Author: Amit Soman

Custom No Parking Signs – When and Where to Use Them

Post author By Amit Soman
Post date March 17, 2021

Roadside No Parking Sign By Michigan Custom Signs

Many entrepreneurs only allocate their budget for sign solutions that have marketing purposes such as channel letters and monument signs. However, signs that improve a business’s operations are equally vital to ensuring the success of your company. No parking signs are an important part of that. They inform the public that there are certain areas that need to stay clear. If you want to learn more, call 248-218-2559 now.

Why Invest in Metal No Parking Signs?

These signs ensure that no vehicles are obstructing critical routes or areas and that there is no unauthorized use of private or public spaces. Some of these restrictions are even mandated by your local laws. Thus, having them keeps your business compliant with local regulations. Large signs visible even from a distance will avoid possible frustrations, confusions, and fights between your staff and motorists.

How Much Do No Parking Signs Cost?

Your overall cost will depend on a few factors such as dimensions, materials, illumination types, and more. At Michigan Custom Signs, we offer reasonable pricing packages to help you make the most out of your marketing budget. Talk to us for a free consultation.

What Other Types of Custom Parking Signage Should I Invest in?

Reserved parking signs: These reserve certain areas for paying customers, suppliers, and employees. First-time or potential customers commonly look for these even before selecting an establishment to go into. Thus, investing in them will boost your foot traffic and in-store transactions.
Event parking signs: These aid event attendees, participants, sponsors, and organizers so that they can park their vehicles in a safe and orderly manner.
Private property no parking signs: These signs protect your business’s extended lots or those wherein construction has not begun yet.

Where Can Get No Parking Safety Signs in Michigan?

Michigan Custom Signs takes pride in producing the highest quality parking signs for local establishments. By following a foolproof process, we are able to provide the same top-notch quality visual communication solutions every time. We also use premium quality materials and top-of-the-line equipment to ensure that your signs will last for many years to come, despite the tough Michigan weather. As industry experts, we make a conscious effort to understand your expectations and uncover your needs so that we can supply commercial signs that suit your needs.

Are you ready to invest in custom no-parking signs? Reach out to us today!

Lobby Signs

How Your Office and Lobby Signs Enhance Your Brand

Post author By Amit Soman
Post date March 8, 2021

Custom lobby signs in Michigan set the right tone for your business since these greet your customers the moment they step inside your establishment. The right combination of office reception signs will reassure them that they made the right decision. To make the perfect first impression, you should work with a sign supplier with experience producing showstopping visual communication solutions. If you want to learn more about Michigan Custom Signs, call us today at 248-218-2559.

Benefits of Investing in High-Quality Office Lobby Signs for Your Michigan-Based Business

Solidify your brand with well-made signs: Low-quality office and lobby signs often throw off people because it speaks volumes about brand management. On the contrary, when you invest in signs that demonstrate your professionalism and expertise in the industry, you encourage your target audience to trust your company’s products and services.
Boost customers’ perceived trust with awards and accolades: These can be creatively integrated on your murals and other lobby signs to make a positive and lasting impression on your customers. When placed inside offices, these create a sense of security for new employees and clients.
Appear more relatable to customers: Custom lobby signs are fantastic avenues for letting customers learn more about your brand, such as by featuring your history, renowned leaders, and mission vision. Eventually, they will feel more connected to your brand, which will affect their preferences and purchase decisions as well.
Show customers that you care about their experience: Directional reception signage helps clients locate unfamiliar areas or personnel inside your establishment. Having these will make them feel that their satisfaction is at the top of your priority. As for employees, office lobby signs improve their work efficiency since they won’t be wasting time looking around and getting lost in your office.
Improve ambiance: Artistically designed signs that portray your branding elements create a marvelous and unforgettable ambiance that your guests will truly appreciate. These not only demonstrate your one-of-a-kind brand personality but also establish your dominance in the industry.

Where Can I Get Lobby Signs in Rochester Hills?

Michigan Custom Signs is a leader in designing, fabricating, and installing business signs in the area. Over the years, we have helped countless professionals and entrepreneurs with their visual communication needs. Through strategic planning and industry best practices, we are able to produce corporate signs that are worth every penny.

