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In business, anything you own can be used to market your brand. Your storefront, a billboard, your commercial vehicle… if you control it, it is fair for you to brand it. Vinyl auto wraps have been around for a long time because they are excellent branding and marketing tools. Keep reading to find out how commercial vehicle wraps will help you make the most of your vehicles.

Use vinyl wraps to increase your reach and prolong the life of your commercial vehicles.

1. They are attention grabbing

A branded vehicle immediately stands out from the thousands of other vehicles on the road. Well-designed, captivating vehicle wraps will give your company vehicles huge presence and make them really stand out in a sea of traffic. Advertise your business simply with the business name and contact information and people will take note; design creative wraps and onlookers will curse not being able to take a selfie.

• Reach a larger audience

Commercial vans, pick-up trucks, SUVs and trucks are basically giant billboards on wheels. In a populated and metropolitan state like Michigan, commercial vehicle wraps can garner thousands of impressions per hour. What’s more, since your vehicles can drive and park anywhere, there is nothing stopping you from advertising in the hottest areas in your city! As vehicles drive around, they will even be seen by a varied audience, something you would struggle to achieve with static billboards.

Reflective wraps improve the visibility of your vehicle at night and can reduce the risk of accidents.

• Maximum value for money

Cost is one thing you have to consider when selecting a marketing strategy. Fleet wraps are not only far less expensive than billboards you also don’t have to pay a recurring fee to install them. Looking at value for money, vehicle wraps offer some of the highest returns on investment of any advertising medium. According to a study by 3M, fleet graphics have a cost-per-thousand-impressions (CPM) of $0.48, compared to over $23 for a television commercial!

• Protect your investment

For most small and mid-sized businesses, the company vehicle represents one of the biggest investments of the company. Fleet wraps are made of vinyl and add a second skin over your vehicle. Wraps will brush off the minor scratches, scuffs and dents that come from driving on the road. During the winter season, wraps will protect the aluminum (or steel) body from corrosion from road salt. When it comes time to sell the vehicle, pristine paintwork will help raise the resale value of the vehicle too.

We only use high quality wraps and films from major manufacturers like 3M.

At Michigan Custom Signs we are committed to making fleet wraps as hassle-free for businesses as possible. Our team works with you to schedule installation such that it reduces downtime. Our vinyl auto wraps are prepared by a team of experts experienced in wrapping and maintaining wraps. Speak to a representative to design wraps for your fleet. Ask about pricing for your fleet.

The global pandemic has presented many challenges for business owners. To reduce the chances of a second wave of the virus, physical distancing measures have been recommended across Michigan. The CDC has laid down clear guidelines and businesses are expected to comply to keep staff and customers safe.

A big part of maintaining physical distancing (6 feet) is social distancing signage. Clear, durable signs are seen at commercial premises across the state. In fact, business owners that do not invest in social distancing signs are at risk of losing business as customers feel safer at businesses that have adapted to the new normal.

Social distancing signs aren’t just distance markers, they also remind visitors and staff of sanitizing best practices.

Responsibilities of Businesses in Michigan

A business in the state is expected to take reasonable steps to ensure physical distancing – by limiting the number of people in the store, maintaining six feet gaps at queues and more. A business owner is also responsible for keeping staff safe in accordable with the Michigan Occupational Safety and Health Administration Covid-19 Workplace Guidelines. Find out the different types of social distancing signage you can get for your premises.

Types of Social Distancing Signage

At Michigan Custom Signs we work with you to provide your entire premises with social distancing signage. Buy individual signs or talk to a representative about a personalized package for your business. We are also providing acrylic guards to protect employees and set up clear barriers between seated customers.

Here are some custom business signs you can get for your business:

Floor signs

Floor decals and graphics are a popular and effective tool for promoting physical distancing. Tell customers they are expected to keep at least six feet apart with inexpensive vinyl signs. They take the stress out of crowd management, encourage safe queuing and enforce one-way traffic in aisles. Our vinyl signs are also anti-slip which can make your floors safer to walk on.

Sandwich boards and A-frame signs

A lot of businesses have taken their stores online, are offering curbside pick-up and limiting the number of people that can be present in the premises at any given time. A-frame and sandwich board signs are great at telling existing and prospective customers about your new online store, new timings and if they require appointments.

