Author: Amit Soman

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Vehicle Wraps

Using Truck Wraps as Advertising is Affordable And Effective

Vehicle Wrap in Michigan, US

What is by far the most cost-effective form of outdoor advertising today? Not TV ads, not radio spots, not even billboards! With a CPM of just $0.48 (cost per thousand impressions), truck wraps are one of the cheapest forms of advertising around!

Truck wraps in Michigan have become extremely popular since the COVID-19 outbreak. Businesses large and small are trying a variety of ways to reach out to customers who are no longer visiting stores like they used to. And vinyl wraps are offering a fantastically effective way of doing that.

Why are truck wraps so effective?

It is estimated that about 90 percent of a business’s clientele is located within five miles of it. That means targeted, local advertising is of utmost importance. Custom truck wraps are extremely effective at such targeted outreach. Find out how vinyl wraps can be beneficial.

Target your audience – Commercial vehicles making delivery runs or service calls will project branding widely in the community you want to reach. For small businesses, this kind of ‘direct’ interaction with a potential audience can be invaluable for promoting a unique sales proposition.

Personalized messaging – Wraps avoid the big weakness of billboard banners and similar advertising platforms: broad, general messaging. Use wraps for truly local, meaningful promotions that connect with prospects. Inexpensive and easy to install, calls-to-action can be changed within a few hours too!

The market in Michigan – Want to advertise in the hottest spots in your city but don’t want to pay the exorbitant advertising fees? With truck wraps in Michigan, you can advertise for the low price of zero (cost of wrap excluding) anywhere you want.

Build brand awareness – Customers’ buying decisions are based on trust. It’s why even the largest, most well-known American companies continue to invest so heavily in branding exercises. Wrapped vehicles making regular runs have the same positive impact on branding.

How cost-effective are custom truck wraps?

Are you wondering how effective a wrap will be for your business? According to a survey by the American Trucking Association, 98 percent of respondents said seeing commercial wraps improved their perception of their business. Consider that wrapped fleets in large cities can generate up to 16 million impressions annually, and suddenly wraps look a lot more lucrative.

A study by 3M found that 96 percent of people thought wraps were more impactful than billboards. The Outdoor Advertising Association of America adds that wraps influenced the purchase decisions of more than 1 in 4 people.

What adds to the incredible value proposition of vinyl wraps is the fact that they are so inexpensive. They can be installed quite easily: depending on the size and complexity of the wrap, they can even be installed in a matter of hours.

Michigan Custom Signs works with businesses across the state to wrap their vans, pickup trucks, trailers, and trucks. Speak to a representative about your custom truck wraps today.

Categories
Parking signs

How Important No Parking Signs Are

No Parking Sign By Michigan Custom Signs

No Parking signs aren’t something that only the local municipality can install. We receive requests from condos, office parks, shopping malls, manufacturing units, city authorities, event organizers, hospitals, and other establishments in Michigan that need to manage parking space.

Traffic control signage has become absolutely essential as more and more drivers take liberties with where they can park. Rideshare cabs have contributed to the unauthorized loading and unloading of passengers and improperly parked vehicles in Michigan.

What Do No Parking Signs Do?

Though the municipal body takes care of No Parking signs, for the most part, these are often not comprehensive enough to prevent unauthorized parking and don’t cover private parking. Keep reading to find out why businesses install No Parking safety signs.

Other parking signs include No Stopping, No Standing, No Idling, No Unloading/Loading signs.

  1. Reserve parking in front of an establishment

Office parks and shopping parks often allot a certain number of dedicated parking spots to every tenant. It is up to the business to mark its spot with a ‘Reserved Parking’ sign.

  • Keep loading docks clear

Warehouses and big-box furniture stores are prime examples where parking signs are required to keep loading docks are kept clear. This makes sure that when trucks arrive to drop off fresh inventory, they aren’t left waiting for a vehicle blocking the entrance.

  • Prevent exits from being blocked

Keeping a constant flow of traffic in a parking lot, on driveways, and at hotel/hospital lobbies requires signs telling motorists not to park for long periods of time. Add a time limit for waiting to prevent congestion.

  • Keep wheelchair parking clear

Parking in wheelchair-accessible parking spots is one of the most egregious breaches of parking laws. Tall blue and white ‘Parking Reserved for Vehicles with Disability Stickers’ are universally recognized as priority parking reserved for those with a disability.

  • Prevent parking in front of emergency services

Fire stations and hospitals tend to have warnings for motorists to not park near fire engine/ambulance entry points. However, most deploy additional signage to warn people to keep the driveway clear. Towing and trucking companies employ similar signs to keep people from blocking their driveway.

