Author: Amit Soman

Categories
Wall Murals

Why Wall Murals Are Great for Your Business

Large Wall Mural in Michigan, US

Are you looking for ways to breathe new life into your office walls? If so, wall murals are an effective way to transform your plain walls into something interesting. Murals cover an entire wall with professionally created artwork. This modern take on traditional wallpaper is highly recommended for nearly any commercial space.

These custom wall murals are versatile and cost-effective. A mural can improve your office culture while also establishing your brand identity. Adding stylish and colorful office wall murals encourages a motivated and productive work environment. Continue reading as we learn why these signs are good investments for your business.

Highly Customizable

These signs are easy to design to match your current branding. Business wall murals can include more than just your logo and slogan. You can also incorporate designs like the company’s history, landscapes, cityscapes, or motivational quotes for your staff and potential customers to connect with your brand. For example, if you own a bakery, a mural depicting various French pastries and bread could be an excellent way to get customers interested in your product.

Increase Foot Traffic

Custom wall murals can also help increase foot traffic inside your business. Customers often like to visit shops with interiors that have “Instagrammable” spots. You can take advantage of this trend by putting up aesthetically appealing custom wall coverings. Having people share your cool interior on social media will not only improve your offline presence but also your online branding.

Strengthen Your Brand

Murals can be used to promote your brand anywhere in your space. Areas like the boardroom, foyer, break room, lobby, or any space where most people gather, should be considered when deciding where to install these signs. With wall murals, you can inform and remind customers and staff about your company’s values.

Improve Employee and Customer Experience

You can liven up your space in a way that will benefit your business, staff, and customers. For example, installing murals in your lobby can provide a warm welcome to visitors. Murals can improve the overall atmosphere and, thus, contribute to a more positive experience in other areas of your office.

Mood Setter

Wall murals help in setting a good relationship between your business and target customers. They help you to create a specific mood in your office. They encourage a positive, creative, and energetic atmosphere for your staff to stay motivated and focused. When it comes to colors and themes for your mural, the possibilities are endless, allowing you to achieve any look your brand requires.

We Are YourWall Mural Experts in Michigan

For all your wall mural needs, Michigan Custom Signs is the name you can count on. We are committed to guiding you through the entire process of designing, manufacturing, installing, and maintaining a sign that best represents your brand. We offer affordable high-quality custom wall murals in Michigan. For a free quote, please call us today or contact us online.

Categories
Building Signs

Understanding the Different Types of Custom Building Signs

Lighted Building Signs

Signs play an important role in introducing a business and attracting potential customers. They are essential promotional tools that can help your company stand out from the crowd. Installing the appropriate exterior building sign ensures that your business is visible to all passersby.

Commercial building signs are an effective way to boost your brand’s identity, broaden your target market, and increase the number of people who visit your business. Michigan Custom Signs creates high-quality signage solutions that last. However, what are the different types of custom building signs? Continue reading to find out more.

3D Channel Letters

As the name suggests, this type of channel letter signage is intended to protrude from the outside of a storefront or wall. With or without the use of electrical components, the added depth dimension creates a contrast to help attract potential customers attention.

Fascia Signs

One of the most popular options for outdoor signs, fascia signs are commonly rectangular in shape, with an aluminum frame and an acrylic front face. These can be hung on walls or attached to the storefront of your building. Custom fascia signs can be created to match your design theme. Most are available with LED lighting. This allows you to promote your brand and your business 24/7.

Hanging Signs

These signs are usually hung perpendicular to the building in conjunction with traditional storefront signage. They make your store more visible to foot traffic. As these signs can sway with the wind, they can also give more character to your brand and can draw the attention of passersby.

Blade Signs

These office building signs are usually installed perpendicularly from the building and can be mounted in a variety of ways. These signs have information on both sides, making it easier to be noticed and seen. These signs are visible to anyone passing by due to their elevated height and location. Thus, your signs can be seen and read by your target audience even from a distance.

Banners

These are signs that can be used both indoors and outdoors. These extremely adaptable tools can be rolled up, stored, and used for a variety of applications, making them one of the most cost-effective signage solutions.

High-Quality Building Signs in Michigan

Michigan Custom Signs employs sign-building experts who can help you figure out which signs are best for your business and fit within your budget. These decisions are important to ensure that your business has the right building signs.

As Michigan’s leading manufacturer of building signs, we are dedicated to providing the best sign products and services. Call us today for a free consultation and quote or contact us online.