Storefront window signs

Storefront windows are perfect for advertising new ways customers can shop to help stop the spread. We have seen a lot of business owners prominently mention their social handles, website address, store hours and more. Custom storefront graphics also show people that you are adapting to the new normal.

Custom Business Signs for Social Distancing

We understand many businesses are facing uncertainty over their future because of the economic impact of ‘stay at home’ orders. It is why our signs are affordable and durable. Our team works with you to design custom signs can also guide you on the kind of signage you should get. We also provide clear acrylic shields for retailers, restaurants and other businesses. Contact us now to speak with our sign experts about what sign solutions will help you encourage social distancing in your business.

Every business owner is looking for ways to make the business stand out in a competitive market. For businesses located on a busy main street or shopping strip, anything that can help its visibility is extremely important. One sign that can help achieve just that is dimensional letter signage. Immensely customizable and eye-catching, it offers excellent advertising options.

In this article, we are looking at how this exterior business sign can help the business claim its space in the market. Also, learn about the different types of three-dimensional letter signs that you can get.

Benefits of Dimensional Letter Signage

To be effective, exterior business signs must fulfill two criteria: they must be legible, and they must be attractive. Traditional signboards usually meet one but not both requirements; three-dimensional letter signs are attractive and easily readable at a distance.

Size – By their very nature, these signs occupy a greater volume of space, making them inherently more distinctive than signboards. Larger and bolder, dimensional lettering really stakes a claim to space and proclaims the business confidently.

Exclusivity – Individual cut letters are a relatively lesser-used form of signage making them more exclusive, raising their perception of the business. Its why passers-by notice them more.

Customization – Three-dimensional constructed letters are extremely customizable. In fact, it is not too much of a stretch to say no dimensional signs are alike (except those of the same brand) because there are so many customization options available.

Shine brightly – Whether installed as individual letters or mounted on a raceway, large 3D letters have plenty of space to incorporate illumination options. Some of the most common lighting setups are LED, halogen, and neon. Which is right for you depends on the nature of your business.

What Are the Different Types of Dimensional Signs?

The material choice doesn’t just affect the construction of the sign it gives it a very different aesthetic. Find out the different types of materials that can be used and their benefits.

Metal signs – Signs made of aluminum and stainless steel are sturdy, long-lasting, and fully customizable. The material is relatively easy to work with and we can create virtually any shape the customer desires. They also lend a more premium look to the establishment.

Acrylic signs – Acrylic is such a versatile material, available in a variety of colors and finishes, also being used to create a glass effect. It tends to offer an edgy appearance, important for a youthful or modern business.

PVC signs – By far one of the most popular sign-making materials, it is used to make indoor and outdoor signs. It is a more affordable material which offers a lot of freedom in design.

High Quality Dimensional Letter Signage in Michigan

Looking for three-dimensional signs that will make your business stand out in Michigan? Talk to a Michigan Custom Signs representative to discuss your requirements and let our designers do the rest.

If used correctly, directional signs can do more than just guide visitors to their intended destination. Look beyond their role as just wayfinding signs and you will find them an exciting tool to engage customers. Like any other eye-catching signage, these too can be used to increase engagement and drive leads. Find out how you can use guiding signs, like arrow signs, ceiling signs, floor signs, tabletop signs, and more to convert visitor traffic into sales.

1. Influence buying patterns

When people visit a store – whether to make a specific purchase or window shop – there is an opportunity to get into their psyche and drive other purchases. Use in-store signs to guide people to areas with clearance and on-sale items and highlight new products. If you are able to guide customer movement, you can influence them to make additional purchases.

• Create a sense of urgency

A study by Nielsen found that changeable signage like digital signs increased sales by nearly one-third. A big part of the reason was that the promotions created a sense of urgency, encouraging impulse buys. Messaging like “Limited Edition” and “Sale Today Only” has a powerful effect on customers. Use outdoor directional signs to guide people towards your business; once they are inside use indoor custom directional signs to lead them straight to the promoted products and complete the customer journey.