  • Keep unauthorized cars off private driveways

A private cul-de-sac can be mistaken for a public street, and people may park in a driveway unknowingly. Property managers and homeowners often install No Parking safety signs to warn motorists that they are on private property.

  • Provide fire hydrant warnings

We receive numerous requests from homeowners to install parking signs warning people of a fire hydrant. These signs mark 15 feet on either side of the hydrant (the minimum no parking distance in Michigan) and save visitors from getting tickets.

Speak to a representative at Michigan Custom Signs for custom parking signs for your property.

Categories
Interior Signs

How to Read Interior Signs: What You Need to Know

Treat Yourself Interior Sign By Michigan Custom Signs

Interior signs are an integral part of virtually every business that has visitors. Whether you are a brick-and-mortar store on the high street or a commercial office in Michigan, you will need interior signage. In this, we explore the basics of why you need signs, how they should be designed, and how to derive maximum utility from them.

From ones that warn customers of low doors to elevator signs, interior signage for your business offers a lot of utility.

How should you use interior business signs?

‘Interior signs’ is a broad term that includes a wide range of signage used for decorating, branding, promoting, wayfinding, ADA-compliance, warning signs, and more. Therefore, for the best interior signage starts with a comprehensive plan. We suggest going in this order:

  • Emergency and warning signs
  • Essential wayfinding signs and directories
  • Long-term branded signs
  • Temporary promotional signs

Keeping a clear distinction between signs helps reduce wasted investment and lends the premises a more consistent look. What’s more, having a clear purpose behind each sign prevents clutter or, conversely, insufficient signage. 

Spend Time on Design

Beware of the easy way out – standard signs! Standard designs are forgettable, will not match your space, and offer a poor experience for visitors. Spend time incorporating branding into signs and matching it with your décor. The difference in effect between standard signs and interior signage for your business is vast!

Keep this simple formula top of mind: interesting but legible. Creative designs are great – as long as they don’t affect the utility of the sign.

Did you know ADA signs can be customized according to your branding too?

Changeable Messaging

Changeable elements in indoor signs are underrated. Signs such as door signs and directory signs are obvious candidates for changeable elements. Changeable lettering and digital signs reduce waste; businesses don’t have to replace complete signs simply because of a staffing change or reorganization. LED displays, in particular, can be changed with just a few clicks.

Lighting Options

Lighting has not often been considered an intrinsic aspect of interior signage save for lobby signs. Lately, advancement in lighting technology is helping make signs more attractive and more legible. LED lighting is so small that it can be concealed neatly in even the smallest of signs. Self-illumination can help signs stand out and make the premises easier to navigate too.

Ever since COVID-19 became a public health concern, hand sanitizing signs and reminders to wear a mask have dominated commercial spaces across the state.

Interior Signage in Michigan

Are you looking for a single sign or a set of the best interior signage? Michigan Custom Signs works with all types of businesses in Michigan for their indoor signs. Our team will work with your designs or recommend designs for you. We ship signs across the state. Speak to a representative today.

Categories
Vinyl Banners

Custom vinyl banners will spread your marketing message like wildfire

Sale Vinyl Banner By Michigan Custom Signs

Though digital advertising has taken the wind out of television, radio and print advertising, custom vinyl banners have managed to remain relevant. In fact banners and signs are one of the only marketing tools that have become more popular in the face of this digital shift. Some of the most well-known household names in America like Netflix, Microsoft, Apple and Comcast have remained among the top 10 companies to use custom banners for their marketing.

Why? Because banners offer an incredibly effective way to reach exactly the right audience at the right time. Whether you are a main street business, a small or mid-size office in Michigan or require fast-moving marketing for events or launches, custom vinyl banners are the best way to get your marketing message out everywhere.

Advertise…Anywhere

To reach the right audience you need to be near them. Banners can be installed on billboards, lamp posts, in shopping malls, stadiums, on bulletin boards and at thousands of other locations. The Outdoor Advertising Association of America estimates there are over two million spots in America where you can install a promotional banner! A business owner in Michigan can pinpoint ads and promotions exactly where their customers are likely to see them. Use banners to direct people to your business; or even advertise close to your competitor.

Accurate Audience Targeting

Being able to target the right audience is a challenge in any promotional activity. How do you make sure that ads land in front of the right demographic with the right buying intent? With custom banners you can reach exactly the right audience you need to – and at the right time. Part of the reason why banners are so successful is because they enable precise local targeting.

According to marketing experts over 80% of a business’s customers live within a five mile radius of the business.