Claim Your Free Custom Lobby Signs Consultation

Michigan Custom Signs wants to help you decide on the types of signs and designs that suit your business needs, marketing goals, available space, and budget limitations. This is why we are offering free consultation services so you can have a better idea of what to expect.

Reach out to us today to get your very own corporate lobby sign in Michigan!

Custom Signs

How a Tailor-Made Sign Grabs and Retains Focus in Rochester Hills

Post author By Amit Soman
Post date March 1, 2021

Café Crepe Custom Sign By Michigan Custom Signs

Custom-made signs are essential assets that bring many benefits to your business and add more value to your customers. These are specifically designed to complement your branding requirements, solve visual communication problems, and achieve your marketing goals. Unlike generic signs that provide little to no advantage to your business, commercial custom signs make a more positive and lasting impact on your customers.

Call 248-218-2559 to learn more about how Michigan Custom Signs can help your business.

Effectiveness of Custom Signs: The Secret to Staying Top of Mind

Made to look more appealing and relatable: For proper communication to take place, the recipient of the information must be willing to pay attention and must have an interest in said message. This is why it’s crucial that you have design elements that speak to your target audience. By having your signs customized, you will be spending your marketing budget on investments that greatly influence your customers’ purchase behaviors and eventually bring in profit.
Match your establishment’s exteriors and interiors: A more cohesive storefront will intrigue leads and make your business stand out from a sea of competitors. Custom signs in Rochester Hills are meant to skyrocket your performance and solidify your brand personality to bring in more customers inside the establishment. When placed inside, you’re creating a more harmonious ambiance that amplifies your customers’ experience.
Highlight your best products and services: From new releases to special offers, customized signs are perfect for advertising what your business can provide to the public. These even highlight your competitive edge as well. In doing so, customers will feel more motivated to make a purchase since they know all about the essential details that make your products and services superior to others.
Put your brand’s best foot forward: Whether it is your corporate social responsibility activities or eco-friendly production process, your custom signs in Michigan can beautifully showcase them to your target market. This way, they can get a better glimpse of your brand’s unique personality and the things that matter most to you.

Our Custom Sign Process in Michigan

Beyond just the regular signage services, Michigan Custom Signs takes a few extra steps to ensure that you get your money’s worth with signs that are tailored to your needs, available space, and budget. By conducting on-site assessments, we are able to understand the flow inside your establishment and your customers’ behaviors better. This helps us determine the best possible strategies to solve your issues or improve your current visual communication tactics.

High-Quality Custom Signs Near Me

Michigan Custom Signs is a leading provider of commercial signage solutions for businesses in various industries. We take pride in having a team of talented and dedicated professionals who make every effort to bringing in more value to your company.

We are offering free consultation services to help you choose the types of signs and designs to invest in. Give us a call today to get started on having your very own custom signs.

Wall Murals

Why Use Wall Murals for Your Office?

Post author By Amit Soman
Post date February 8, 2021

Custom Wall Murals By Michigan Custom Signs — Wall Murals

It is important to surround ourselves with a positive, light atmosphere. Whether we are at home or at work, our surroundings affect our mood, behavior, and productivity. One way to ensure that we remain positive and productive is through our physical environment.

Do your blank, empty walls make you feel less energized and unmotivated? Don’t fret! Adding wall murals is a quick and easy way to spruce up your office space in Michigan.

What are Custom Wall Murals?

Murals are designs or images printed on adhesive vinyl to cover up an entire wall. Since these are digitally printed, you can virtually have any design made into wall décor.

For workspaces, it can easily transform any blank wall into a vibrant and interesting piece that employees and customers can appreciate. It can include images of your business or your mission & vision, as well as any text and graphics that display your story.

Benefits of Mural Wallpapers

Efficient Sign Solution

When you need a quicker way to transform your space, vinyl murals are a great option. These have faster design and installation time, making it a more efficient alternative than painting your walls.