• Cut queuing

The age of social distancing has demonstrated that people dislike waiting in line – the longer people have to wait, the greater the chances of them falling out of the sales funnel. Use the intelligently placed arrow, “Stand here” and “… minutes until you are served” signs to take the uncertainty out of waiting in line. Make no mistake, insufficient customer engagement during waiting can lead to failed sales.

• Branding

Brand building through custom directional signs may not seem like a way to boost engagement but it is. Branded signs in a shopping center or strip mall promote the brand while leading customers to the business. They help make the store more noticeable while acting as location markers.

• Retain customers

Wayfinding signs help create a seamless, smooth, and consistent customer journey. This has a profound effect on people, who appreciate a frustration-free and clear experience at a business. If not immediately, this goodwill will help the business engage more frequently with the customer as he or she chooses it over competitors.

High-Quality Directional Signs in Michigan Michigan Custom Signs works with businesses, educational institutions, healthcare providers, banks, and more for their directional signage. Talk to a representative about signs that match your décor and help you sell smarter.

Did you know that commercial vehicles get an average of 30,000 to 70,000 impressions per day? If you have vehicle wraps installed on your fleet, drivers and passengers will remember your company name and design as you pass by. The more you drive around, the more your brand recognition will increase. That is a lot of passive advertising for a one-time installation fee for your commercial fleet.

4 Reasons to Install Custom Vehicle Wraps

24/7 Exposure

Car wraps are a great mobile advertising tool to generate buzz about your company. Unlike a traditional static billboard, your ad follows you wherever you go. That means you are passively advertising to everyone you drive by. You can even strategically drive in areas where you target audience lives to promote your brand passively to them.

Brand Recognition

Show your audience who your brand is and who they are. With commercial vehicle wraps, you can be creative with your designs, especially if you are working with a trusted professional. You can incorporate brand colors, corporate logos, and anything related to your corporate identity. You can add contact information for customers to contact you.

If you have a fleet of commercial vehicles, you want to ensure that your branding is unison across all vehicles. You can design a brand story series that creates a featured image when all cars and trucks are together. Make your cars stand out. With so many vehicles on the road, it’s hard to get noticed in a black or white vehicle. However, if you have a bold color with eye-catching images and your company name, the image will be remembered by a lot of customers who view your automobile. As well, a catchy image helps your brand become top of mind.

Durability and Protection

An added benefit of vehicle wraps is their durability. They can withstand harsh weather conditions, including overexposure to high temperatures and stormy winter weather conditions. The protective layer of the wrap protects the vehicle from small scratches and increases the longevity of your truck or car.

Comparatively Low Cost

Custom vehicle wraps are a one-time investment, and you only need to renew them every 3-5 years. In contrast, billboard ads have a tremendous cost and less reward. You have the added benefit of mobile advertising with your fleet vs. a static billboard that can only advertise in one location. On the other hand, the more vehicles your company has, the more message you can distribute to your audience. You can have a few main trucks with your main brand message and contact information. You can have a special events vehicle that drives around to promote your sales, which can help bring foot traffic to your business.

Ready to Start Designing Your Customized Vehicle Wraps in Michigan?

Contact the mobile sign specialists at Michigan Custom Signs to get started on designing your commercial vehicle fleet wraps. We look forward to bringing your branded vision to life through your commercial fleet.

You’ve heard the saying that you can never get back a first impression. There’s good reason for it. Once a customer enters your store, you want them to feel at ease immediately and that you are of service. If they enter your location and have a sub-par experience, and end up getting lost or frustrated in your store, chances are they will not want to come back. Keep reading to learn how to make your business one that customers cannot ignore and learn how to use indoor navigation signs to help your customers get around quickly. We are going to cover the different types of indoor signs, and by the end of this article, you will find a solution to boost your business’ brand image.

5 Benefits of Indoor Business Signs in Michigan

1. Portray a Professional Image

Your lobby area is the first space where your customers get to experience your business. From the moment they walk into your location, you want them to feel comfortable and have a positive first impression. As well, you want the customers to know where they are as soon as they walk inside. Installing a professional lobby sign will immediately instill trust in your customers.

2. Brand Recognition

Having indoor business signs creates a strong brand impression and communicates your brand name and logo. Think of a bank or a corporate office. They always have reception signs installed, which portrays a strong corporate identity. For a bold look, opt for a custom lit-up acrylic sign or install a brushed metal sign for a more traditional look.