Repeat Marketing

With the 24-hour news cycle and fads lasting mere hours, how do you make your message dig deeper into the subconscious? Persistent marketing – remarketing and audience retargeting – is the fundamental premise of building top of mind recall. Since banners are ‘persistent’ (visible day or night; installed over a long duration), they rapidly build brand recall. Your brand will become a topic of conversation when passers-by see it every day for a few days. Watch word-of-mouth take off from there.

Inexpensive

Repeat marketing and advertising are incredibly expensive ventures if you rely on TV ads, radio spots and print ads. Advertising rates are exorbitant; repeat marketing requires huge investment; declining audience numbers means fewer impressions. Banners and signs, on the other hand, are inexpensive to print, persistent and receive even more impressions today! No wonder marketing firms are converging digital campaigns and physical vinyl banners for viral marketing and real world reach.

Call Us for Custom Banners in Michigan

At Michigan Custom Signs we help business go viral (with marketing). Speak to a representative for banners for your business. We accept bulk and urgent orders. Design, printing and installation are all handled in-house, guaranteeing a seamless experience for you.

Categories
Dimensional Letters

Dimensional Letters Attract Customers with Eye-Catching Designs

Starbucks Dimensional Letters By Michigan Custom Signs
Starbucks Dimensional Letters By Michigan Custom Signs
Categories
Channel Letters

How Channel Letters Contribute to a Professional Image for Your Business

Get the best Channel Letters in Michigan

There was once a time channel letters adorned the front entrances of some of the ritziest establishments in America. From five-star hotels to upscale dining rooms to Broadway. If you wanted to exude elegance and class, you needed a channel letter sign.

Today channel letters are a top choice for all types of businesses in Michigan. Pharmacies, doctors’ offices, office buildings and even condominiums prefer channel letter signs. Why? That’s easy, the signs may have become more common, but their sense of quality has endured. Different types of signs convey a different impression – monuments suggest solidity, banners capture energy – channel letters suggest elegance.

If you are thinking of getting front-lit or reverse lit channel letters, consider how they can make your business look more professional.

Smart Frontage

Channel letter signs are, first and foremost, a handsome sign. The three-dimensional letters, customized lighting and ‘floating’ installation make for a smart sign that enhances the exterior of the building. Offices and residences with channel signs often receive praise for a smarter entrance than ones with ordinary signboards.

Branding

Virtually every facet of the sign is customizable. Letters can be custom cut to any shape; there are plenty of lighting options to choose from; signs can be front-lit, reverse lit, or halo lit. It means a business can realize its branding completely in three-dimensional signage. Even intricate logos can be brought to life with expert fabrication.

Radiate Elegance

We employ intricate lighting and ‘invisible’ installation methods to give the sign a sophisticated look. Lighting is a key component of individual cut lettering and perhaps the biggest reason why signs can look so professional. The halo lighting effect (light reflected off the background), in particular, exudes a real sense of elegance and makes the establishment feel premium.

Modern Signage

Some signs are more ‘with the times’ than others: channel letters are those signs. Since signs are custom designed for every customer, they invariably benefit from modern sign building materials such as aluminum; and LED lighting is easy to conceal and provides a very contemporary glow. Channel letter signs lend a sense of modernity and look ageless even after many years of use.

A Sign of Success

After everything we return to where we started: the subconscious belief that channel letters are a symbol of status and professionalism. Even in today’s pixel-driven age, channel letter signs are associated with upscale businesses. Use channel letters to raise the perceived value of your business and make a great first impression with visitors.

Stand Out with Channel Letter Signs in Michigan

At Michigan Custom Signs we work with business owners across the state for their custom signage. Whether you need design ideas or a completely turnkey experience, we are the team for you. We custom build every sign: design, fabrication, installation, and maintenance are taken care of in-house. Speak to a representative to discuss your requirements and discover how you can affordably energize your exterior space.

Categories
Monument signs

Monument Signs: A Powerful Local Presence-Builder

Del Mar Monument Sign By Michigan Custom Signs

The large, imposing presence of monument signs means they are naturally associated with large, everlasting kinds of establishments. Monuments, more than any other sign, convey a sense of purpose and solidity. And they should do too – not every organization has the space or the gravitas to be able to pull off architectural signage.

Monuments can generally be found at entrances to hospitals, national parks, office parks and office buildings in Michigan. Signs serve a threefold purpose: wayfinding, branding, and aesthetic. In this article we are going to focus on how large architectural signage such as monuments can help an organization build local presence and achieve a position of trust.