Mural wallpapers avoid disturbing your professional space. Depending on the size and number of walls to cover, you can have fantastic-looking walls within ours.

Cost-Effective Wall Art

Having professional painters can take a lot out of your budget. Paint, labor costs, and loss of productivity are some of the things you need to consider. This makes removable wall murals a cost-effective alternative to changing the look of your wall spaces.

Removable and Replaceable

One of the best things about vinyl murals is they can easily be removed and replaced without damaging the original wall paint. This is ideal for businesses who need to constantly update their look for better customer engagement.

Statement Piece

A statement piece can help you stay motivated and keep you going. Using vinyl as wall décor is a great way to achieve this.

Use these as a statement piece for your business to increase brand awareness. This can be an eye-catching element that attracts customer attention and boosts brand recognition.

High-Quality Murals in Michigan

Looking to invest in custom wall murals today? Michigan Custom Signs offers high-quality mural designs for both home and office use. We have expert designers who can help turn your design vision into a reality. Our goal is to deliver long-lasting wall designs that can help you build a better home or office environment.

Our team is happy to give you a free consultation. Contact us today for your wall graphic and mural needs!

Wayfinding Signs

Wayfinding Signs Help With that “Welcome Back!” Feeling

Post author By Amit Soman
Post date February 1, 2021

Wayfinding Sign By Michigan Custom Signs — Wayfinding signs

Have you ever visited a building for the first time and had to go around in circles, trying to find your way? This can be due to a lack of proper signage, which you want to avoid as a business owner. Luckily, there are plenty of wayfinding sign options you can add to create a more pleasant customer experience.

Wayfinding Solutions in Michigan

Custom wayfinding signs are your silent customer service representatives, helping customers easily go from point A to point B. It tells customers where to find key areas such as restrooms, offices, and the like without maps or lengthy instructions. Whatever business you are in, it is important to have these signs to create a more convenient customer visit.

These are typically found on ceilings, walls, or floors for maximum customer visibility. Hanging signs and vinyl wall or floor graphics are popularly used for directional signs.

Why is Wayfinding Signage Important?

Creating a positive customer experience is important to gain a loyal customer base. Here are ways signs for wayfinding can help build loyal customers:

Convenience

One of the things first-time visitors look for when they are in your space is directions. Customers often want the freedom to explore on their own without the need to keep asking for directions. Wayfinding signage gives them the convenience of moving around to find what they are looking for.

Efficiency

Having the convenience of directional signs allows customers to do business more efficiently. Seeing your signs the minute they come in lets them know exactly where they need to go. This lets them take care of errands and other business transactions swiftly and with ease.

For maximum efficiency, make sure that your signs are placed in the direct line of sight of your customers. Having consistent sign designs throughout your space also makes it easier for visitors to find your signs and help them get the right directions.

Branding

While its main function is to give directions, wayfinding office signs can also include branding elements to boost brand recognition. It is the perfect opportunity to boost your brand by mirroring your style and color schemes. Since these are signs often viewed by customers, it is an easy way for you to build on brand recognition and recall.

Improve Safety

Custom wayfinding signs can also be used to promote safety within your space. Directions toward emergency exits and key safety areas keep an organized flow of traffic in the event of emergencies. Knowing where these key safety areas are also makes customers more comfortable while doing business with you.

Your Trusted Michigan Sign Experts

When adding or updating your business signs, it is important to choose a sign company that you can rely on. Michigan Custom Signs is the top choice for Michigan business owners. We have a dedicated team that guarantees high-quality signage results done with superb customer service.

Let our team guide you through choosing the perfect wayfinding solutions for your business. Contact us today for a free consultation!

Business Signs

Are You Considering an Outdoor Sign for Your Company?

Post author By Amit Soman
Post date January 20, 2021

Outdoor signs are one of the most effective forms of marketing and advertising today. Even though COVID-19, out of home advertising has remained a top priority for America’s top businesses. Apple, Amazon, HBO – household American brands – have remained the top 10 biggest spenders on outdoor signage. And this outdoor signage trend has spread rapidly to small and mid-sized businesses in Michigan too.

