

• Incorporating brand – Branding must be included in the sign subtly. Think color schemes, font and graphics, rather than adding the business name on every sign.
• Tell a story – Standard signage creates a standard experience. Themed signs and a running narrative across signs can create a memorable experience.
• Location of signs – Signs should be installed at major customer touchpoints and anywhere a navigation question can arise. This includes entrances, information desks, parking lots and corridors.

The Importance of Wayfinding and Social Distancing Signage

Social distancing signage has become essential for making premises safer and managing crowds. As businesses in Michigan try to welcome customers safely, physical distancing signage (‘stand six feet apart’) and hand sanitizing signs have become essential.

Quality Wayfinding Signage

Looking for custom wayfinding signs for your business? We create all types of signs that match your brand and business. Talk to a representative to discuss your requirements. Michigan Custom Signs is a full-service sign company that designs, builds, and installs signs.