Categories
Monument signs

Designing Monument Signs: 8 Ideas that Stand Out

Monument Signs
Monument Signs

Outdoor signs play an important role in keeping your business visible around your community. There are a lot of outdoor signs to choose from but there is one sign that stands out the most – monument signs.  They are strategically installed along a street to give your business a lot of visibility, ensuring that your brand is being shown.

Monument signs for business are very beneficial. They are highly durable, can withstand harsh weather conditions, and don’t require frequent replacement. These exterior signs are best for showing your business name, tagline, logo, contact numbers, business hours, and other important information. Here at Michigan Custom Signs, we provide high-quality monument signs that will help in increasing your brand identity.

We have compiled different design ideas that will blow your mind.

  • Monochromatic signs

In a professional environment full of colorful pieces, going back to basics can be an attractive option. These simple but eye-catching designs are best for businesses that are just starting and want to make a good impression. They can also be used as landmarks that are easy to remember.

  • Digital monuments

One way of making your business shine is by installing a digital monument. With its digital displays, you can easily project information about your business, promotions, and even weather updates. They are also convenient when there is information you need to update.

  • 360° design

If your business has a big open space, you may want to consider putting in 360° signage as your centerpiece. This kind of design will let anyone, from all directions, see who you are and what you do. You should also try illuminating them to make it easier to see at all hours.

  • Waterworks

For businesses like beach resorts or water parks, you may want to explore design ideas that feature the main line of your business – water. These custom monument signs will definitely attract more potential clients and are connected with your brand.

  • Natural stones

Monument signs can be massive in size, but sometimes being big is just not enough. When you use natural stones, they elevate your signs making them more visible. These signs are recommended for businesses situated near the greens.

  • Wooden monuments

Wood is often a primary material for monument signs. If your business goes after a rustic look, this design idea is for you. These signs are more appealing when coated with varnish.

  • Irregular-shaped signs

This is something out of the ordinary. People are usually drawn to things that are unusual for us. You can create a well-designed monument sign while incorporating your brand to make sure that your exterior look is cohesive with your interior design.

  • Interactive design

If your business has a wide space to utilize, installing an interactive sign is highly recommended. A well-designed sign can also be a good place to click a photo that will help in increasing your brand presence.

Contact Your Trusted Sign Maker

Allow Michigan Custom Signs to help your brand reach new heights. We provide quality signage solutions for all of your signage needs. Our team of experts will work with you from beginning to end to ensure that all of our products and services are of the highest quality.

Contact us today to begin your sign journey.

Categories
Lobby Signs

The Secret to a Great First Impression is Office Lobby Signage

Lobby signs
Lobby signs

Making a good first impression on your potential clients sets the tone for your future relationship with them. What better way to impress them as they enter your office than by putting up a good office lobby sign? This is a great way to establish your brand’s identity as they walk into your place. They make your business introduce itself and what you do best.

A good lobby sign helps convert your target market to paying clients. Michigan Custom Signs will help you present your business with the right signage solutions. Continue reading as we explore different types of office signs that will make an impact on your business.

Wayfinding signs

These signs are usually used for directions but their purpose doesn’t end there. You can use them as identification, regulatory, or information signs. These signs are very customizable and design ideas can be endless. You can even design office lobby directory signs that will fit your brand and style that can help improve your customers’ experience.

ADA-compliant signs

These office lobby signs will ensure that your business is compliant with the Americans with Disabilities Act. This is an act that ensures people with disabilities can easily navigate a public space with the help of signage. They can also be customized according to your brand’s style.

Washroom signs

The washroom is the one place in your office where most people come and go. Installing a creative sign for these rooms can help in boosting your customers’ good experience. You can use them to put hygiene reminders and other restroom rules in addition to identifying which restroom is for whom.

Wall graphics

Printed on large vinyl, these signs transform your plain office walls into something interesting. This signage can give your office a breath of fresh air to keep your team motivated and comfortable. These graphics are highly customizable and designs can vary from cityscapes, landscapes, and motivational quotes or you can design your own.

Digital displays

These custom lobby signs are becoming popular among businesses. These interactive displays can easily catch your client’s attention. They can be used to display information like your name, logo, goals, clients’ feedback, promotions, and more. When connected to the internet, you can also display real-time weather updates and social media feeds.

Fulfilling All Your Custom Lobby Sign Needs in Michigan

Upgrade your office overall look to get a great first impression from everyone who will drop by your office. Let Michigan Custom Signs help you achieve that goal. We provide high-quality sign solutions to all your signage problems. Our knowledgeable team will work with you from start to finish, ensuring that all our products and services are of the highest quality.

Contact us today and start your sign journey with us.

Categories
Channel Letters

Exactly why should I spend money on channel letter signs?