Everyone is looking for outdoor signs, but many first-time buyers don’t know what kind of sign they want. In this article, we take a broad strokes look at planning custom outdoor signs for your business.

What to look for when you are looking to install outdoor signs

Whether you are looking for signs for your premises or advertising signs, ask yourself these questions. Their answers will help you determine if your strategy is going to be effective.

What is the purpose of the sign?

Exterior signs fall into one of three main categories: advertising, branding, and promotion. Advertising signs are things like billboards, banners, and flags. Storefront signs and building signs are examples of branding signs. Finally, promotional signs consist of digital displays, banners, and more. Be clear about what you will be using your signs for to choose the right type of sign.

Where should the custom outdoor sign be installed?

Location, location, location! Choose where the sign is to be installed based on its purpose. Regardless, signs should be installed where they will be seen by the maximum number of people. There are millions of spots for billboard-type signs across the U.S., while virtually every business has space to install at least some branding or promotional signs.

How big should the sign be?

The general consensus is that bigger is better. Larger signs are more visible and therefore preferable; however, signs should be sized appropriately for location and messaging. For instance, a large video wall can become a tourist attraction, but a smaller digital display in the storefront may drive shoppers into the store.

Do you need to illuminate the sign?

‘Outdoor signs’ installed inside shopping malls and signs for businesses that are only open during the day can do without illumination. However, most signs have some sort of lighting today. A large selection of lighting options is available, including spotlighting, LED lighting, and neon. LEDs are the lighting configuration of choice nowadays because they are so energy efficient (and easy on the pocket!).

Are there any height restrictions on the sign?

Most businesses in built-up areas in Michigan cannot install signage above a certain height without city permission. Check with your local business liaison or city hall to find what these are. For some signs, like a pylon, height is the defining feature; limiting their height really defeats the purpose of choosing such a sign.

Get quality outdoor signs

Michigan Custom Signs build all types of outdoor and indoor signs. We offer storefront signs, billboard banners, digital displays, yard signs, and more. Speak to a representative today about your requirements.

Office Signs

How to Prevent Mistakes in Your Office Signage

Post author By Amit Soman
Post date January 14, 2021

Buying signage is a straightforward process, especially if you are working with a sign company like Michigan Custom Signs. But that doesn’t mean business owners and office administrators always get their signage right.

There are lots of mistakes that can be made while buying office signage: the wrong sign face, incorrect installation, poor lighting, typographical errors, choosing the wrong sign company, to name a few. In this article, we are looking at five of the most common errors in office signs and tips for avoiding them.

Mistake #1: Not getting custom office signs

In the quest to save money, businesses end up buying signs from big box stores. These standardized templates are designed to be inoffensive but end up stifling the personality of the office completely. They may be ‘cheaper,’ but they also cost a lot in terms of customer experience.

Avoid it: Buy custom office signs from a dedicated sign shop. You’ll be amazed to find that the cost of personalized signs is only slightly more than standard signs, though their effect on the experience is tremendous!

Mistake #2: Unchangeable signs

Though some signs like lobby signs and wall murals are expected to last a few years at least, wayfinding signs, door signs, and information signs need to be updated relatively regularly. Choose fixed/unchangeable variants for these, and you will be replacing the entire sign after a few months of use.

Avoid it: Office door signs must always have changeable lettering. This will save you the cost and hassle of having the sign replaced simply because the occupant of the office has shifted. Use digital signs for wayfinding and information, and you will never have to worry about the sign becoming stale.

Mistake #3: Uninspiring lobby signs

Far too many businesses in Michigan don’t pay enough attention to their lobby signs and end up with drab signs. Boring lobby signs create a poor first impression. The worst is when a business gets a reception sign that is out of sync with its industry.

Avoid it: It is easy getting eye-catching signage for the lobby. An experienced sign designer can help you find attractive office signs that suit your premises. Channel letters are a great example of a sign that is effortlessly appealing.

Mistake #4: Not getting ADA signs

Don’t have ADA-compliant signs in your office? You are risking a brush with the law for not complying with the Americans with Disabilities Act.