Learn How Monument Signs Build a Strong Local Presence

  1. Imposing presence

The size, location and large sign face of a monument give it tremendous presence. Large fonts and bold lighting ‘lay a claim’ to the space. Since signs are typically installed at some distance from the main building, they act as an extension of the brand too.

  • Perception

Businesses usually opt for sturdy construction for their signage. Brick monument signs, log signs, stone carved signs and metal signs exude a commanding presence. They make a brand appear steady and solid, giving a feeling of longevity. Monuments are, therefore, great at building confidence in the minds of customers.

  • Attention-grabbing

Nothing catches the eye like a monument does. Its size, location and style mean it is sure to attract the attention of passers-by whether they are on foot or traveling in a car. The fact that monuments can be installed separate from the main building means they can be positioned far closer to high traffic areas.

  • Illumination

Lighting is an integral part of any sign; monuments are no different. A large sign face means buyers can choose from a wide variety of lighting configurations: from spotlighting, channel letters, diffuse lighting, mood lighting and more. Illuminated signs increase the utility of the sign tremendously and help project the brand far and wide regardless of time of day.

Design tips to maximize brand and presence

The huge customizability of monuments can overwhelm buyers. It is best to discuss your requirements and design ideas with a professional designer in Michigan before you finalize. In order to maximize the branding potential of a sign, you must consider the following features.

Material – Signs can be brick monument signs, stone, wood or concrete. We can even produce signs from acrylic and foam, recreating any authentic material finish you desire.

Landscaping – Landscaping is an essential part of monument installations, adding context to the sign. Consider foliage, flowers and water features.

Messaging – A large sign face does not mean overlong messaging. Keep messaging focused on the business name, logo for branding signs; for directories limit the amount of text included.

At Michigan Custom Signs we build all types of large signage, including pylons and monument signs. Speak to a representative to discuss your project.

Categories
Window Graphics

Turn Your Windows into Interactive Message Boards: Window Graphics

Buy Now Or Cry Later Window Graphics By Michigan Custom Signs

Window graphics are an amazing way to capture your customers’ hearts and minds and entice them to visit your store! The storefront windows are the first things customers see when they look at your store. In fact, windows offer the largest canvas for messaging, even compared to signage above the front door. That’s what makes windows graphics such a great way to turn your windows into interactive message boards.

Keep reading to discover easy tips for making your window decals interactive!

Tip #1: Use images

Messaging doesn’t just have to be text. Images are proven to be far better at attracting attention than text (which is why social media is full of photos). Design vinyl window stickers that create a frame but leave the part in the middle blank. You can paste different snapshots of products and activities every day to make the window scene more dynamic.

Tip #2: Use promotions

Being inexpensive and easy to change, vinyl window stickers are great for playing up ongoing sales and discounts. Your messaging can change to highlight incredible savings or to encourage people to shop before the sale ends. For even more rapid messaging, why not install a ‘counter’ to show stocks running out fast!

Tip #3: Use a seasonal setting

Seasonal window decals are some of the best options for joining in the festivities. Custom window stickers tell prospective customers that your business is alive to the seasons and knows how to excite customers. Promoting seasonal products is a particularly good way to make the most of the holiday spending spirit.

Large or small, single piece or multiple part – we design, print, cut and install all types of vinyl graphics.

Tip #4: Use social media

With social media feeds so full of the same things, people love any opportunity to pose in front of anything interesting. Creative window graphics can provide a great backdrop for Instagram, Facebook and Twitter selfies. Just include your hashtags and tell people to tag you when they take a picture in front of your store.

Tip #5: Use a live exhibit

A live exhibit in the front window is not so uncommon, nor are window decorations. But merge the two together and what you have is art in motion! Strategically placed vinyl stickers and a digital sign behind the window can create an illusion of interactive window decoration.

With Thanksgiving just around the corner and the holiday season, business owners will do well to start planning their window graphics now. At Michigan Custom Signs we take the effort out of the process: our team of designers can help you with creative ideas, we print interactive window stickers and an expert will install them for you. Speak to a representative about your requirements.

Categories
Lobby Signs

5 Positive Messages That Lobby Signs Convey to Visitors

Custom Lobby Sign By Michigan Custom Signs

The entrance to a business is not where you make a sale, but it is where you can lose one. Businesses particularly in services industries – hotels, restaurants, professionals, healthcare – need to take care that their lobby sets the stage for positive interaction. After all, lobby signs are essential for building that all-important first impression.

In this article, we explain the five ways in which custom lobby signs propagate positive energy and help you make the right impression.