3. Show your customers you care about navigation

Installing ADA directional signage shows your customers that you care about their well-being. Signs like an entrance sign or a washroom sign quickly show your customers where to find the essentials and allows them to enter and exit your building quickly. Your customers leave feeling happy about their experience in your store and they won’t leave complaining about getting lost.

4. Consistent Brand Imaging

When you are installing indoor signs, you want to ensure that your indoor and outdoor signs have the same branding. Having a consistent brand image will strengthen your brand recognition and shows that you are a well-run company.  Consistent branding doesn’t mean only installing the same types of signs at your store or office. Here are some signs that you can integrate at your business: reception or lobby signs, wall murals for creative spaces, floor graphics to add a fun look, and navigation signs so customers can quickly get around your business.

5. Show Off Your Creativity

One of the benefits of business branding is that you can be as creative or as modest as you want. Two types of signs that show off your company’s creativity and also act as brand storytelling tools are wall murals and floor graphics. Installing floor graphics or wall murals are a great way to let your customers inside your professional space and learn more about your company values and quirks.

Now that you’ve learned the benefits of custom interior signs, we invite you to speak with our sign experts. We want to help you create signage for your business that customers cannot ignore.

ADA signs are installed in buildings to improve accessibility for all customers. ADA is an abbreviation for the Americans with Disabilities Act. A few examples of ADA signs are directional signs for entrances and exits, washroom signs, elevator signs, or a wheelchair ramp sign. By law, all buildings are required to have ADA signs installed properly in their building and must pass a government inspection.

Here Are Guidelines for ADA Compliant Signs

1.   Mandatory ADA signs vs. non-mandatory

Not all signs need to follow the ADA rules. Advertising, promotional, or address signs don’t apply. However, it is always important to create signs that are as accessible as possible. Try to create signs that are as clear as possible, so anyone with visual impairments or disabilities can read them. As well, keep in mind that one of the reasons the ADA exists is to improve the accessibility of buildings. You want to make it as easy as possible for customers to get around your building and find what they are looking for quickly. Adding ADA braille signs throughout your location drastically increases the accessibility for visually impaired customers to get around your space easily.

2.   Height and location to mount ADA signs at

• Signs must be mounted at a minimum of 48” and a maximum height of 60”
• For single doors, mount the sign beside the door to the left of the latch
• For double doors (both open), mount the sign to the right of the right-handed door
• For double doors (only one side opens), sign to be placed on the inactive door panel
• The inward swinging door must follow three rules to be compliant
  • The door needs to close automatically
  • The sign needs to be mounted on the push side of the door, not near the latch
  • The door doesn’t have a hold-open latch
• Outward swinging doors, the sign needs to be placed on the wall outside the door swing arc (45 degrees) and 18” away from the wall and 18” away from the door
• Overhead and projecting signs
  • The lowest part of the sign must be 80” above the ground
• Projected wall-mounted signs must not protrude more than 4” into a hallway or path and signs must be a minimum of 27”
• All signs should not block any emergency equipment, door function or sprinklers

3.   Visibility and Standard ADA Colors

All ADA signs need to use anti-glare paint and ADA standard colors. Some of the standard colors include reds, browns, burgundies, dark blues, dark greens, black, and some purples. The colors are not bright and there needs to be a contrast with the background and the font or image. For example, you can use a light-colored background with dark images or text or a dark-colored background with a light image or text. It’s best to work with a professional sign company that knows how to create signs with the correct color contrast to pass the ADA inspection.

Get in Touch with an ADA Compliant SignsShop in Michigan

It’s important to follow the ADA guidelines as you can receive hefty fines from the government for being non-compliant. Working with an ADA sign company in Michigan is a great way to ensure that you are installing the right signs at the correct locations and heights.

Talk to the ADA sign specialists at Michigan Signs and get started today.

Why are outdoor signs a smart investment? For starters, they offer a bold first impression for your customers. Second, they help drive foot traffic. Third, they allow your business to be seen all the time.  Exterior signs work even better when they are visible during the day and throughout the night. If you install an illuminated sign, you receive 24/7 exposure.