Avoid it: Get personalized ADA signs that don’t look jarring in your space and make it comfortable for everyone.

Mistake #5: Not getting illuminated office signs

People make the mistake of thinking signs will be easy to read in the existing lighting. Lighting may be enough to navigate the space but not enough to make the sign readable, especially if it is a dark color.

Avoid it: Incorporate LED lighting in the sign itself. It is a small addition, and LEDs are very energy efficient. Lighting can be included in lobby signs, office door signs, wayfinding signs, and more.

Speak to a representative at Michigan Custom Signs. We don’t just build signs; we guide our customers, so they get the right sign the first time.

Truck Wraps

Create Personalized Truck Wraps To Promote Your Business

Post author By Amit Soman
Post date January 7, 2021

Businesses across Michigan are adjusting to a post-COVID-19 world of shopping. Shoppers are adopting every means they can to minimize the risk of coronavirus transmission. That means a lot more online shopping, more deliveries, and more house calls across Michigan.

It’s why so many small and mid-sized businesses are investing in delivery trucks for the first time. No wonder so many business owners are surprised that while buying a commercial vehicle is easy, getting it ready for business is not. It’s like renting commercial space: you have space, but you still have to brand it to make it your own.

Fortunately, vinyl truck wraps are one of the most cost-effective types of branding. And a full-service company like Michigan Custom Signs can personalize them for you too. Keep reading to find out how you can customize truck wraps for your business.

Designing truck wraps for maximum advertising potential

A truck with a personalized wrap can generate as many as 16 million impressions every year in a major metropolitan city in the U.S.! Find out how you can turn those views into leads.

Focus on clear messaging

Keep your messaging simple. Graphics and text should tell one cohesive story. It is a temptation for business owners to list all their offerings on the side of the truck – only to realize people get confused, looking at so much text. Make the wrap easy to read while the vehicle is in motion by having a cohesive design and messaging strategy.

Seasonal sales

With the holiday season in full swing, take full advantage of looser purse strings to showcase seasonal sales. Think you have missed the boat with Christmas? Why not highlight a New Year’s sale to get people shopping!

Promotions that appeal to your clientele

Truck wraps are impactful local advertising. That gives you the advantage of being able to target meaningful promotions at prospective customers. Compare that to billboards, which must have generic offers because they have to appeal to a much larger audience.

Simple calls-to-action

The simpler the call-to-action, the more likely it is prospective customers will convert. ‘Call today,’ ‘Shop online,’ and ‘Follow us on Instagram for a discount’ are examples of one-step conversions – the kind people prefer. Again, your vehicle will be traveling at speed down the road, and people simply don’t have the time to make sense of a convoluted call-to-action.

Basics of branding

Don’t forget to incorporate the most important elements of your brand! Let things like color schemes, and the logo dictate the design of the wrap. Mention the name of the business prominently too. Finally, include your social media handles to drive traffic online too.

Stop searching for “vehicle wraps near me”

Looking for “vehicle wraps near me” on Google? That can be a risky strategy. Most sign shops in Michigan outsource the printing and installation of truck wraps to third parties: a recipe for loose quality control. Michigan Custom Signs wraps all types of commercial vehicles in-house. Talk to us today about your vehicle wrapping needs.

Custom Signs

Custom Signs Expand Your Company

Post author By Amit Soman
Post date January 1, 2021

Sign Shop for Best Custom Signs in Michigan

Lisa Gansky, CEO and co-founder of the world’s first-ever commercial website, says, “A brand is a voice, and a product is a souvenir.” And it is a sentiment that is echoed in the shopping habits of millions in Michigan. People don’t buy products and services solely for their qualities; they buy them because of the brand association.

Whether an independent boutique or a franchise of a larger business, branding is essential for succeeding in a competitive marketplace. Every successful business takes the time to develop and hone its brand; after that, it needs custom signs and custom banners to promote it. In this article, we are looking at how you can use personalized signage to grow your brand and business.

Using custom signs to grow your brand and business

Branding is all about creating a narrative for customers – one that helps build industry association and conveys the ethos of the business. These tips will help you maximize the potential of your indoor and outdoor signage and grow your brand.