  1. Set a professional first impression

A well-made sign for your lobby shows that yours is a professional business and that your services will live up to the expectations that you have set. We have seen it time and again, if visitors come in feeling expectant, they are pre-disposed to having a more positive experience.

  • Help bring your brand to life

Office lobby signs typically incorporate color and branding elements of your business. This helps manifest the brand in a real, physical way and creates a much closer connection with visitors. As humans we are very visual creatures and are able to absorb the visual effect that branding signs in the lobby offer.

  • Modernize the space

Signage in the lobby helps make the space feel clean, professional, and modern. Signs like channel letters and digital signs lend a sense of the cutting-edge. Digital signage is also great at presenting changeable messaging and for creating a sense of urgency.

Office lobby signs show visitors that yours is an established business in Michigan.

  • Positive identification

It may seem obvious to you and your employees, but for first-time visitors the sign in the lobby is positive reinforcement that they have arrived at the right place. A lobby sign with your name and branding instantly erases confusion and frustration. Make no mistake, confused visitors who have had to hunt around for your business will be more agitated and less agreeable.

  • Less tiresome wayfinding

Lobby signs are not all form and no function. Smartly designed washroom signs and wayfinding signs play an important role in making your office space easier to navigate. As humans, we seem to be preconditioned to dislike asking for directions (especially when it comes to asking for directions to the nearest washroom). Custom lobby signs make wayfinding a cinch and keep your visitors more comfortable.

Smaller businesses in Michigan may think that they can get away without signage in the lobby – but nothing can be further from the truth. Having the right lobby and reception signs in place will help you start off on the right foot. After all, it is the little details that can win or lose you a customer.

At Michigan Custom Signs we will work with you to design custom, affordable signage for your space. Speak to a representative to discuss your requirements and receive a quote. We also provide complete signage packages for the entire lobby.

Categories
Uncategorized

Invest in Fleet Wraps to Get the Most Out of Your Commercial Vehicles

Charm Studios Vehicle Wrap By Michigan Custom Signs

In business, anything you own can be used to market your brand. Your storefront, a billboard, your commercial vehicle… if you control it, it is fair for you to brand it. Vinyl auto wraps have been around for a long time because they are excellent branding and marketing tools. Keep reading to find out how commercial vehicle wraps will help you make the most of your vehicles.

Use vinyl wraps to increase your reach and prolong the life of your commercial vehicles.

  1. They are attention grabbing

A branded vehicle immediately stands out from the thousands of other vehicles on the road. Well-designed, captivating vehicle wraps will give your company vehicles huge presence and make them really stand out in a sea of traffic. Advertise your business simply with the business name and contact information and people will take note; design creative wraps and onlookers will curse not being able to take a selfie.

  • Reach a larger audience

Commercial vans, pick-up trucks, SUVs and trucks are basically giant billboards on wheels. In a populated and metropolitan state like Michigan, commercial vehicle wraps can garner thousands of impressions per hour. What’s more, since your vehicles can drive and park anywhere, there is nothing stopping you from advertising in the hottest areas in your city! As vehicles drive around, they will even be seen by a varied audience, something you would struggle to achieve with static billboards.

Reflective wraps improve the visibility of your vehicle at night and can reduce the risk of accidents.

  • Maximum value for money

Cost is one thing you have to consider when selecting a marketing strategy. Fleet wraps are not only far less expensive than billboards you also don’t have to pay a recurring fee to install them. Looking at value for money, vehicle wraps offer some of the highest returns on investment of any advertising medium. According to a study by 3M, fleet graphics have a cost-per-thousand-impressions (CPM) of $0.48, compared to over $23 for a television commercial!

  • Protect your investment

For most small and mid-sized businesses, the company vehicle represents one of the biggest investments of the company. Fleet wraps are made of vinyl and add a second skin over your vehicle. Wraps will brush off the minor scratches, scuffs and dents that come from driving on the road. During the winter season, wraps will protect the aluminum (or steel) body from corrosion from road salt. When it comes time to sell the vehicle, pristine paintwork will help raise the resale value of the vehicle too.

We only use high quality wraps and films from major manufacturers like 3M.

At Michigan Custom Signs we are committed to making fleet wraps as hassle-free for businesses as possible. Our team works with you to schedule installation such that it reduces downtime. Our vinyl auto wraps are prepared by a team of experts experienced in wrapping and maintaining wraps. Speak to a representative to design wraps for your fleet. Ask about pricing for your fleet.

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Sign shop in Michigan
26600 Heyn Dr, Novi, MI 48374

CALL: 248-218-2559 | EMAIL: info@michigancustomsigns.com 

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