Channel letters

If you take a moment to think about the most memorable and impressive signs you have noted, there is a good chance it is a channel letter sign. These are the signs that creatively use lights, colors, and modern design to get your attention and create a positive impression for the business it is promoting.

Well-designed and executed channel letter signs provide superb opportunities to build your brand, communicate with customers, and have your business stand above the clutter of other signs and advertisements. In today’s hyper-competitive and cluttered marketing environment, the channel letter sign allows your business to stand out from that clutter.

Channel letter signs are three-dimensional signs that utilize individual letters and symbols to create exactly the effect you desire. There is an almost unlimited variety of colors, fonts, materials, and lights that are available for creating your channel letter sign. Thanks to these options, you can customize a channel letter sign to deliver the exact message you desire.

Whether you want to replicate your logo, a unique design, or a special message, individual custom channel letters are created and assembled to create your channel letter sign. A variety of materials are used, but it is common to create the sides of a letter (often called a “can”) with sheet metal or aluminum. This letter or symbol is then faced with acrylic.

The face of the “can” can be custom colored but left transparent enough for light to pass through. This aspect of versatile lighting is another exciting dimension for creating custom channel letter signs. You can backlight, highlight, or create halo effects for the entire sign, individual letters or symbols, or your logo for an especially dramatic effect.

Modern LED options provide an enhancement to the traditional spots and internal lighting that allows for more dramatic signage. When your custom channel light sign is designed, it will incorporate the materials and lighting that best deliver your message and branding.

The use of lighting provides the opportunity to achieve this visibility 24/7/365 and maximize the return on your signage investment. Also, thanks to the low power consumption of most LED lighting and the long-term reliability it provides, your cost for keeping your sign constantly lit is much lower than ever before.

The channel letter sign is an ideal outdoor signage solution. However, many of our clients find the channel letter sign is an effective and impressive addition to their indoor signage. It can separate departments, highlight special promotions, or simply add a brand-building impression.

Contact the experienced and knowledgeable team at Michigan Custom Signs today to discuss your signage needs. We will carefully evaluate your specific needs, expectations, and budget and propose the most effective signage strategy. We will then work with you to deliver and install your signs to meet your specific requirements.

Categories
Directory signs

How to Stand Out with Business Directory Signs

Directory Signs

If you’ve ever operated a business out of an office building with multiple organizations sharing the same facilities, you know how difficult it can sometimes be to stand out in a crowd.

Maybe you’re on the eighth of eight floors, as far away from the lobby as you can be. Sure, your suite number is listed on your website, but you still regularly run into situations where visitors can’t find your location.

The solution? Directory signs. If you’ve ever been in one of these buildings, you’ll recognize these helpful wayfinding tools, and they bring with them a host of unique benefits to businesses everywhere.

The Power of Directory Signs: Breaking Things Down

Maybe the most important advantage that interior directory signs bring with them has to do with their simplicity. You’re not talking about a flashy marketing tool here, even though they do help you stand out. You’re talking about something that by design is short, sweet, and to the point. Not only do they let visitors know that they are in the right place, but they also help direct people to the specific organizations they’re looking for. It’s a win-win situation for both parties. 

So rather than forcing someone to wander the building hoping they find you, a directory sign can be used to locate where they need to go in a matter of seconds. This is especially helpful in larger buildings that could have 20 or more businesses all under one roof.

Unlike standard business signs that can be any size, shape, or design that someone wants, directory signs give everyone the same amount of space on the board. Each block is roughly the same size and they likely all use the same font, too (although exceptions to that rule certainly apply in terms of custom directory signs).

Therefore, a directory sign can help you stand out simply because there is nobody else vying for the attention of the visitor. They’re not getting distracted by flashy graphics or logos and can instead immediately find what they’re looking for and be on their way. The importance of this cannot be overstated.

In the end, business directory signs are a great addition to any building with multiple organizations all operating in the same basic space. Not only do they help businesses better connect with their customers and visitors, but they also create a far better experience on behalf of those individuals – which in and of itself may be the most important benefit of all.

If you’d like to find out more information about custom directory signs, or if you have any additional questions, please don’t delay – contact Michigan Custom Signs today. 

Categories
Channel Letters

Utilizing Channel Letters to Create a Beautiful Storefront

Channel Letters

A business sign is meant to attract the attention of potential customers or to provide them with information. For a storefront sign, channel lettering is created to spell out the name of the business or to present a branded logo. At Michigan Custom Signs, we’re producing customizable signs to suit your business needs. Whether you’re looking for an interior sign or an exterior storefront, here we’ll be covering how our professional team can help you with this goal.

What Do Channel Letter Signs Cost?