Project a human face

Signs made from standard templates are easily identifiable as being uncreative and unoriginal. Design customized signs that showcase your creativity and project a ‘human face’ of the business. Consistent design, unique elements all show a business as a group of people, rather than a nameless, faceless organization. For small and mid-sized businesses, in particular, a personal touch can aid customer retention and patronage.

Tell the story about the business

Custom signs and custom banners help you tell a story around the business. A narrative can be anything – the tale of the founder, the ethos of the business, how long it has been in Michigan, or the close ties it has to the community. Personalized signs allow you to plan out a concerted marketing plan. Refresh signage at regular intervals for maximum effect.

Reach out to people

With the COVID-19 crisis, there has been a marked shift to online shopping. And the trend is expected to continue for some time to come. Use enticing calls-to-action to encourage people to shop from your online store. Include social media handles and hashtags and get people talking about your brand online. Not only is it a great way to grow the brand on a much bigger platform, but you can also dramatically increase the potential for conversions too.

What types of signs should you use to grow your business?

There is no right answer when it comes to choosing signage for your business. It depends on where you are located, the industry you are in, and audience preferences. Here are some outdoor signs that can project your brand widely:

Billboard banners
Bulletins
Storefront signs
A-frame signs
Building signs
Lamp post signs
Vinyl window decals
Vinyl vehicle graphics

Custom signs near me Wondering what type of sign you should get for your business? Michigan Custom Signs works with all types of businesses to create signage that converts! Stop the search for “custom signs near me” and talk to us.

Channel Letters

Why Are Outdoor Signs Necessary for My Business?

Post author By Amit Soman
Post date December 14, 2020

Get the best Channel Letters in Michigan

Outdoor signs are an indispensable part of any establishment’s image. A sign identifies the business, projects its branding, and has the potential to draw people in. Personalized outdoor signs can be found above the entrances of virtually all Michigan businesses, on sidewalks, and hanging from lampposts.

Custom outdoor business signs can do wonders for business, but you must choose the right sign. Using a storefront sign for promotional activity is as inefficient as using an A-board to try and advertise to motorists.

Keep reading to find out what makes great signage.

What to Look for in Outdoor Signs

Michigan Custom Signs works with all types of businesses for personalized outdoor signs. Whatever your design, whatever your requirements, we can make it happen. If you are considering external signage for your business, watch out for these basics.

Type of sign

Channel letter signs, dimensional letters, blade signs, A-board signs, pylons, vinyl banners – these are just a few types of outdoor signs: which type is right for you depends on your purpose:

Gas stations and roadside businesses often install pylon signs.
Main street businesses use one of a variety of storefront signage
Eateries use easily changeable portable signs.

Sign design

It is common to hear that a sign must incorporate a business’s branding, but the priority should be design. Creativity in design makes a sign more visually striking and, therefore, more eye-catching. Attractive signage builds confidence in the mind of potential customers and will influence purchase decisions.

Sign location

Will the sign be placed close to the business or be installed further away from the premises? Regardless, the size of the sign must be maximized for its location, without it appearing awkward. Too many businesses make the mistake of opting for signs that are not big enough, wasting the space available.

Durability

Is your sign designed to handle the conditions it will face outdoors? Though outdoor signage is designed to bear the brunt of the weather, not all signs are designed with the same durability. A great example is a pylon sign, which is expected to face high winds, snow, rain, and freezing temperatures. A vinyl advertising banner, on the other hand, is designed as temporary signage that should last only a few weeks.

Cost of the sign

Discuss your budget with the sign company at the outset. It will prevent sticker shock once you start designing your sign and discover optional extras have exceeded your intended spend. Remember, complexity and material choice affect the cost of the finished sign; intricate elements may look good on paper but may not add much value to your sign. An experienced sign builder will be able to tell you what elements to include (and what to exclude). Illuminating a sign also brings an operational expense, but if you opt for LED lighting, it is a lot more cost-effective.

Speak to a representative about your custom outdoor business signs. Our team will work closely with you to understand your requirements and build signs that drive sales.