Why Businesses Are Installing Custom Exterior Signs in Michigan

Build Trust

Improve your sales by building a strong brand presence. By portraying a consistent brand image, customers will begin to trust you. They will also start to recognize your brand and you will start to become top of mind.

Build a Professional Image

Installing custom exterior signs portrays a professional brand image. You incorporate your brand colors and corporate identity and really bring your brand to life. Lastly, you help to build a unified brand image. You want consistency in your services and your image. If you are offering high-level financial services, but you lack a professional brand image, it does not convey a consistent message. Your potential customers will wonder about the quality of service you offer if you care so little about how you portray yourself. 

Stand Out from Your Competitors

Having a local business can be very competitive. Maybe you own a restaurant, a retail store, a professional service business or a recreational business. Either way, you realize standing out from your competitors can be hard. One way to create a bold impression is to opt for a custom business sign. Custom business signs can be created exactly to your liking.

What’s the Best Sign for My Business?

Channel letters

Channel letters are three-dimensional letters that are individually placed beside each other to spell out your company name. You can fully customize them to match your brand’s color and font. As well, they can be backlit or front-lit and provide unlimited exposure to your business. They also stick out vertically from the building and have a 3D effect. Making them very visible for anyone walking or driving by. They are commonly used at retail locations, restaurants, and shopping malls and are bold outdoor signs.

Custom Address Signs

Let your customers easily find your business by adding an exterior address sign. Have your unit number and company name displayed on a sign outside your location. This will help to easily navigate customers into your space. It also adds a level of professionalism. It shows that you care about your customers’ well-being.

Fascia Signs

These are signs with bold individual lettering that spell out your company name. You can add your corporate ID and request branded font and colors. Fascia signs are commonly seen on the exterior of sports stores, office buildings, and retail locations.

Awning Signs

Awnings signs are a great investment for a business. They are made of fabric and provide a cozy look for your restaurant or retail business. They are placed above your storefront and provide protection in harsh weather conditions. 

Not sure what sign is the best investment for your business? Talk to the specialists at Michigan Signs for information on custom business signs in Michigan.

 

Have you ever wandered into a store because they had sales banners and signs outside promoting 50% off their entire store? Your answer is most likely yes! A good sale is hard to resist. You are also more likely to enter a store with a professional-looking sign rather than a handwritten sales note in the window. The professionally made sign promotes trust and shows that the company cares about its brand image.

Ways to Promote Your Michigan Business with Custom Banners

Announce your grand opening

If you are opening a new business or a new store location, you need to let the public know. By promoting your grand opening, you will attract a larger audience to attend your event and create buzz for your brand. In turn, this could help you increase sales. By creating a highly attractive and visible sign, you are enticing customers to want to learn more.A great way to promote your grand opening is to order custom vinyl banners to place outside your shop.

Promote a big sale

As mentioned above, banners work exceptionally well to promote sales. Whether you have a retail location in the mall or a location in an outdoor strip mall, sales banners attract foot traffic. If your sign is bold, easy to read, and professional-looking, then people walking or driving by will be enticed to visit your location. If 10,000 people drive by your location each week, that’s 10,000 impressions, and say 15% of those passengers visit your store. That’s 1,500 shoppers a week!  In a month you could have 6,000 shoppers. That’s a large number of impressions for a one-time cost for a few custom vinyl banners. You could be spending thousands of dollars on TV or digital marketing ads and get a few conversions for a higher price. As well, this equation works the same way for businesses at trade show exhibitions. Companies that install trade show banners at exhibitions attract thousands of impressions.  With thousands of potential customers at an event, you are bound to attract lots of sales with a professionally made trade show banner.

Attract more attention

One of the main reasons to work with a professional banner and sign company is to ensure that your sign is attractive, highly visible, easy to read and can withstand harsh weather conditions. You don’t want to have a banner sign that is hard to read or has glare. This will decrease your sign’s readability and customers walking or driving by will not be able to read your message. A professional sign company will know what materials to use to ensure the durability of outdoor signs. When a sign incorporates contrasting colors, brand messaging and professional printing you leave a lasting impression with your customers.

Contact Michigan Signs now to start creating your custom vinyl banner in Michigan today. Our team of graphic artists and sign consultants will help you from brainstorming all the way to setting up the finished product at your location.