Before getting started, you’ll need to order a channel letter sign for your storefront. Some signage services will have you pay upfront, while others will charge you afterward. The average cost of custom channel letters is usually somewhere between $2,000 to $5,000, but it can cost upward of $50,000. The price will depend on the lettering sizes, thickness, design complexity, material composition, illumination, and signage type. Contact our team to get a free quote. 

How to Build a Storefront with Channel Lettering

Because storefront signs are fully customizable, you should provide a design for how the sign should look. You can either hire a professional artist to design the sign or do it yourself using digital tools. When coming up with a sign, you’ll need to figure out the size and dimensions to properly fit the storefront wall. You should also think about the features you want, like a logo sign or illumination lighting. 

The next step will be to present any graphics plans you have to the designers and to tell them what you want from the product. You might be asked about whether you want certain materials for creation, like acrylic or aluminum. Once the design is ready, our team will produce the three-dimensional channel letters or panels. In the final stages of the project, the right tools will be gathered to create and mount the sign. This process could take a ladder, screws, power drills, paneling, or electric wiring to get everything set up. During the sign mounting, either you or the builder will place markers for where you want the letters or panel placed. Then you should drill the proper holes and screws in place. 

Contact Us to Build a Stunning Storefront Sign

Business owners should take advantage of all the promotional tools available to them, including storefront signs. If you’re looking to design a customized sign, contact the Michigan Custom Signs at 248-218-2559. Our team can provide you with the right guidance to get started. 

Categories
Floor Decals

The advantages of floor graphics for businesses

Floor Graphics
Categories
Directional Signs

The Benefits of Directional Signage for Any Industry

Directional Signs

If you have an office building or a medium-sized or large-sized building used for any purpose, it’s a good idea to consider adding directional signage. Directional signs can take the confusion out of finding someone’s office or department. Buildings, for instance, medical buildings, often have confusing hallways filled with offices that all look the same. Visitors to your building may find it confusing to reach your office.

This means there is a lot of wasted time when you have meetings or group events, and it also puts visitors in a bad mood because they’re so confused. If visitors have trouble finding where they need to go, your employees have to take time out of their already busy days to give people directions.

Custom Directional Signs

Every company has unique signage needs. That’s because each business is unique, and buildings are unique too, requiring custom directional signs. Directional signs include a collection of sign types including:

  • Elevator or lobby directories
  • Signage on each floor pointing to numbered or named offices
  • Office door or office signs to identify an office
  • Ceiling signs hanging down for intermediary directions
  • Wall signs for department directories or lists of office holders
  • Door signs or ceiling signs for departments or groups

When people are looking for an office, these signs are a big help and give them the confidence they are going in the right direction.

Custom Wayfinding Signs

Directional signs aren’t only used inside office buildings. They’re also needed outdoors as well. Think of times you’re driving on a highway and use signage to find the right exit. Other uses outdoors include outdoor attractions, parks, street signs, community signs, and more.

Anytime you need a sign to direct people or traffic, you are describing a custom wayfinding sign.

Outdoor Directional Signs

There are several uses for outdoor directional signs beyond street signs or highway exit signs. Signs often welcome visitors to a city or town. Sometimes directional signs feature a specific festival or event being held locally. Another common usage is a pole sign listing local attractions in busy areas.

Many outdoor signs are for the benefit of travelers who are visiting, to help them find scenic spots or historical landmarks in the regional area. Sometimes directional signs also display branding that the city has adopted. While you may not notice them when driving in familiar areas, there are directional signs for visitors where you live and work.

How Much is Too Much with Directional Signage?

It’s really difficult to have too many directional signs. This is true for inside office buildings and also for outdoor signage. People can easily miss some of the signs that you have. People are often distracted, either not paying attention or not listening. No matter how good the initial directions are, some people don’t remember what they just heard or saw. If you aren’t sure about how many directional signs to put up in your location, you can learn more when you contact us.

Categories
Channel Letters

Outdoor Advertising Signs – Why Choose Channel Letters?

LED Channel Letter Signs by Michigan Custom Signs

If you take a moment to think about some of the most dramatic and impressive business signs you have noticed, it is a good chance it was a channel letter sign. These 3-dimensional channel letter signs are often used to maximize visibility and the prominence of company names. If you think of an effective channel letter sign in this market area, there is a good chance our team created and installed it.

Continue reading “Outdoor Advertising Signs – Why Choose Channel Letters?”
Call Icon
Sign shop in Michigan
26600 Heyn Dr, Novi, MI 48374

CALL: 248-218-2559 | EMAIL: info@michigancustomsigns.com 

Facebook Linkedin Instagram